instagramlogoInstagram is gearing up to launch a hub for "longer-form video," according to multiple sources speaking with TechCrunch, in an effort to continue its competition with Snapchat and the "Discover" tab, as well as YouTube.

The dedicated space will feature scripted shows, music videos, and more, which will all be vertically shot and viewable in full-screen 4K on compatible smartphones.

The announcement could come as soon as June 20, and Instagram is meeting with social media stars and other video partners ahead of the reveal.

Videos are expected to be 5-15 minutes in length with a spotlight section highlighting popular videos, and a "continue watching" area for quickly jumping back into videos that users start but don't finish in one session.

Outside of the hub, these longer clips will be able to get featured on the creator's profiles near Stories Highlights at the top. It appears that there will be heavy oversight by Instagram, since creators won't be able to fully shoot and post these longer videos on their own, "as the section will only allow pre-made video uploads."

As of now, no name for the hub or where it will be located in the app have yet to be given. The sources did state that Instagram is planning to let creators eventually earn money off the videos through advertisements.

Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution.

The public shouldn't expect Netflix Originals or HBO-level quality. This is not "InstaGame of Thrones." Instead, the feature is more focused on the kind of videos you see from YouTube creators.

The push into longer videos for Instagram comes after Facebook debuted the "Watch" tab in its own app last year. In Watch, Facebook users can watch original TV shows, jump in on live broadcasts, save items to a watchlist, check out sports coverage, and more.

Snapchat's Discover tab has a "For You" section that highlights the latest Stories from publishers like the NBA, IGN, VICE, The New York Times, and more. Users can subscribe to these creators and get new updates pushed to a subscription box in the tab.

Instagram's long-form video hub will likely take ideas from both of these platforms when it launches later in the summer. Snapchat has had a rocky few months and seen its "slowest user growth rate ever" in the wake of the app's controversial redesign. As TechCrunch points out, "Instagram and its massive user count may be able to seduce publishers to bring longer videos to its app instead," just as it did with users and the Snapchat Stories format in 2016.

Top Rated Comments

Mizouse Avatar
39 months ago
No to vertical videos :mad:
Score: 4 Votes (Like | Disagree)
timbutt2 Avatar
39 months ago
Agreed.

I'm so happy to have discovered this video! Thank you for sharing.

As a video professional let me weigh in on Vertical video: NO! Professional editing software isn't properly designed yet to handle editing vertical video properly. Especially since you're editing on a computer that has a horizontal screen. However, there's another aspect.

Professional video cameras are designed to be shot horizontally. There is no metadata tag to tell the editing software to interpret the footage as vertical. So if I did turn the camera on the side and shot vertical, the footage would still have to be manually rotated and resized for every clip. This makes editing such video a real pain in the behind.

In all seriousness we need to stop with the Vertical Video craze. I just did a test for a client and ended up saying that I would have to charge more to deal with Vertical Video because of the fact that it takes more work right now when using a professional camera and professional editing software. There's no easy setup to do it. It takes a lot more work and time to get the camera and software to be able to do it. So it would result in more time which means more money.
Score: 1 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
39 months ago
Engagement with longer video (up the the current 15 second limit) is already far lower than very short video. Adding long form video isn't going to benefit most accounts. Instagram users have an incredibly short attention span (shorter than Facebook and others). They're not looking to watch a 20 minute video on the site.
Score: 1 Votes (Like | Disagree)

Top Stories

apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
AirPods Lineup Not Lossless Feature

AirPods, AirPods Max and AirPods Pro Don't Support Apple Music Lossless Audio

Monday May 17, 2021 10:44 am PDT by
Apple today announced that starting in June, Apple Music songs will be available to stream in Lossless and Hi-Resolution Lossless formats, but lossless audio won't be supported on the AirPods, AirPods Max, or AirPods Pro. Apple's Lossless Audio is encoded as Apple Lossless Audio Codec files, with lossless quality ranging from 16-bit 44.1 kHz playback to 24-bit 48 kHz playback and Hi-Res...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
apple music spatial audio

Apple Music Launching Spatial Audio With Dolby Atmos and Lossless Audio in June at No Extra Cost

Monday May 17, 2021 6:06 am PDT by
Apple today announced that Apple Music will be gaining support for Spatial Audio with Dolby Atmos at no additional cost starting in June. At launch, Apple Music subscribers will have access to thousands of songs in Spatial Audio from artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and many others. Apple says this feature will provide a...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
apple music logo

Apple Music Teaser References 'Hi-Res Lossless' and 'Dolby Atmos'

Sunday May 16, 2021 4:04 pm PDT by
Earlier today, Apple Music began teasing a special announcement with the tagline "Get Ready – Music is About to Change Forever." This teaser comes amid a rumor that Apple is preparing to announce the third-generation AirPods alongside a HiFi, or lossless audio streaming tier for Apple Music on Tuesday, May 18. Now, references to "Apple Lossless," "Free Lossless," "Hi-Res Lossless," and...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...