Thousands of Customers Waiting in Line at Apple Retail Stores for iPhone XS, XS Max and Apple Watch Series 4 as Global Launch Continues

iPhone XS, iPhone XS Max, and Apple Watch Series 4 have started rolling out in Australia and New Zealand where it is after 8:00 a.m. on Friday, September 21, and in other countries, as the launch date approaches, customers are queueing up with the hopes of purchasing one of Apple's new devices.

At the Orchard Road store in Singapore, where the new smartphones and watches will be available in a few hours, hundreds of people are waiting and have been camped out since much earlier in the day.

Image via Channel News Asia

It's hot in Singapore, so potential customers have been provided with numbered wristbands to mark their place in line and are allowed to leave for up to one hour for meal breaks.


There's a similar scene at Apple's Berlin store, where customers have been lining up overnight. Berlin customers still have several hours to wait before the new devices are available in the country.


Customers in Austria are also lining up to get an iPhone XS or iPhone XS Max, but with hours to go, the line is still small.

Most U.S. stores don't appear to have significant lines, but people will likely start lining up late at night as the launch date approaches.

Apple's iPhone XS and XS Max were not particularly constrained when pre-orders launched, but some iPhone XS Max models began selling out for launch day shipments within about a half hour of when pre-orders went live. Apple Watch Series 4 models were harder to come by and sold out quickly.

Orders placed for iPhone XS, XS Max, and Apple Watch orders from Apple today will not ship out until October, which is likely why many customers are trying their luck waiting in line for a walk-in purchase.

Customers in the United States who did not pre-order and who are hoping for a launch day device should get to an Apple retail store or carrier store as early as possible.

Are you planning to wait in line for an Apple device this year? Let us know in the comments.

Related Roundups: Apple Watch, watchOS 6, iPhone XS
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

(View all)
Avatar
20 months ago
People still do this? Yikes...
Score: 75 Votes (Like | Disagree)
Avatar
20 months ago

Waiting in line for a phone or watch, it's just sad.

No it’s not. I wouldn’t do it, but it’s not sad. It’s what they want to do, with their free time, and they will use their money for it. Some people stay in line for hours to watch a football game (which may be even on TV) or a concert, and some people will even pay otrageous amounts for it.
Score: 45 Votes (Like | Disagree)
Avatar
20 months ago
Waiting in line for a phone or watch, it's just sad.
Score: 30 Votes (Like | Disagree)
Avatar
20 months ago
Stop dissing people who queue. I don’t personally, but people do and it’s up to them. Many like the shared experience and the fun of doing it. Why go to a live sports game when you can watch it on TV...
Score: 27 Votes (Like | Disagree)
Avatar
20 months ago
I want to see someone in line with a notch haircut. Pretty please?
Score: 21 Votes (Like | Disagree)
Avatar
20 months ago
Next year the new iPhone at only $1999 lol
Score: 16 Votes (Like | Disagree)

Top Stories

Apple Sending Replacement AirPods With Unreleased Firmware, Rendering Them Unusable

Wednesday April 8, 2020 9:23 am PDT by Juli Clover
Customers who require a replacement AirPod from Apple have in some cases been receiving an AirPod running 2D3 firmware, which is not a version of the AirPods firmware that's been publicly released. As described on the MacRumors forum and Reddit (via iMore), customers who get an AirPod with the 2D3 firmware are unable to pair it with the existing unreplaced AirPod, leaving the AirPods unable...

Facebook Launches 'Tuned' Messaging App for Couples

Wednesday April 8, 2020 4:50 am PDT by Tim Hardwick
Facebook has quietly released Tuned, a new messaging app designed to provide a "private space" for couples to connect, reports The Information. Designed by NPE, an experimental group within the company that was established last year, the app encourages couples to share messages, notes, cards, voice memos, photos and Spotify songs with each other, thereby creating a "digital scrapbook" of...

'Leaked' Images Allegedly Show iPhone 12 With Smaller Notch, Rear Camera Redesign, and Home Screen Widgets

Tuesday April 7, 2020 4:28 am PDT by Tim Hardwick
Two images shared on social media this morning are currently stoking speculation about possible hardware redesigns coming to the iPhone 12 and the potential introduction of Home screen widgets in iOS 14. Shared by Twitter user Fudge (choco_bit), the images depict a front and rear graphical representation of a smartphone with interface elements on the screen, suggesting it came out of a...

LG Begins Rolling Out 2020 NanoCell TVs With AirPlay 2 and HomeKit, Pricing Starts at $599

Thursday April 9, 2020 7:32 am PDT by Joe Rossignol
LG today announced pricing and availability for its 2020 NanoCell TVs with AirPlay 2 and HomeKit support in the United States. The first 4K models are rolling out now, with pricing starting at $599 for a 55-inch model. The entire 4K lineup will be released by September, including up to an 86-inch model for $3,299. 8K models will also be rolling out in May and June, including 65-inch and...

Apple Releases iOS and iPadOS 13.4.1 With Fix for FaceTime Bug

Tuesday April 7, 2020 10:06 am PDT by Juli Clover
Apple today released iOS and iPadOS 13.4.1, minor updates that come two weeks after the release of iOS and iPadOS 13.4, major updates that introduced iCloud Folder Sharing, a new Mail toolbar, trackpad support for the iPad, and more. The iOS and ‌iPadOS‌ 13.4.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General...

Leaker Claims New 13-inch MacBook Pro Coming as Soon as Next Month

Monday April 6, 2020 2:56 am PDT by Tim Hardwick
Apple will announce a new 13-inch MacBook Pro in May with the codename J223, according to a rumor shared by YouTuber and leaker Jon Prosser. Note: it’s a refresh to the current 13” So the bigger 14” display upgrade is a big possibility— Jon Prosser (@jon_prosser) April 4, 2020 Analyst Ming-Chi Kuo has said Apple plans to release new MacBook Pro and MacBook Air models with scissor keyboards ...

Apple Reportedly Targeting WWDC for Over-Ear Headphones Launch, New 'AirPods X' Later in the Year

Tuesday April 7, 2020 7:00 am PDT by Eric Slivka
Rumors of Apple-branded over-ear headphones have been circulating for quite some time, while more recent rumors have mentioned an "AirPods Pro Lite" that could also be in the works, and Twitter leaker Jon Prosser's recent foray into Apple rumors provides a bit more detail on what we might able to expect for these products. Current Beats Studio3 Wireless and BeatsX On the over-ear side,...

2020 iPad Pro Confirmed to Lack a U1 Ultra Wideband Chip

Tuesday April 7, 2020 7:52 am PDT by Eric Slivka
Last week, we laid out evidence suggesting that the just-released iPad Pro models do not contain a U1 Ultra Wideband chip, including the lack of any mention of the chip in tech specs or Apple's press materials, the absence of software support for U1 features, and more. Most tellingly, iFixit was unable to find the chip or related antennas in the device. Daring Fireball's John Gruber has follo...

Apple Shares Assembly and Use Instructions for New Face Shields, Shipping 1 Million Per Week to Medical Workers

Tuesday April 7, 2020 8:54 am PDT by Eric Slivka
Following this weekend's news from Tim Cook that Apple is working with its supply chain to produce a million face shields per week for medical workers, the company has shared a support document outlining how to assemble and adjust the shields. The document includes a series of images and animations showing how the simple three-piece product can be assembled for either a regular fit or with...

HBO GO and HBO NOW Will No Longer Be Available on 2nd and 3rd Gen Apple TVs Starting April 30

Wednesday April 8, 2020 7:05 am PDT by Joe Rossignol
HBO today announced that its HBO GO and HBO NOW streaming services will no longer be available on second-generation and third-generation Apple TV models starting April 30, 2020. In a support document on its website, HBO says this change is being made "in order to provide the best streaming experience":In order to provide the best streaming experience, we need to make some changes to our...