Apple Investigating Battery Incident at Amsterdam Store, No Customers or Employees Required Medical Attention

Yesterday afternoon, first responders were called to an Apple Store in Amsterdam, reportedly due to a leaking iPad battery on the premise. Apple has since confirmed that it is investigating the incident, but ensures that the store has been declared safe, and that there were no injuries of any kind reported.

apple store amsterdam

Image Credit: AS Media

MacRumors received the following statement from an Apple spokesperson:

We're currently investigating the incident that took place at Apple Amsterdam on Sunday. Our staff were able to evacuate customers quickly and safely and the store re-opened shortly afterwards.

Apple says no customers were impacted, nor did any employees end up requiring any medical attention. The local fire department and medical professionals were alerted as a precautionary measure only. Apple says the fire department declared the store and damaged device, safe, shortly afterwards.

At 2:20 p.m. local time on Sunday, the Amsterdam fire department had tweeted that crews were on the scene. The tweet confirmed there was "no smoke" at the store, but three people with possible respiratory issues.

A spokesperson for the fire department cited a "leaking battery pack" as the probable cause of the incident, which reportedly caused panic among customers more than anything. It was an unfortunate situation, for sure, but headlines claiming an iPad battery exploded or burst into smoke and flames are inaccurate.

Our understanding, based on an anonymous but corroborated tip, is that a damaged iPad was sitting on a shelf in a back room, in a queue of devices to be repaired by Genius Bar technicians. At some point, employees noticed that the iPad's battery was leaking, and took the same precautionary measures as any thermal event.

The fire department reportedly aired out the store by around 3:00 p.m. local time, after which time it re-opened for business as usual.

Related Roundup: Apple Stores

Top Rated Comments

vegetassj4 Avatar
36 months ago
Now they are finally catching up with Samsung.....

**ducks**

ba da bing....I'll be here all week...
Score: 5 Votes (Like | Disagree)
citysnaps Avatar
36 months ago
Anyone would automatically pair this to Samsung, but separate incidences..

Still ,it happens. QA testing gone down... Think there is a decrease for sure. There's defiantly more problems across the board.
How has QA testing “gone down,” especially with respect to this incident. Be specific.
Score: 4 Votes (Like | Disagree)
mytdave Avatar
36 months ago
Just wow. Talk about the litigious-ation and wussification of the world... Back in the day, if we found a leaking battery, we'd remove it and toss it in the trash can (which used to be metal and non-flammable). Look at how far we've come! (not)
Score: 3 Votes (Like | Disagree)
McTool Avatar
36 months ago
It EXPLODED, released chemicals in the air, few are being treated for minor injuries. You can like Apple products but no need play down.

https://www.bbc.com/news/technology-45246709
https://9to5mac.com/2018/08/19/apple-store-amsterdam-battery-explodes/
Dutch site.
https://www.onemorething.nl/2018/08/incident-apple-store-amsterdam/
It did not explode.
Score: 3 Votes (Like | Disagree)
Wanted797 Avatar
36 months ago
Just wow. Talk about the litigious-ation and wussification of the world... Back in the day, if we found a leaking battery, we'd remove it and toss it in the trash can (which used to be metal and non-flammable). Look at how far we've come! (not)
Yeah back then we were also removing asbestos without face masks....
Score: 2 Votes (Like | Disagree)
TheHorrorNerd Avatar
36 months ago
iPads are never repaired, only replaced. (In store)
I guarantee it was not in any “repair queue”.
If anything it was in a shipping box in the warehouse.
Also these thermal events from batteries are almost always 3rd party batteries installed by unauthorized service providers.
Score: 2 Votes (Like | Disagree)

Top Stories

tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macbook colors 3d black bezels

Prosser: Next MacBook Air Could Come in Colors Similar to iMac

Friday May 7, 2021 6:55 am PDT by
According to Apple leaker Jon Prosser, Apple's upcoming release of the MacBook Air will feature various colors, similar to the colors in the newly released 24-inch iMac. In the latest video of his YouTube channel Front Page Tech, Prosser says the same source who accurately provided him information on the first Apple silicon iMac coming in colors has told him that he recently saw a prototype...
tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
Top Stories 59 Feature

Top Stories: Epic Games vs. Apple, Hidden AirTag Mode, Apple Music Hi-Fi, Colorful MacBook Air?

Saturday May 8, 2021 6:00 am PDT by
While we wait for the newly introduced iMac, iPad Pro, and Apple TV models to launch later this month, this week saw the kickoff of the big Epic Games v. Apple trial, with lots of juicy tidbits coming out as the two sides make their arguments. This week also saw some rumors about a Hi-Fi tier for Apple Music, more biometric sensing capabilities for Apple Watch, and timing for the...
zoom app icon

Apple Gave Zoom Access to Special API to Use iPad Camera During Split View Multitasking

Sunday May 9, 2021 2:00 am PDT by
Zoom, a hallmark platform used by millions during the global health crisis, has been given access to a special iPadOS API that allows the app to use the iPad camera while the app is in use in Split View multitasking mode. This case of special treatment was first brought to attention by app developer Jeremy Provost, who, in a blog post, explains that Zoom uses a special API that allows the...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...