Dutch media is reporting that an Apple Store at Leidseplein in Amsterdam was briefly evacuated today, likely after an iPad battery overheated.

apple store amsterdam

Image Credit: AS Media

At 2:20 p.m. local time on Sunday afternoon, the Amsterdam fire department tweeted that crews were on the scene. The tweet added that there was "no smoke" at the store, but "three people with breathing problems."

A spokesperson for the fire department said "there is probably a leaking battery pack," according to Dutch broadcaster AT5 and NH Nieuws. The incident was also reported by Dutch blog iCulture, which alerted us to the story.

Employees immediately placed the iPad in a container with sand, and the store was evacuated as a precaution, according to the reports. The three people who suffered breathing issues were treated on site by ambulance workers.

The breathing issues may have been prompted by chemical vapors or other irritating substances emanating from the iPad battery, according to the Amsterdam fire department, which aired out the store while it was evacuated.

Fortunately, there does not appear to have been any significant injuries or damage. At around 3:00 p.m. local time, employees and customers were allowed to re-enter the store as usual, according to the reports.

It's unclear if the iPad battery pack was an official part from Apple or an aftermarket replacement, or if the potential overheating was the result of improper handling during servicing by a Genius Bar technician.

Earlier this year, an Apple Store in Zurich was evacuated following a similar incident with an overheated iPhone battery.

All in all, these incidents are quite rare, but a very small percentage of lithium-ion batteries do pose a risk of overheating, swelling, and bursting open. Without additional details, it's hard to pinpoint the exact cause.

We'll update this article if Apple comments on the incident.

Top Rated Comments

BootsWalking Avatar
76 months ago
Hey Siri, you're on fire.

"Here's an article discussing a boar that's tired."
Score: 44 Votes (Like | Disagree)
flyinmac Avatar
76 months ago
iPad warranty immediately voided...

Apple: “Sorry, we don’t warrant devices which have been immersed in sand. We found particles of dirt and sand inside your device when we opened it to examine the battery.”

Customer: “But you did that”

Apple: “We don’t recall the incident that you speak of. Apple products do not have those kinds of battery issues. Your battery problem was caused by corrosive chemicals in the dirt we found in the contacts.”
Score: 12 Votes (Like | Disagree)
JessicaRose304 Avatar
76 months ago
Bucket of sand! Good idea, will have one ready the next time I swap an idevice battery.
It's standard procedure. I work for a UK AASP and all apples service manuals instruct you to have sand available when handling parts or devices that could suffer a thermal event. I've seen it used and it actually works really well to smother the battery / device and stop a runaway event.
Score: 8 Votes (Like | Disagree)
JessicaRose304 Avatar
76 months ago
A thermal event is classic corporate speak :)
Sorry, you get so used to speaking like it. I don't think it would go down too well if I came out of the service areas and shouted "Did someone order their iPad extra crispy?" ;)
Score: 6 Votes (Like | Disagree)
TallGuyGT Avatar
76 months ago
Is Apple sourcing batteries from Samsung now? I wonder if this will be featured in Samsung’s next Ingenious ad. :rolleyes:
Score: 5 Votes (Like | Disagree)
ApfelKuchen Avatar
76 months ago
A thermal event is classic corporate speak :)
It certainly is. But then, a more incendiary term would only inflame emotions. :)

Seriously, if you have a location crowded with members of the general public, the staff often uses code words in order to avoid a general panic. The security/public safety staff at a stadium or airport has a whole list of such code words. Each conveys specific meaning and triggers specific procedures.

In this specific example someone announces, "Thermal event." The staff knows exactly what's happening, and they take well-rehearsed steps to address the specific problem. (They bury the thing in sand, isolating and dampening the runaway chemical reaction while it runs its course. Traditional fire extinguishers are ineffective for this kind of thing - they're designed to temporarily deny oxygen to open flames.) Staff can then evacuate the area without risking the panic that might ensue if they'd simply shouted "FIRE!"
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....