Facebook Prepares for Europe's General Data Protection Regulation With 'New Privacy Experiences'

by

Facebook this week shared a blog post explaining "new privacy experiences" that will be available on the social network, in compliance with the European Union's General Data Protection Regulation (GDPR), coming into effect on May 25. Facebook originally detailed part of its plan for GDPR-related privacy features back in January, and is now following through in the wake of the Cambridge Analytica scandal.

The rollout will begin in Europe this week, but the company described the update as being "for everyone on Facebook," and it'll begin expanding worldwide "on a slightly later schedule." In the new blog post, Facebook chief privacy officer Erin Egan explained that users will be asked to make choices about multiple aspects of the social network from now on, including ads, profile data, and face recognition.


As soon as GDPR was finalized, we realized it was an opportunity to invest even more heavily in privacy. We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook. We’ve brought together hundreds of employees across product, engineering, legal, policy, design and research teams. We’ve also sought input from people outside Facebook with different perspectives on privacy, including people who use our services, regulators and government officials, privacy experts, and designers.

Facebook will ask its users to review information about advertising based on partner data, such as websites and apps that use business tools like the Like button. They will be able to decide if they want Facebook to use data from partners to show them these type of ads or not.

For profile information, users that have opted into sharing political, religious, and relationship information will be asked whether to continue sharing this data, and if they want Facebook to use it. The update will make it easier to delete these personal tidbits from profiles as well.

Face recognition has been on Facebook in most parts of the world for about six years, allowing the service to detect when other profiles might be trying to use someone's profile image, among other features. Egan said that specifically in the EU and Canada, face recognition will return but be defaulted to an off state, and users will have the choice to turn it on. For everyone on Facebook, Egan explained that this feature is still "entirely optional" no matter where the user is located.

This week's blog post explained that these requests -- including an updated terms of service and data policy -- will have specific details relevant only to people in the EU, although "the substance" of the policy remains the same globally. As the update launches around the world, the company will "present the information in the ways that make the most sense for other regions."

Otherwise, Facebook users will also start to see new Settings and Privacy shortcuts around the world this week, allowing them to more easily check their data, delete it, or easily download and export it. The social network is also focusing on protecting teenagers with multiple GDPR compliant features that will be launching worldwide. These include limited advertising, disabling face recognition, defaulting audience options for posts to friends only, and more.

Top Rated Comments

(View all)
Avatar
32 months ago
lol, "privacy experiences". Oh Facebook :rolleyes:
Score: 7 Votes (Like | Disagree)
Avatar
32 months ago
Step 1: Turn on VPN, set to an IP in an EU-member country (sorry, UK).
Step 2: Go to facebook's privacy page(s).
Step 3: Delete, delete, delete, my personal info.
Score: 7 Votes (Like | Disagree)
Avatar
32 months ago
IMO FB is corrupt. The only reason they're back peddling now is cuz they (actually the users) got stung. If the mega breach didn't happen, it would still be business as usual. Corruption and deceit doesn't just disappear with a butt slap. It still exists in the company from the top down - and will manifest again in the future in another scandal.
— My Opinion —
Score: 4 Votes (Like | Disagree)
Avatar
32 months ago
I am going to start describing my daily activities as experiences. I am having a food experience. A sleep experience. LOL.
Score: 3 Votes (Like | Disagree)
Avatar
32 months ago

Some websites these days will not open if you install adblockers. A lot of websites now a days require you to not have any adblockers or content blockers to access their website.

Yes, I am aware of that, easiest way would be for all people to ignore such sites so they have no choice to review their policy.
Score: 3 Votes (Like | Disagree)
Avatar
32 months ago

So...I assume everyone who does not wish to have a Facebook account will still have any and all available data harvested at all times as they have no way to opt out? You know, for security purposes.

As of May 25 in the EU: no.

Everyone else: probably yes.
[doublepost=1524066784][/doublepost]

IMO FB is corrupt. The only reason they're back peddling now is cuz they (actually the users) got stung. If the mega breach didn't happen, it would still be business as usual. Corruption and deceit doesn't just disappear with a butt slap. It still exists in the company from the top down - and will manifest again in the future in another scandal.
— My Opinion —

They’re legally mandated to do these things in the EU starting May 25. Not really about backpedaling. More about the 4% of revenue fine they can get slapped with.

At the end of the day, everything is about money.
Score: 2 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...