Apple Purchased Akonia Holographics, a Company That Makes Lenses for AR Glasses

Apple has purchased a startup that makes lenses for augmented reality glasses, reports Reuters. The acquisition lends further evidence to rumors suggesting Apple is developing an augmented reality headset.

Akonia Holographics, the startup that Apple bought, advertises the "world's first commercially available volume holographic reflective and waveguide optics for transparent display elements in smart glasses."

applevrheadset
The displays that it makes are said to use the company's HoloMirror technology for "ultra-clear, full-color performance" to enable the "thinnest, lightest head worn displays in the world."

Apple confirmed the purchase to Reuters with the statement that it uses when it makes an acquisition: "Apple buys smaller companies from time to time, and we generally don't discuss our purpose or plans."

Akonia Holographics was founded in 2012 by holography scientists who focused on holographic data storage before moving on to develop displays for augmented reality glasses, according to the company's website.

It's not clear when exactly Apple purchased Akonia Holographics, but sources that spoke to Reuters suggested the company had become "very quiet" over the last six months, indicating the acquisition may have been made in the first half of 2018.

Multiple rumors have suggested Apple has a research unit of hundreds of employees working on AR and VR and exploring the ways the emerging technologies could be used in future Apple products.

Apple is said to be exploring several prototypes, including a powerful AR/VR headset with an 8K display for each eye and a set of augmented reality smart glasses with a dedicated display, a built-in processor, and an "rOS" or reality operating system. Rumors indicate that Apple's first AR or VR product could come out in 2019 or 2020.

Apple's purchase of Akonia Holographics is its second recent AR/VR related acquisition. In November 2017, Apple purchased Vrvana, a company that developed a mixed reality headset called Totem.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
apple unsold web store

Retail Accessories Apple Won't Sell You Now Available via New Site

Friday January 30, 2026 8:46 am PST by
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...

Top Rated Comments

jeremiah256 Avatar
97 months ago
Only advantage of being old? The initial models of AR glasses are going to look wack, but elder-me won't care. Mixed reality headgear, cargo shorts, Tom Jones Vegas tour tee-shirt, knee high black socks, Birkenstocks, and fanny pack? Hell yeah! Now get off my (virtual) lawn!
Score: 15 Votes (Like | Disagree)
asdavis10 Avatar
97 months ago
AR will be huge. Imagine watching tennis or golf and stats or overlays are shown. Or technicians getting dynamic schematics based on what they are working on. Or in the medical field. The application of a seamless AR wearable is almost endless besides as a fashion accessory. Apple can make this a utility application/device.

Based on Apple's R&D spending, there shouldn't be a reason why they couldn't be first and do it well. This would easily add $500B to their market cap.
Score: 9 Votes (Like | Disagree)
Scottsoapbox Avatar
97 months ago
AR will be huge. Imagine watching tennis or golf and stats or overlays are shown.
Imagine watching a sport that doesn't require AR and overlays to make it interesting.
Score: 8 Votes (Like | Disagree)
RogerWilco Avatar
97 months ago
AR -- the quadraphonics of the 21st Century. The technology will be adopted by a tiny group of true believers, cause endless industry and consumer debates resulting in multiple "standards", and in the end it will be forgotten.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
97 months ago
AR is the future and Apple is going to own this market too.
Score: 4 Votes (Like | Disagree)
riverfreak Avatar
97 months ago
Zero innovation. We have the money. Hell lets just buy it instead. The signature of modern Apple. Sad.
McFly. Apple much? Smart and timely acquisitions are the name of the game. Heck, many startups position themselves for exactly that path. It’s not sad, it’s happy.
Score: 4 Votes (Like | Disagree)