Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Hundreds of Apple Screen Engineers and Execs Scoped Out New Tech at Display Week
Hundreds of Apple employees attended Display Week in Los Angeles, California this week to scout out new display technology that could be used in future products, reports Bloomberg.
Display Week is an event that's hosted by the Society for Information Display. It's aimed at connecting startups, influencers, innovators, technical experts, and others who are in the display field in some way.
All of the major display companies were on hand to show off new technology, such as high-resolution VR headset displays, ultra high-resolution OLEDs, sound-emitting panels, full-color E-ink technology, and more.
A total of 369 Apple employees were registered to attend display week, up from 280 in 2017. Apple sent far more employees to the event than other tech companies did. Amazon, for example, sent 25, while Google sent 40 and Oculus sent 23.
DisplayMate's Ray Soneira, known for evaluating smartphone displays, told Bloomberg that Apple is "making a statement" by sending so many engineers. "Apple is trying to show the display industry that they're a top-tier screen developer now, in addition to being a buyer," he said. Apple recently made its first foray into OLEDs for iPhones with the iPhone X, and its displays are consistently rated as some of the best by Soneira.
According to Bloomberg, some Apple engineers at the event "appeared particularly interested" in virtual-reality headsets developed by Japan Display, while others closely examined new high-resolution panels from Samsung and displays that are designed to work well when wet.
Several of the Apple engineers who attended Display Week joined in on discussions covering display technology and augmented and virtual reality, though no secrets about future Apple products were unveiled.
Display Week is an event that's hosted by the Society for Information Display. It's aimed at connecting startups, influencers, innovators, technical experts, and others who are in the display field in some way.
All of the major display companies were on hand to show off new technology, such as high-resolution VR headset displays, ultra high-resolution OLEDs, sound-emitting panels, full-color E-ink technology, and more.
A total of 369 Apple employees were registered to attend display week, up from 280 in 2017. Apple sent far more employees to the event than other tech companies did. Amazon, for example, sent 25, while Google sent 40 and Oculus sent 23.
DisplayMate's Ray Soneira, known for evaluating smartphone displays, told Bloomberg that Apple is "making a statement" by sending so many engineers. "Apple is trying to show the display industry that they're a top-tier screen developer now, in addition to being a buyer," he said. Apple recently made its first foray into OLEDs for iPhones with the iPhone X, and its displays are consistently rated as some of the best by Soneira.
According to Bloomberg, some Apple engineers at the event "appeared particularly interested" in virtual-reality headsets developed by Japan Display, while others closely examined new high-resolution panels from Samsung and displays that are designed to work well when wet.
Several of the Apple engineers who attended Display Week joined in on discussions covering display technology and augmented and virtual reality, though no secrets about future Apple products were unveiled.
[ 36 comments ]
Top Rated Comments
(View all)
16 months ago
Display Week is an event that's hosted by the Society for Information Display.
It must be great for all those display engineers to have their displays proudly displayed.
16 months ago
Good, as they should. Besides software, the screen is the most critical piece to our tech devices. Progressing in this area will give you a serious advantage as eventually all our devices will just be thin slabs of screen.
16 months ago
It just seems like an enormous number of people sent to something when a smaller group could probably catch everything that is actually new and simply brief the rest.
I think it’s safe to Assume that Apple has a large array of engineers, and I’m sure this wasn’t just all engineers from their league of 368 employees, I’m sure it was a mixture of other Apple employees in various positions with inside The company. Perhaps its more about exposure for everyone to have hands on versus just ‘Briefing’, which would expand thoughts and insights on what everyone had experience with. I think employee collaboration is key, especially when it comes to new technology.
For Me, this would be an event I would want to attend first hand so I can physically see what’s being displayed versus somebody who attended trying to relay to me ‘What they ‘Observed while they were there’.
16 months ago
It must be great for all those display engineers to have their displays proudly displayed.
display pun display
16 months ago
Keep at it, Apple! The display on the iPhone X is out-freaking-standing. Can't wait to see what you come up with next.
16 months ago
It must be great for all those display engineers to have their displays proudly displayed.
They'll soon be picked up by the Department Of Redundancy Department!
16 months ago
So hundreds of engineers obviously are necessary to be part a front runner in display quality. Well, I guess Apple should have the blueprint how to significantly improve Siri.
Only 2 were sent to the smart assistant convention... one a known party animal and the other suffers from extreme narcolepsy during daytime hours. Both came back with TV shirts that say "Let me look that up on the web for you." ;)
16 months ago
It's obvious why Apple sent everyone to the display event. To take advantage of the enormous bandwidth of having everyone SEE FOR THEMSELVES anything of interest. SO much more efficient than trying to tell people about what they saw. Also, you can't even take pictures of it and bring them back and have it be the same. Brilliant organizational move, and such a time saver in the weeks and months ahead. As one of my old assembly language developer pals used to say, "I'm compressed!"
[ Read All Comments ]
Earlier this summer, Mophie announced and launched a new line of Juice Pack Air cases for the iPhone XS and XS Max, which promise to add extra hours of battery life to your iPhone while providing...
After offering a look at its upcoming streaming service Disney+, and announcing a bundle with ESPN+ and Hulu, Disney today confirmed the devices that will support Disney+ at launch. For Apple device...
Spotify is launching a new content filter feature for its Family Plan to give parents and guardians better control over what their children listen to.
The owner of the family plan master...
More details have emerged about the unreleased portable Bluetooth speaker from Sonos, thanks to new images shared by WinFuture (via The Verge).
The German site has published several marketing...
Version 17 of Ulysses was released today, bringing some much-requested features to the popular Mac and iOS app for writers.
First up, the developers have brought keyword management to the iOS...
Apple today sent out emails to customers about its latest Apple Pay promo, which will see the company donating $10 to the National Park Foundation for Apple Pay purchases made from the Apple...
We're just a few weeks away from the unveiling of this year's iPhone lineup as well as the official release of iOS 13 and Apple's other new operating system versions, and we're...
For this week's giveaway, we've teamed up with RAVPower to offer MacRumors readers a chance to win a 61W USB-C Power Adapter and a USB-C to Lightning cable, which can be used to fast charge...
