During the second quarter of 2018, spanning from April to June, Apple's iPhones accounted for 36 percent of total U.S. smartphone activations, an improvement over last year's numbers where iPhone activations accounted for just over 30 percent of total activations, according to new numbers shared today by Consumer Intelligence Research Partners [PDF].

More customers are choosing iPhone over Samsung devices this year, and Apple's higher number of activations came at Samsung's expense. During the quarter, Samsung devices were also responsible for 36 percent of new activations, but for Samsung, that's a solid decline from last year.

applesamsungactivations

"Apple improved in part at Samsung's expense, whose share of activations declined relative to both last quarter and last year," said Mike Levin, Partner and Co-Founder of CIRP. "In a quarter without any significant phone launches, Samsung had market share only equal to Apple's. A year ago, Samsung had a considerably greater share of sales."

Apple devices and Samsung devices are the dominant brands, due to ongoing consolidation of the U.S. market. LG and Motorola, for example, have lost ground to Apple and Samsung over the course of the last year.

When it comes to operating systems, iOS and Android are, by far, the dominant operating systems in use. iOS accounted for 36 percent of activations during the quarter, while Android, which runs on an array of different smartphones from multiple manufacturers, accounted for 63 percent of U.S. activations.

iosandroidmobileactivations
Compared to last year, iOS's share of activations grew, with CIRP citing increased customer loyalty to their operating system of choice. Given the sheer number of Android devices compared to iOS devices, it's not surprising Android devices are responsible for approximately two thirds of activations.

Consumer Intelligence Research Partners regularly shares these surveys to monitor the state of the smartphone market. Findings are based on a survey of 500 subjects who activated new or used phones during the April to June 2018 period.

Top Rated Comments

KPandian1 Avatar
52 months ago
The colors are reversed in the second graph - had me stumped for a bit.
Score: 6 Votes (Like | Disagree)
fairuz Avatar
52 months ago
Wow, that’s really rough for Samsung who literally JUST released the s9. No surprises though since it was practically the same phone as the s8. Also a lot of other Android phones like the pixel 2 are quickly becoming more attrative options than anything Samsung is putting out these days. It seems that gimmicks aren’t selling as well as they once were
Funny thing is the Samsung phone upgrades are more important than the iPhone ones because you get stuck on an old, vulnerable Android version pretty quickly if you don't get a new phone.
Score: 3 Votes (Like | Disagree)
acorntoy Avatar
52 months ago
Only 500 people were interviewed? That’s a ridiculously small sample size for something they then try to translate to millions.
Score: 2 Votes (Like | Disagree)
Jakewilk Avatar
52 months ago
Wow, that’s really rough for Samsung who literally JUST released the s9. No surprises though since it was practically the same phone as the s8. Also a lot of other Android phones like the pixel 2 are quickly becoming more attrative options than anything Samsung is putting out these days. It seems that gimmicks aren’t selling as well as they once were
Score: 1 Votes (Like | Disagree)
69Mustang Avatar
52 months ago
First of all chill out, this was not meant to be an argument. Second of all the title of the article is literally “Apple Increases share of of US Smartphone Activations in Q2”. Also the data table you’re referring to is mislabeled, as stated by an above commenter. Samsung and Apple should be switched, or else it would be saying that the s9 launch was stronger than the s8 launch, which is definitely not true by any means
It's a discussion. One which you may discontinue at any time. No one is forcing you to reply. No one claimed the data is mislabeled. Please go back and read what KPandian1 actually stated. He said the colors are reversed in the second graph - making it a confusing read. I hope you realize that switching the Apple and Samsung data would mean Samsung had more December quarter activations than Apple. December. In the US. Apple's largest quarter every year. That would be darn near impossible.
Score: 1 Votes (Like | Disagree)
69Mustang Avatar
52 months ago
Wow, that’s really rough for Samsung who literally JUST released the s9. No surprises though since it was practically the same phone as the s8. Also a lot of other Android phones like the pixel 2 are quickly becoming more attrative options than anything Samsung is putting out these days. It seems that gimmicks aren’t selling as well as they once were
Hmmm. Did Sammy really just release the S9 or did it go a little more like this:
Samsung had 42% activations in the Mar QTR - the quarter where they released the S9. Apple had 31% during that QTR. The next QTR when they had nothing new, Sammy lost 6% share of activations while Apple gained 5%. What that tells me is Apple has more stable sales year round. I think both companies know that. Probably why Apple typically has a single Fall intro and Samsung has a Spring and a Fall intro approx 6 mths apart to keep sales from ebbing and flowing too much.

Google's Pixels are akin to Microsoft's Surfaces. High brand awareness, low actual sales. Neither has ever been out of the "Other" categories. Neither probably will be either... at least for a long time. I personally like both brands, but that doesn't change the fact that they are more brand than sales.

tl;dr Samsung and Apple lead. Sammy didn't have it as rough as you seem to think.
Score: 1 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...