Apple has stepped up its policy of removing apps from the App Store that violate its guidelines by sharing location data with third parties without explicit consent.

As noted by 9to5Mac, Apple appears to have ratcheted up its software scrutiny in the last few days by informing affected developers by email that upon re-evaluation, their app violates two sections of the App Store Review Guidelines and will therefore be removed from sale:

app location sharing crackdown email

Legal - 5.11 & Legal 5.1.2
The app transmits user location data to third parties without explicit consent from the users and for unapproved purposes.

Apple's contention is that the apps in question don't provide enough clear information to users regarding what their data is used for and how it's shared once it's been collected. There also seems to be concern that the data collection isn't specifically for improving the user experience or enhancing app performance.

The company's retrospective action is likely related to General Data Protection Regulation (GDPR), which sets the rules for how businesses manage and share the personal data of customers.

GDPR is a European Union rule to protect EU citizens, but as with its website cookie consent policy, basically every company with an online presence is affected by the law. An updated version of the GDPR goes into effect on May 25 to underline this applicability. Interested readers can find a summary of the key changes to the regulations here.

Top Rated Comments

nwcs Avatar
60 months ago
Good, that is a shady practice of those apps in any case. What might spur more action is if Apple could let us know if we have already downloaded such apps so that we can make an informed decision to continue using them while an update may or may not be provided.
Score: 18 Votes (Like | Disagree)
keysofanxiety Avatar
60 months ago
Fantastic news. Apple's view on privacy is getting more staunch as time goes on. Normally it's the other way around.
Score: 16 Votes (Like | Disagree)
Stella Avatar
60 months ago
Good.

But Apple should be consistent with applying its rules. They shouldn't have been there in the first place.

GDPR, while for EU citizens, also benefits non-EU citizens. Excellent.
Score: 8 Votes (Like | Disagree)
nnoble Avatar
60 months ago
Hopefully these initiatives by Apple will continue. As individuals we haven’t got a hope of avoiding app developers who aim to deceive.
Score: 7 Votes (Like | Disagree)
bluecoast Avatar
60 months ago
I had no idea that Apple even allowed apps to do this in the first place. I guess I was pretty naive and trusted them to do the right thing.

Since the Facebook controversy and looking into GDPR, here in Europe, I'm really shocked as to how much our data is unprotected and used for all sorts of reason, without our direct consent being given.

I hope that Apple really doubles down on privacy with iOS 12 and makes it its key feature. Here's hoping.
Score: 6 Votes (Like | Disagree)
Starlights Avatar
60 months ago
Why hasn’t Facebook been removed from the App Store then?
You as a user can choose to remove it from your phone. ( I did, from all devices)
Score: 3 Votes (Like | Disagree)

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