facebookappFacebook this week has detailed how it plans to give its users "more control" of their privacy on the mobile and desktop versions of the social network. One of the major new additions is described as a "privacy center" that will provide simple tools to manage privacy and combine all core privacy settings into one easy-to-find interface.

In order to explain how to use these features to its users, the company today is rolling out educational videos in its News Feed centering upon topics like "how to control what information Facebook uses to show you, how to review and delete old posts, and even what it means to delete your account." This marks the first time that Facebook shared its privacy principles with its users, stating that the updates "reflect core principles" it has maintained on privacy over the years.

As pointed out by TechCrunch, Facebook's planned rollout of beefed up privacy features comes ahead of a May 25 deadline for compliance with the General Data Protection Regulation (GDPR) in the EU. The GDPR's goal is to give citizens back control over their personal data while "simplifying" the regulatory environment for business, essentially affecting "any entities processing the personal data of EU citizens."

[Facebook] will need to make users feel they trust its brand to protect their privacy and therefore make them feel happy to consent to the company processing their data (rather than asking it to delete it). So PR and carefully packaged info-messaging to users is going to be increasingly important for Facebook’s business, going forward.

While all Facebook users will gain access to the updates, beginning today users in Europe will get reminders pushed out to them to take part in the network's existing privacy check-up feature. In terms of the new privacy center, Facebook didn't offer any specifics as to when it will launch and if the controls offered to users will be the same in the United States as they are in Europe. Another part of Facebook's plan is to run data protection workshops for small and medium businesses -- again focused on a launch in Europe -- that will center upon the GDPR.

Earlier in January, Facebook CEO Mark Zuckerberg announced a major change coming to the News Feed, which aims to cut down on the content displayed from publishers and instead highlight more content from family and friends. The update was described as a way to have more "meaningful social interactions" on Facebook by reducing the amount of posts from businesses, brands, and media.

Top Rated Comments

Steve.P.JobsFan Avatar
49 months ago
Facebook? Caring about their users privacy? HA!
Score: 11 Votes (Like | Disagree)
EdT Avatar
49 months ago
Opted out of Facebook a while ago. Until/unless they do something about bots not going to look at it again.

Besides, younger people are using Marco Polo or Snap Chat, services that old people like me don’t use. When Grandma started posting on it Facebook became boring.
Score: 3 Votes (Like | Disagree)
Chuck Kostalnick Avatar
49 months ago
the new game Facebook will need to play is gaming trust
A Freudian slip there? I'm pretty sure it is supposed to read 'gaining' trust.
Score: 2 Votes (Like | Disagree)
iReality85 Avatar
49 months ago
“Privacy” on social media is just a ruse. There is none, and you’re being lied to for PR purposes, simple as that.

Big business can and do pay for “backdoor” access to look at your profile, activity, and content. For example, insurance agencies do it all the time. It’s standard practice to see if you, as the claim filer, are being truthful and honest. And if these businesses can do it legally, you can bet governments do it too, with every bit of your information served up on a silver platter.
Score: 2 Votes (Like | Disagree)
itsmilo Avatar
49 months ago
Wait until your next big election. You too will have thousands of bots spreading disinformation and because they aren’t real people they will have fake names and ages. If your country wants to reduce this they had better start now.
My country is already turned into little-China unfortunately. There’s a new rule that requires social media platforms to delete „offensive“ content within 24 hours however the definition of „offensive“ was never properly written down so they are deleting things to be on the save side. Sad really

Also analytics and tracking is required to be „opt-in“ in the EU by April or May I think
Score: 1 Votes (Like | Disagree)
SuperMatt Avatar
47 months ago
To anybody that has a Facebook account, I posit that you can improve your life measurably simply by deleting it.
Score: 1 Votes (Like | Disagree)

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