Facebook Announces 'Watch' Platform for Facebook-Exclusive TV Shows

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Facebook today announced the launch of an upcoming platform called "Watch," which is designed to Facebook-exclusive TV shows.

Watch is Facebook's official platform for shows on Facebook, and it will be available on mobile, desktop, and in Facebook's TV apps. According to Facebook, its shows are "made up of episodes -- live or recorded -- and follow a theme or storyline."

Watch includes a Watchlist so Facebook users can keep up with their favorite shows, and it includes personalization to people find new shows to watch. Show discovery categories will include things like "Most Talked About," "What's Making People Laugh," and "What Friends Are Watching."


Along with serving as a platform for end users to watch shows, Watch is also a platform that's meant to help creators and publishers find an audience for their content, build a community, and earn money. In today's announcement, Facebook outlines what kinds of shows it thinks can be successful:

- Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day's new episode.

- Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.

- Shows that follow a narrative arc or have a consistent theme. Tastemade's Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn't always turn out as expected.

- Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.

Facebook expects Watch to become "home to a wide range of shows" in all categories, from reality to comedy to live sports. Facebook has also already funded some shows, such as "Returning the Favor," a show that stars Mike Rowe finding people who do extraordinary things for their community.

Facebook says Watch will be available to a limited group of people in the United States on mobile, desktop, and its TV apps. The company is aiming to make it available to additional U.S. viewers "in the coming weeks."

Top Rated Comments

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42 months ago
Next thing you know Walgreens is going to have their own exclusive shows and streaming app.

Why can’t there be content providers and content makers? Why does everyone have to be both? And why does everything have to be exclusive? Getting really annoyed with all this friggin’ exclusivity.
Score: 8 Votes (Like | Disagree)
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42 months ago
Why does every big internet company now have to be a part of everything.... -_-
Score: 5 Votes (Like | Disagree)
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42 months ago
So, basically they ripped off YouTube, 12 years later. But it's okay because they are Facebook.
Score: 4 Votes (Like | Disagree)
Avatar
42 months ago

This whole news item did confuse me because it sounds like YouTube, but through the Facebook app. So redundant. I thought I must be completely misreading the whole thing, but apparently you're interpreting it similarly.

I read it over several times and still drew that conclusion. Maybe not quite everyday user uploads, but what's to stop Small ACME Productions from uploading useless "episodes" of a show and flooding Facebook with more garbage? Last I checked Facebook wasn't doing very much editing to ensure quality on their main products, why would they change now?
Score: 2 Votes (Like | Disagree)
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42 months ago
but facebook video streams suck. loads of technical issues.
Score: 2 Votes (Like | Disagree)
Avatar
42 months ago
But during first watch can I watch Watch on my watch?
Score: 2 Votes (Like | Disagree)

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