Sonos today announced the upcoming debut of new color options for the Sonos One speaker, launching in addition to the device's current colors of white and black. Created in collaboration with Danish design brand HAY, the Sonos One will be available in red, yellow, and green in September 2018.

Although not mentioned specifically, the announcement of the new speaker colors also includes an image with a light pink speaker, so there could be additional colors coming as well. The update is focused on new colors and does not appear to include any changes or overhauls to other features of the Sonos One, but the price will be increased to $229/£229/€259, from $199/£199/€229 (via The Verge).

sonos one new colors
Inspired by the Danish company's 2018 color palette, the HAY Sonos One Limited Edition Collection will provide customers with a bit more personalization options for Sonos's latest speaker, according to representatives from both companies.

“Our speakers aren’t designed to claim attention but to blend naturally into their surroundings,” says Sonos VP of Design Tad Toulis. Even with the addition of colors to the typically black-and-white Sonos product line, the new HAY Sonos One still manages to maintain that aesthetic subtlety.

“These speakers deserve to be treated like furniture: strong, independent objects that fit different needs and spaces,” says Hay. By leveraging HAY’s singular approach to color, this limited edition collection fully realizes the Sonos philosophy of sonic architecture and harmonizes both brands’ ability to create products that can transform a home.

Sonos announced and launched the Sonos One in October 2017, placing the speaker as an entrant in the ever-growing smart speaker market. In January, on the same day that pre-orders for Apple's HomePod went live, Sonos launched a bundle that included two Sonos One speakers together for $349/£349, saving customers $50 and directly matching HomePod's $350 price tag.

sonos one yellow
Sonos says that today's announcement is just the start of its collaboration with HAY, so users can likely expect more colorful Sonos devices down the line. The HAY Sonos One will debut this September on Sonos.com and in Sonos flagship stores in New York City, London, and Berlin, and at the HAY House in Copenhagen.

Tag: Sonos

Top Rated Comments

boshii Avatar
95 months ago
Five month lead time for new colors of speaker housings? And most of the colors are bland as heck? I look forward to seeing them excoriated as a dying brand.
Sonos has been here long before the HomePod and will be here long after it. Also, Macrumors is the last place anybody should be talking about another company’s lead time.
Score: 35 Votes (Like | Disagree)
sunapple Avatar
95 months ago
Sonos: we have four new colors!
Criticism (comments above): not innovative, not interesting

Apple: red iPhone!
Everyone: OMG

Also, I want a red HomePod.
Score: 15 Votes (Like | Disagree)
Sandstorm Avatar
95 months ago
Who wants a piss colored speaker? Lol
Your orange leader maybe? :)
Score: 8 Votes (Like | Disagree)
OriginalAppleGuy Avatar
95 months ago
The app isn't that bad. My wife can use it just fine. Which is a testament given her issues with using technology (one of the reasons she married me I fear). In fact, one of the cool features I've found with Sonos is if you stop playing one day and want to start up on the same thing you were listening to, just hit the play button on the speaker and BAM, starts back up immediately where you left off. Very cool!
Score: 7 Votes (Like | Disagree)
ShadowJade Avatar
95 months ago
The app isn't that bad. My wife can use it just fine. Which is a testament given her issues with using technology (one of the reasons she married me I fear). In fact, one of the cool features I've found with Sonos is if you stop playing one day and want to start up on the same thing you were listening to, just hit the play button on the speaker and BAM, starts back up immediately where you left off. Very cool!
Exactly! My wife, (keeps me around for the same reason), turns off our TV every night, starts her podcasts in the Sonos app and puts on a 20 minute sleep timer. If she can do that on her own...it is not too complicated. My 8 year old and 17 year old navigate the app every day. They play music from Apple Music, Pandora, Spotify, and XM. We have 10 Play:1s in the house and 2 playbars...it is ridiculously simple to group rooms or split them. In my eyes, anyone saying that the app is too difficult has spent 0 time trying to learn it. Hell, the podcast app on the iPhone is more difficult that this one.

To the guy saying it hasn't got a long history...9 years is an eternity in tech, and the market share grab will forever be in the hands of the first. Happily, Sonos does not feel like the first to market..the product is anything but 1/2 baked.
Score: 6 Votes (Like | Disagree)
Corrode Avatar
95 months ago
Sonos was founded in 2002. The first version of what would become the Play speaker series came out in 2009. They don't really have that long of a history.
They’ve been in the multi-room audio space for about 15 years longer than Apple (and counting).

*un-synced AirPlay from Mac doesn’t count
Score: 5 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...