Samsung Shares Three New Ads Making Fun of the iPhone X's Notch, Lack of SD Card Slot and No Split Screen Multitasking

Samsung this morning shared three new ads in its "Ingenius" series that's designed to make fun of the Apple Genius Bar while highlighting features that Samsung believes will lure people to its Galaxy S9 devices instead of one of Apple's iPhones.

The first ad makes fun of the notch on the iPhone X, with a customer who comes into the "Ingenius" bar asking the employee about the notch on the device, pointing out that it covers a portion of the display when watching a movie.


"It does still cover up some of the movie," says customer. "It takes time to get used to it," the employee responds before the ad cuts away to a family with notch-style haircuts.

While the Samsung Galaxy S9 has no notch, it does have top and bottom bezels, with the top bezel housing the camera, microphone, and ambient light sensor. Samsung has preferred to keep the two bezels rather than using the notch design that many Android smartphones have adopted from Apple.

In the second ad, "Storage," a customer asks the Ingenius Bar employee where the microSD slot is on the iPhone. "I can't find the microSD slot," she laments. "Yeah, that's because it doesn't have one," the employee replies. "Oh, Galaxy S9 has one," she responds before explaining that she doesn't want to store her content in the cloud.


In the third and final ad, a customer asks how to run two apps at once on the iPhone's display, something that's not possible. "I wanna know how to do the split screen because my sister was doing it on her Galaxy S9," she explains as the tech tells her that's not possible.


Multitasking on iOS devices is limited to the iPad, and while customers have asked for it to be ported to the larger screened phones, this is not something that Apple has implemented at the current time.

Samsung started sharing its new Ingenius ad campaign last week, in a video touting the Galaxy S9's faster LTE download speeds.

Samsung followed that initial ad with additional spots mocking the iPhone's lack of a headphone jack, the fact that it doesn't ship with the equipment necessary for fast charging, and that the iPhone received a lower DxOMark score than the Galaxy S9 for its camera capabilities.

Top Rated Comments

1050792 Avatar
51 months ago
They are not lying with these commercials...
Score: 77 Votes (Like | Disagree)
aloshka Avatar
51 months ago
10 bucks say samsungs next phone will have a notch.
Score: 52 Votes (Like | Disagree)
jmh600cbr Avatar
51 months ago
They aren’t wrong about the multitasking
Score: 49 Votes (Like | Disagree)
ZEEN0j Avatar
51 months ago
Typical Samsung commercial showing iPhone more than their own phones
Score: 46 Votes (Like | Disagree)
lec0rsaire Avatar
51 months ago
Does Samsung make any earbuds as good as the AirPods? Does Samsung offer 256GB (soon to be 512GB) of fast internal storage? SD card speeds are much lower. Does Samsung manufacture great notebooks and tablets that perfectly compliment one another?

Samsung should focus on letting their products speak for themselves. Constantly comparing themselves to Apple is a sign of insecurity and weakness.
Score: 43 Votes (Like | Disagree)
jogl Avatar
51 months ago
I thought they were pretty funny...
Score: 40 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...