The CEO Initiative, an invite-only event, will kick off at 6:00 p.m. Pacific Time, with Cook set to appear at 6:05 p.m. It's not clear what Tim Cook will talk about, but the topic of the Initiative is "companies doing well by doing good."
Fortune's CEO Initiative, an invite-only event that takes place on June 25 and 26 in San Francisco, is devoted to the topic of companies doing well by doing good. The theory is that infusing businesses with a broader purpose can help with recruiting, attracting new customers, and improving corporate images.Cook is a prime example of a leader who has worked to use Apple's influence to champion important social causes, such as diversity and equality.
The live stream of Fortune's event can be watched at 6:05 p.m. Pacific Time/9:05 p.m. Eastern Time on the Fortune website.
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