Instagram has not used a chronological feed for years now, making it difficult to determine when you've seen all of the new content on the social network.
Instagram may be planning to fix this issue with a new "You're All Caught Up" feature that's designed to notify users when all unseen posts from the last 48 hours have been viewed.
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The feature was first noticed by TechCrunch, and an Instagram spokesperson confirmed that it is being tested and will show up for a limited number of users.
Instagram did not, however, share details on how it works and whether it includes every single post from the people you follow or just the best ones that its algorithm has decided to display.
The new "You're All Caught Up" text is part of Instagram's pledge to offer a Usage Insights feature that will let users know just how much time they're spending in the Instagram app.
"We're building tools that will help the IG community know more about the time they spend on Instagram - any time should be positive and intentional. Understanding how time online impacts people is important, and it's the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously," Instagram CEO Kevin Systrom wrote on Twitter last week.
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Top Rated Comments
But then again, why would any corporation want to listen to user feedback. I mean- NOBODY wants chronological order, right? o_O
They have piles of data showing that giving people a chronological feed, even when they think they want it, actually causes them to engage LESS. They get burnt out by 1000 posts by the same 2 people and don't bother to look at as much, don't engage as much, and don't come back as often. As much as you think you want that, the data proves you're wrong.
The data also shows that people are engaging more with the current setup. Despite what you believe, everything shows people like the current setup more than the old and giving them the option of the old one has no benefit for these social networks.
Why would they just not reinstate a chronological feed for those of use that want it? Just a tick box to let us have a little more control.
While you're sitting here telling me it's "better for me" to just let the nice machine sort things, I'm looking at 3 day-old posts from the same 10% of the people I follow placed above hour-old posts from others. And I don't buy for a second that this has any purpose but to keep my eyeballs in the app for as long as possible as I scroll and scroll hoping to make some sense of what order they're deigning to show me posts in. Enough.