Dutch media is reporting that an Apple Store at Leidseplein in Amsterdam was briefly evacuated today, likely after an iPad battery overheated.

apple store amsterdam

Image Credit: AS Media

At 2:20 p.m. local time on Sunday afternoon, the Amsterdam fire department tweeted that crews were on the scene. The tweet added that there was "no smoke" at the store, but "three people with breathing problems."

A spokesperson for the fire department said "there is probably a leaking battery pack," according to Dutch broadcaster AT5 and NH Nieuws. The incident was also reported by Dutch blog iCulture, which alerted us to the story.

Employees immediately placed the iPad in a container with sand, and the store was evacuated as a precaution, according to the reports. The three people who suffered breathing issues were treated on site by ambulance workers.

The breathing issues may have been prompted by chemical vapors or other irritating substances emanating from the iPad battery, according to the Amsterdam fire department, which aired out the store while it was evacuated.

Fortunately, there does not appear to have been any significant injuries or damage. At around 3:00 p.m. local time, employees and customers were allowed to re-enter the store as usual, according to the reports.

It's unclear if the iPad battery pack was an official part from Apple or an aftermarket replacement, or if the potential overheating was the result of improper handling during servicing by a Genius Bar technician.

Earlier this year, an Apple Store in Zurich was evacuated following a similar incident with an overheated iPhone battery.

All in all, these incidents are quite rare, but a very small percentage of lithium-ion batteries do pose a risk of overheating, swelling, and bursting open. Without additional details, it's hard to pinpoint the exact cause.

We'll update this article if Apple comments on the incident.

Top Rated Comments

BootsWalking Avatar
58 months ago
Hey Siri, you're on fire.

"Here's an article discussing a boar that's tired."
Score: 44 Votes (Like | Disagree)
flyinmac Avatar
58 months ago
iPad warranty immediately voided...

Apple: “Sorry, we don’t warrant devices which have been immersed in sand. We found particles of dirt and sand inside your device when we opened it to examine the battery.”

Customer: “But you did that”

Apple: “We don’t recall the incident that you speak of. Apple products do not have those kinds of battery issues. Your battery problem was caused by corrosive chemicals in the dirt we found in the contacts.”
Score: 12 Votes (Like | Disagree)
JessicaRose304 Avatar
58 months ago
Bucket of sand! Good idea, will have one ready the next time I swap an idevice battery.
It's standard procedure. I work for a UK AASP and all apples service manuals instruct you to have sand available when handling parts or devices that could suffer a thermal event. I've seen it used and it actually works really well to smother the battery / device and stop a runaway event.
Score: 8 Votes (Like | Disagree)
JessicaRose304 Avatar
58 months ago
A thermal event is classic corporate speak :)
Sorry, you get so used to speaking like it. I don't think it would go down too well if I came out of the service areas and shouted "Did someone order their iPad extra crispy?" ;)
Score: 6 Votes (Like | Disagree)
TallGuyGT Avatar
58 months ago
Is Apple sourcing batteries from Samsung now? I wonder if this will be featured in Samsung’s next Ingenious ad. :rolleyes:
Score: 5 Votes (Like | Disagree)
ApfelKuchen Avatar
58 months ago
A thermal event is classic corporate speak :)
It certainly is. But then, a more incendiary term would only inflame emotions. :)

Seriously, if you have a location crowded with members of the general public, the staff often uses code words in order to avoid a general panic. The security/public safety staff at a stadium or airport has a whole list of such code words. Each conveys specific meaning and triggers specific procedures.

In this specific example someone announces, "Thermal event." The staff knows exactly what's happening, and they take well-rehearsed steps to address the specific problem. (They bury the thing in sand, isolating and dampening the runaway chemical reaction while it runs its course. Traditional fire extinguishers are ineffective for this kind of thing - they're designed to temporarily deny oxygen to open flames.) Staff can then evacuate the area without risking the panic that might ensue if they'd simply shouted "FIRE!"
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...