Mac Shipments Remain Steady in Q1 2018 Amid Continuing Worldwide PC Decline

Amid a continuing decline in worldwide PC shipments, Apple's Mac sales have remained steady in the first quarter of 2018, according to new PC shipping estimates shared this afternoon by Gartner.

Apple shipped an estimated 4.26 million Macs during the first quarter of 2018, up from 4.2 million Macs in the year-ago quarter, marking 1.5 percent growth.

Apple's market share for the quarter comes in at 6.9 percent, up from 6.7 percent in Q1 2017. Apple was ranked as the number four PC vendor worldwide during the quarter, coming in after HP, Lenovo, and Dell, and ahead of Asus and Acer. Apple was ranked the number five vendor during the same quarter last year, but this year, it surpassed Asus.

gartner 1Q18 global

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units)

Most vendors saw shipments remain steady during the quarter. HP, the number one worldwide PC vendor, shipped 12.9 million PCs during the quarter for 20.8 percent market share, while Lenovo, a close competitor, shipped 12.4 million for 20 percent market share. Dell came in third with 9.9 million shipments and 16 percent market share, while Asus and Acer brought up the rear with 3.9 and 3.8 million shipments, respectively.

The overall worldwide PC market, however, declined 1.4 percent year over year. In total, there were an estimated 61.7 million PC shipments during the quarter, down from 62.6 million in the year-ago quarter and the 14th consecutive quarter of decline.

Apple saw less growth in the United States. During Q1 2018, Apple shipped an estimated 1.49 million Macs, a 0.5 percent increase from the 1.48 million Macs it shipped in the year-ago quarter. Apple was also ranked the number four PC vendor in the U.S., trailing behind Dell, HP, and Lenovo.

gartner 1Q18 us

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units)

Dell was the top U.S. PC vendor 3.44 million shipments, while HP shipped 3.35 million machines and Lenovo shipped 1.63 million. The overall PC market in the U.S. saw a 2.9 percent decline compared to Q1 2017.

gartner 1Q18 trend

Apple's Market Share Trend: 1Q06–1Q18 (Gartner)

IDC also released its own shipment estimates this afternoon, and as is often the case, IDC's shipping estimates are quite a bit different from Gartner's. IDC and Gartner's data often varies due to the different ways each firm makes its shipment calculations.

The IDC numbers suggest overall worldwide PC shipments remained flat, with 60.38 million PCs shipped during Q1 2018, down just slightly from 60.39 million in the year-ago quarter.

IDC says Apple was the number five worldwide PC vendor with just 4 million Macs shipped, a 4.8 percent decline from the 4.2 million shipped in the year-ago quarter. While Gartner ranks Apple above Acer, IDC does not.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated shipments of 4.217 million Macs in Q1 2017, while the actual number was 4.199 million.

It's been several months since Apple last refreshed the bulk of its Mac lineup, with the exception of the iMac Pro, so it's not surprising to see little growth in shipments. Apple is expected to introduce refreshed MacBook, MacBook Pro, and iMac models at some point this year, perhaps at the Worldwide Developers Conference in June.

Tags: Gartner, IDC

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is here, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...

Top Rated Comments

bladerunner2000 Avatar
100 months ago
Imagine the sales if they had a good computer to sell.... hoo boy!
Score: 25 Votes (Like | Disagree)
Pangalactic Avatar
100 months ago
Image the sales if they had a good computer to sell.... hoo boy!
Yeah, their performance for $2000 laptops is just ridiculous.

Written from a surface book 2 with a gtx1050, 16 gigs of DDR4 Ram and 15 hours of battery life.


Seriously wishing Apple would stop chasing stupid thinness and touchbar gimmicks and would actually make something that doesn't run 2012 components in 2018.
Score: 17 Votes (Like | Disagree)
Williesleg Avatar
100 months ago
Do those numbers include servers? Because I'll tell you, there are a lot of servers being sold this year. And Apple's share is zero. Such a shame.
Score: 12 Votes (Like | Disagree)
npmacuser5 Avatar
100 months ago
Imagine how good sales of MacOS systems would be if they did not try and push everyone to the iPad, including Education. ;)
Score: 9 Votes (Like | Disagree)
dirt_farmer Avatar
100 months ago
The server market is one I can understand Apple abandoning. Pricing is cut-throat, most things standardised and nobody cares particularly what they look like. Money is made from OS licensing but Apple typically doesn’t charge (much) for that.

Add to that hardly anyone would use OS X server except a few specialised or academic institutions maybe and with Apple’s help or special undisclosed deals required to sweeten the deal.

Home servers are a different thing but even they aren’t really advisable for most compared with online services these days. More trouble that they’re worth. The occasional tinkerer or dedicated privacy enthusiast isn’t enough to justify even a server Mac Mini configuration.

Servers have such specific and limited use. Set and forget is the aim.
LOL

More servers are sold than PC's by dollar value.

Have a friend who worked at Dell. Servers margins are 80 points.

Only reason Apple abandoned his market is they were terrible at it and selling almost nothing.

Same reason they don't out much effort into laptops and desktops anymore.

They know their wheelhouse is emoji phones and overpriced dongles.
Score: 7 Votes (Like | Disagree)
blacktape242 Avatar
100 months ago
that bottom graph is very telling in the Tim Cook era...
Score: 6 Votes (Like | Disagree)