Instagram Reportedly Planning Hub for Longer Videos to Compete With Snapchat Discover

by

Instagram is gearing up to launch a hub for "longer-form video," according to multiple sources speaking with TechCrunch, in an effort to continue its competition with Snapchat and the "Discover" tab, as well as YouTube.

The dedicated space will feature scripted shows, music videos, and more, which will all be vertically shot and viewable in full-screen 4K on compatible smartphones.

The announcement could come as soon as June 20, and Instagram is meeting with social media stars and other video partners ahead of the reveal.

Videos are expected to be 5-15 minutes in length with a spotlight section highlighting popular videos, and a "continue watching" area for quickly jumping back into videos that users start but don't finish in one session.

Outside of the hub, these longer clips will be able to get featured on the creator's profiles near Stories Highlights at the top. It appears that there will be heavy oversight by Instagram, since creators won't be able to fully shoot and post these longer videos on their own, "as the section will only allow pre-made video uploads."

As of now, no name for the hub or where it will be located in the app have yet to be given. The sources did state that Instagram is planning to let creators eventually earn money off the videos through advertisements.

Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution.

The public shouldn't expect Netflix Originals or HBO-level quality. This is not "InstaGame of Thrones." Instead, the feature is more focused on the kind of videos you see from YouTube creators.

The push into longer videos for Instagram comes after Facebook debuted the "Watch" tab in its own app last year. In Watch, Facebook users can watch original TV shows, jump in on live broadcasts, save items to a watchlist, check out sports coverage, and more.

Snapchat's Discover tab has a "For You" section that highlights the latest Stories from publishers like the NBA, IGN, VICE, The New York Times, and more. Users can subscribe to these creators and get new updates pushed to a subscription box in the tab.

Instagram's long-form video hub will likely take ideas from both of these platforms when it launches later in the summer. Snapchat has had a rocky few months and seen its "slowest user growth rate ever" in the wake of the app's controversial redesign. As TechCrunch points out, "Instagram and its massive user count may be able to seduce publishers to bring longer videos to its app instead," just as it did with users and the Snapchat Stories format in 2016.

Top Rated Comments

(View all)
Avatar
31 months ago
No to vertical videos :mad:
Score: 4 Votes (Like | Disagree)
Avatar
31 months ago

Agreed.

I'm so happy to have discovered this video! Thank you for sharing.

As a video professional let me weigh in on Vertical video: NO! Professional editing software isn't properly designed yet to handle editing vertical video properly. Especially since you're editing on a computer that has a horizontal screen. However, there's another aspect.

Professional video cameras are designed to be shot horizontally. There is no metadata tag to tell the editing software to interpret the footage as vertical. So if I did turn the camera on the side and shot vertical, the footage would still have to be manually rotated and resized for every clip. This makes editing such video a real pain in the behind.

In all seriousness we need to stop with the Vertical Video craze. I just did a test for a client and ended up saying that I would have to charge more to deal with Vertical Video because of the fact that it takes more work right now when using a professional camera and professional editing software. There's no easy setup to do it. It takes a lot more work and time to get the camera and software to be able to do it. So it would result in more time which means more money.
Score: 1 Votes (Like | Disagree)
Avatar
31 months ago
Engagement with longer video (up the the current 15 second limit) is already far lower than very short video. Adding long form video isn't going to benefit most accounts. Instagram users have an incredibly short attention span (shorter than Facebook and others). They're not looking to watch a 20 minute video on the site.
Score: 1 Votes (Like | Disagree)

Top Stories

'A New iOS Update is Now Available' Popping Up Repeatedly in iOS 14 Beta [Fixed: New Beta Available]

Thursday October 29, 2020 6:11 pm PDT by
Many users running iOS 14 beta are reporting that they are seeing a dialog box pop up repeatedly asking them to update from the latest iOS 14 beta. Threads in our forums, Reddit, and Twitter are reporting the issue. The dialog has been appearing for a few days now, but as of tonight has started appearing more frequently, every time an iPhone is unlocked. There's been further discussion in...

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple One is Now Available: Save Money by Bundling Apple Music, iCloud Storage, Apple TV+, Apple Arcade, and More

Friday October 30, 2020 7:47 am PDT by
Apple One bundles are now available in the United States and over 100 other countries, allowing customers to subscribe to multiple Apple services through a single plan, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more. To sign up for Apple One on an iPhone: Open Settings App Tap on Your Name at the top Tap on Subscriptions Tap on Apple One The prompt for Apple One...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple CEO Tim Cook: 'More Exciting Things' in Store For This Year

Thursday October 29, 2020 2:20 pm PDT by
During today's earnings call for the fourth fiscal quarter of 2020 (third calendar quarter), Cook said that while he doesn't want to give too much away, "this year has a few more exciting things in store." Cook is likely speaking about the Apple Silicon Macs, as Apple has previously said the first Apple Silicon Mac will be coming before the end of 2020. There are rumors of a third fall event ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

Apple One Service Bundles Set to Launch Tomorrow, Fitness+ Coming This Quarter

Thursday October 29, 2020 1:39 pm PDT by
Apple in September announced Apple One, a new series of services bundles that will let Apple device customers purchase several services together in one package instead of separately, saving money for those who use multiple Apple service products. Ahead of Apple's earnings call, Apple CFO Luca Maestri told Bloomberg that Apple One is set to launch on Friday, October 30. Apple One Bundle...

PSA: Apple One Premier Bundle Only Available in US, UK, Canada, and Australia

Friday October 30, 2020 2:39 am PDT by
Apple's new Apple One series of services bundles launches on Friday in over 100 countries and regions, but the top Premier tier will be limited to the United States, the United Kingdom, Australia, and Canada. The limited rollout of the $29.95 Premier tier is down to the fact that Apple News+ is currently only available in the above countries. Apple News+ is exclusive to the Premier tier,...