Skip to Content

Apple Expected to Report Best-Ever Second Quarter Today With Anticipated Clues About iPhone X Sales

aapl logo 2018Apple is set to report its earnings results for the second quarter of its 2018 fiscal year at 1:30 p.m. Pacific Time today.

The quarter began December 31, 2017 and ended March 31, 2018, according to Apple's fiscal year accounting calendar.

Apple provided the following guidance for the quarter back on February 1:

  • revenue between $60 billion and $62 billion

  • gross margin between 38 and 38.5 percent

  • operating expenses between $7.6 billion and $7.7 billion

  • other income/expense of $300 million

  • tax rate of approximately 15 percent

Apple's guidance suggests the company will report its best second quarter results ever, topping its previous record of $58 billion:

  • 2014: $45.6 billion

  • 2015: $58.0 billion

  • 2016: $50.6 billion

  • 2017: $52.9 billion

  • 2018: $60+ billion

Wall Street analysts forecast that Apple will report $60.9 billion revenue, meeting roughly the midpoint of its guidance, and earnings per share of $2.69, according to over 30 estimates averaged by Yahoo Finance.

MacRumors has compiled second quarter revenue and EPS estimates from a handful of Apple-focused analysts:

aapl q2 2018

Key Takeaways and What to Look For

  • Apple is expected to report iPhone unit sales of 51.9 million, a roughly two percent increase over 50.8 million in the year-ago quarter, according to average analyst estimates compiled by Bloomberg.

  • Apple doesn't break out iPhone sales on a model-by-model basis, but the iPhone's average selling price should reveal whether there's any truth to reports that iPhone X sales have slowed significantly. iPhone ASP was $796 last quarter, up from $695 a year earlier.

  • Of increasing importance is continued growth of Apple's services category, including the App Store, Apple Music, iCloud, iTunes, Apple Pay, and AppleCare. The average analyst estimate is around $8.3 billion, according to Gene Munster, up from $7.04 billion in the year-ago quarter.

  • With increasing competition from Huawei, Vivo, and Oppo, Apple's performance in Greater China will be a focus. Apple reported revenue of $10.4 billion in the region in the year-ago quarter.

  • Apple said it would provide an update on its capital return program during today's conference call, and many analysts expect significant increases, given the company's plans to repatriate an estimated $250+ billion in overseas cash under new tax laws in the United States.

  • Apple's third quarter guidance will set expectations for April-June, which has historically been the slowest period of the company's fiscal year. The average revenue estimate is currently $52.04 billion, according to Yahoo Finance, which would top $45.4 billion in the year-ago quarter.

Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results on a conference call at 2:00 p.m. Pacific Time today. MacRumors will loosely transcribe the one-hour call as it happens.

Tags: AAPL, Earnings

Popular Stories

iOS 27 Mock Quick

iOS 27 Will Reportedly Be Like Mac OS X Snow Leopard

Sunday March 15, 2026 9:42 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability. During WWDC 2008's State of the Union, Apple showed a slide that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and...
AirPods Max 2 Feature

Apple Announces AirPods Max 2 With H2 Chip and More

Monday March 16, 2026 6:12 am PDT by
Apple today unveiled AirPods Max 2, with key upgrades including the H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. The new AirPods Max have the same overall design as the previous generation, with most of the new features coming from the upgrade to the H2 chip:- Adaptive ...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...

Top Rated Comments

WWPD Avatar
103 months ago
I really hope Apple can pull through, I like to root for the underdogs.
Score: 15 Votes (Like | Disagree)
Rogifan Avatar
103 months ago
I’ve never seen another company that generates so much noise around earnings. Every quarter Wall Street is in a panic about Apple. And it’s always that the next quarter is going to be bad. So last earnings call Wall Street was panicked about the March quarter. Now they’re panicked about June. And two months from now they’ll be panicked about September. What other company (tech or not) continuously has Wall Street panicked the way Apple does. I can’t think of one.
Score: 7 Votes (Like | Disagree)
103 months ago
Hope everyone is ready to see Apple is doing quite well.
I’m neither ready nor unready. They aren’t giving me any of those billions. I also don’t own any of their stock. I’m just the idle curious up in the peanut gallery.
Score: 6 Votes (Like | Disagree)
103 months ago
What the actual SNAP?! Can I call Google that, too? It's not 1990 for Apple. It's not 2001 for Google. If anyone really see Apple as the little guy shoving elbows just to get a seat on the big bus is astonishing, seeing history unfold as it has.
You have to look at trajectory, not position.

Apple today is what Blackberry was in 2007. Amazing at what they did and the de facto standard among wide swaths of society.

But also camping on ten-year-old ideas with no significant game changers in the R&D pipeline.

If you were at Blackberry in 2008 you would be reveling in the greatest balance sheet in the company's history...and in dominating your market space!

What you would not realize and what Apple does not realize is that the old ideas can't carry you forever.

And in case you don't think that the comparison is fair, remember that Blackberry at it's peak was #1 in the smartphone market.

Apple is currently #2 and declining.

Scroll through this and tell me that Blackberry didn't just have a few revolutionary ideas from the 90's that they milked all through the 2000's for obscene profit:

https://www.engadget.com/2009/12/28/ten-years-of-blackberry/

Meanwhile, every world-changing paradigm at Apple was developed by Steve Jobs.

Since then, they have invented dongles and baubles and earphones and a speaker that no one bought. And a watch that didn't really take off.

So yes, it's 1990 again for Apple. They just don't know it yet.
Score: 4 Votes (Like | Disagree)
dumastudetto Avatar
103 months ago
I’ve got four words for you:
I.
Love.
This.
Company.
Score: 3 Votes (Like | Disagree)
103 months ago
I’ve got four words for you:
I.
Love.
This.
Company.
Developers, developers, developers!
Score: 3 Votes (Like | Disagree)