Google today outlined several new features coming to Google Maps at its Google I/O developer conference in Mountain View, California this morning. First and foremost, this summer, Google Maps will be updated with a new personalized "For You" section that offers up recommendations based on your interests.

The Maps app is gaining a dedicated "For You" tab that is designed to "tell you what you need to know about the neighborhoods you care about." It will feature new restaurants opening nearby, trending spots, and more, based on places you've rated and places you've visited.

googlemapsforyou
For You will be accompanied by a new "Match Score" that predicts which restaurants you're most likely to prefer based on your personal preferences, which is designed to help you to choose between multiple restaurant suggestions.

To facilitate making plans with others, Google Maps is gaining a feature that will let you long press on any restaurant or location to add it to a shortlist that can be shared with friends to get their input. Once shared, your friends can add additional suggestions to the list and vote on the place they'd most like to visit to find a group favorite.

googlemapsvotewfriends
Google also announced a new augmented reality feature that's coming to the Street View version of Maps for walking directions. When you're using Google Maps to find a location that you're walking to, you'll see an AR overlay with specific directions on which way to go and information on exactly what's around you, reimagining walking navigation.

googlemapsar
Google says it is augmented GPS with VPS, or a visual positioning system meant to estimate a person's precise position and orientation using visual landmarks.

Google did not say when the augmented reality Google Maps features will launch, nor which platform they'll be available on, so it is unclear when and if we will see the augmented reality features in the Google Maps app for iOS devices. Given that most Google Maps features roll out to both Android and iOS, it's reasonable to assume that AR maps will come to iPhones and iPads.

Along with improvements to Google Maps, Google also announced changes coming to Google Lens, available in Google Photos and Google Assistant apps. Google Lens is gaining smart text selection, which will allow it to recognize text in the real world and then translate it to text on a device, so you can essentially copy and paste real world text.

googlelenssmarttext
Real-time functionality is coming to Google Lens, allowing it to proactively gather information about everything the camera is seeing to overlay live results directly on top of real-world items. A new Style Match feature will let Google Lens scan images and then find related items. So, for example, you can scan a lamp and find items in the same style, or scan an outfit and find similar clothes.

googlelensstylematch
Google Lens is being integrated directly into the camera app on select Android smartphones like the Google Pixel and the new LG G7, which will give Android users quicker access to Google Lens functionality. All of these new features are rolling out over the course of the next few weeks.

Top Rated Comments

jkozlow3 Avatar
96 months ago
I’d be thrilled if they simply added speed limits to Google Maps while navigating like Waze does.
Score: 6 Votes (Like | Disagree)
avanpelt Avatar
96 months ago
All this driving around that Apple vehicles are doing had better lead to a compelling result. Their competition is definitely not sitting still.
Score: 5 Votes (Like | Disagree)
autrefois Avatar
96 months ago
The problem with Google as always is that many of their features are based on Google knowing more about me than I want them to...
Score: 3 Votes (Like | Disagree)
rrm74001 Avatar
96 months ago
I’d be thrilled if they simply added speed limits to Google Maps while navigating like Waze does.
That is one feature that Apple Maps actually has over Google Maps.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone eSIM Feature

Apple Hints at iPhone 17 Models Lacking SIM Card Slot in More Countries

Sunday August 31, 2025 8:52 am PDT by
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year. In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...