instagramlogoInstagram is gearing up to launch a hub for "longer-form video," according to multiple sources speaking with TechCrunch, in an effort to continue its competition with Snapchat and the "Discover" tab, as well as YouTube.

The dedicated space will feature scripted shows, music videos, and more, which will all be vertically shot and viewable in full-screen 4K on compatible smartphones.

The announcement could come as soon as June 20, and Instagram is meeting with social media stars and other video partners ahead of the reveal.

Videos are expected to be 5-15 minutes in length with a spotlight section highlighting popular videos, and a "continue watching" area for quickly jumping back into videos that users start but don't finish in one session.

Outside of the hub, these longer clips will be able to get featured on the creator's profiles near Stories Highlights at the top. It appears that there will be heavy oversight by Instagram, since creators won't be able to fully shoot and post these longer videos on their own, "as the section will only allow pre-made video uploads."

As of now, no name for the hub or where it will be located in the app have yet to be given. The sources did state that Instagram is planning to let creators eventually earn money off the videos through advertisements.

Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution.

The public shouldn't expect Netflix Originals or HBO-level quality. This is not "InstaGame of Thrones." Instead, the feature is more focused on the kind of videos you see from YouTube creators.

The push into longer videos for Instagram comes after Facebook debuted the "Watch" tab in its own app last year. In Watch, Facebook users can watch original TV shows, jump in on live broadcasts, save items to a watchlist, check out sports coverage, and more.

Snapchat's Discover tab has a "For You" section that highlights the latest Stories from publishers like the NBA, IGN, VICE, The New York Times, and more. Users can subscribe to these creators and get new updates pushed to a subscription box in the tab.

Instagram's long-form video hub will likely take ideas from both of these platforms when it launches later in the summer. Snapchat has had a rocky few months and seen its "slowest user growth rate ever" in the wake of the app's controversial redesign. As TechCrunch points out, "Instagram and its massive user count may be able to seduce publishers to bring longer videos to its app instead," just as it did with users and the Snapchat Stories format in 2016.

Top Rated Comments

Mizouse Avatar
36 months ago
No to vertical videos :mad:
Score: 4 Votes (Like | Disagree)
timbutt2 Avatar
36 months ago
Agreed.

I'm so happy to have discovered this video! Thank you for sharing.

As a video professional let me weigh in on Vertical video: NO! Professional editing software isn't properly designed yet to handle editing vertical video properly. Especially since you're editing on a computer that has a horizontal screen. However, there's another aspect.

Professional video cameras are designed to be shot horizontally. There is no metadata tag to tell the editing software to interpret the footage as vertical. So if I did turn the camera on the side and shot vertical, the footage would still have to be manually rotated and resized for every clip. This makes editing such video a real pain in the behind.

In all seriousness we need to stop with the Vertical Video craze. I just did a test for a client and ended up saying that I would have to charge more to deal with Vertical Video because of the fact that it takes more work right now when using a professional camera and professional editing software. There's no easy setup to do it. It takes a lot more work and time to get the camera and software to be able to do it. So it would result in more time which means more money.
Score: 1 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
36 months ago
Engagement with longer video (up the the current 15 second limit) is already far lower than very short video. Adding long form video isn't going to benefit most accounts. Instagram users have an incredibly short attention span (shorter than Facebook and others). They're not looking to watch a 20 minute video on the site.
Score: 1 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...