Brian Bumbery, a publicist who has worked with with Metallica, Green Day, Madonna, and Chris Cornell, has joined Apple, reports Variety. Bumbery ran his own press firm, BB Gun Press, before deciding to join Apple as a Director of Apple Music Publicity.

Bumbery's hiring comes as Jimmy Iovine, a key Apple Music executive, has completed his transition into a consulting role. Rumors suggested in March that Iovine would step back from daily involvement in Apple Music starting in August to spend more time with his family.

apple music logo
Apple Music's new global head of music is Oliver Schusser, who was appointed to the position in April and reports directly to Eddy Cue.

Bumbery's BB Gun Press company has been working with Apple Music for "many months" according to Variety, so his hire has not come as a total surprise. Prior to starting BB Gun Press, Bumbery spent eight years at Warner Bros. Records.

Top Rated Comments

Naraxus Avatar
95 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
Score: 13 Votes (Like | Disagree)
2010mini Avatar
95 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
You mean the guy that worked with U2, Bruce Springsteen, Patti Smith, Meat Loaf, Alison Moyet and a host of other artists? That’s the guy that doesn’t know music outside of rap????

Think you might want to research his legacy.
Score: 5 Votes (Like | Disagree)
SurferPup Avatar
95 months ago
I would like several 'Beats' radio stations. Rename 'Beats 1' to 'Beats Rap' then add the major genres: 'Beats Rock', 'Beats Country', 'Beats Pop', 'Beats Classical', 'Beats Jazz'. Lucky last: 'Beats Club' for techno, trance, dance, electronic with segments for each decade and depending on the local time of day, faster tempo as sunset turns to evening and chillout tracks closer to sunrise. Relevant artists could host with Taylor Swift on air with 'Beats Country' and 'Beats Pop', Australian James Morrison and Emma Pask doing their comical jazz routine on 'Beats Jazz', Bruce Springsteen on 'Beats Rock' explaining the story behind his songs before playing them and Armin Van Buuren replaying the audio content of his concert the following night interjecting with what happened backstage, audience mood, temperature of the night and what the audience didn't see, on 'Beats Club'.
Score: 5 Votes (Like | Disagree)
Teammm Avatar
95 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
It's the users who stream hip-hop and rap the most. It is a priority because that's what people choose to stream and it is how they make money.
Score: 4 Votes (Like | Disagree)
Blackstick Avatar
95 months ago
These guys are so rich they never really work a Monday-Friday anyways.
Score: 2 Votes (Like | Disagree)
Mike MA Avatar
95 months ago
Let's be honest, the American music industry is the focus because it's the largest market and again where they make money.
If you have just one global service in your portfolio, it doesn't matter which subset is the biggest one in your market. You have to cover and hit the global intersections. I don't have the figures, if let's say > 50% worldwide daily users are located in the US, fair enough....but I doubt. A regional offerings, (e.g. US, Latin America, Europe, Asia, ...) would be the solution. That's my main point. But obviously the break-even of cost and potential revenue seems to high, or other features currently have priority (TV shows...?).

There are many other things featured on Apple Music. You just have to look.
You're basically right on this in regards to Apple Music. But on Beats 1 there's of course no chance to influence the content, that's what most people around the world complain about.
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...