Mac Shipments Remain Steady in Q1 2018 Amid Continuing Worldwide PC Decline

Amid a continuing decline in worldwide PC shipments, Apple's Mac sales have remained steady in the first quarter of 2018, according to new PC shipping estimates shared this afternoon by Gartner.

Apple shipped an estimated 4.26 million Macs during the first quarter of 2018, up from 4.2 million Macs in the year-ago quarter, marking 1.5 percent growth.

Apple's market share for the quarter comes in at 6.9 percent, up from 6.7 percent in Q1 2017. Apple was ranked as the number four PC vendor worldwide during the quarter, coming in after HP, Lenovo, and Dell, and ahead of Asus and Acer. Apple was ranked the number five vendor during the same quarter last year, but this year, it surpassed Asus.

gartner 1Q18 global

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units)

Most vendors saw shipments remain steady during the quarter. HP, the number one worldwide PC vendor, shipped 12.9 million PCs during the quarter for 20.8 percent market share, while Lenovo, a close competitor, shipped 12.4 million for 20 percent market share. Dell came in third with 9.9 million shipments and 16 percent market share, while Asus and Acer brought up the rear with 3.9 and 3.8 million shipments, respectively.

The overall worldwide PC market, however, declined 1.4 percent year over year. In total, there were an estimated 61.7 million PC shipments during the quarter, down from 62.6 million in the year-ago quarter and the 14th consecutive quarter of decline.

Apple saw less growth in the United States. During Q1 2018, Apple shipped an estimated 1.49 million Macs, a 0.5 percent increase from the 1.48 million Macs it shipped in the year-ago quarter. Apple was also ranked the number four PC vendor in the U.S., trailing behind Dell, HP, and Lenovo.

gartner 1Q18 us

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units)

Dell was the top U.S. PC vendor 3.44 million shipments, while HP shipped 3.35 million machines and Lenovo shipped 1.63 million. The overall PC market in the U.S. saw a 2.9 percent decline compared to Q1 2017.

gartner 1Q18 trend

Apple's Market Share Trend: 1Q06–1Q18 (Gartner)

IDC also released its own shipment estimates this afternoon, and as is often the case, IDC's shipping estimates are quite a bit different from Gartner's. IDC and Gartner's data often varies due to the different ways each firm makes its shipment calculations.

The IDC numbers suggest overall worldwide PC shipments remained flat, with 60.38 million PCs shipped during Q1 2018, down just slightly from 60.39 million in the year-ago quarter.

IDC says Apple was the number five worldwide PC vendor with just 4 million Macs shipped, a 4.8 percent decline from the 4.2 million shipped in the year-ago quarter. While Gartner ranks Apple above Acer, IDC does not.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated shipments of 4.217 million Macs in Q1 2017, while the actual number was 4.199 million.

It's been several months since Apple last refreshed the bulk of its Mac lineup, with the exception of the iMac Pro, so it's not surprising to see little growth in shipments. Apple is expected to introduce refreshed MacBook, MacBook Pro, and iMac models at some point this year, perhaps at the Worldwide Developers Conference in June.

Tags: Gartner, IDC

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

bladerunner2000 Avatar
99 months ago
Imagine the sales if they had a good computer to sell.... hoo boy!
Score: 25 Votes (Like | Disagree)
Pangalactic Avatar
99 months ago
Image the sales if they had a good computer to sell.... hoo boy!
Yeah, their performance for $2000 laptops is just ridiculous.

Written from a surface book 2 with a gtx1050, 16 gigs of DDR4 Ram and 15 hours of battery life.


Seriously wishing Apple would stop chasing stupid thinness and touchbar gimmicks and would actually make something that doesn't run 2012 components in 2018.
Score: 17 Votes (Like | Disagree)
Williesleg Avatar
99 months ago
Do those numbers include servers? Because I'll tell you, there are a lot of servers being sold this year. And Apple's share is zero. Such a shame.
Score: 12 Votes (Like | Disagree)
npmacuser5 Avatar
99 months ago
Imagine how good sales of MacOS systems would be if they did not try and push everyone to the iPad, including Education. ;)
Score: 9 Votes (Like | Disagree)
dirt_farmer Avatar
99 months ago
The server market is one I can understand Apple abandoning. Pricing is cut-throat, most things standardised and nobody cares particularly what they look like. Money is made from OS licensing but Apple typically doesn’t charge (much) for that.

Add to that hardly anyone would use OS X server except a few specialised or academic institutions maybe and with Apple’s help or special undisclosed deals required to sweeten the deal.

Home servers are a different thing but even they aren’t really advisable for most compared with online services these days. More trouble that they’re worth. The occasional tinkerer or dedicated privacy enthusiast isn’t enough to justify even a server Mac Mini configuration.

Servers have such specific and limited use. Set and forget is the aim.
LOL

More servers are sold than PC's by dollar value.

Have a friend who worked at Dell. Servers margins are 80 points.

Only reason Apple abandoned his market is they were terrible at it and selling almost nothing.

Same reason they don't out much effort into laptops and desktops anymore.

They know their wheelhouse is emoji phones and overpriced dongles.
Score: 7 Votes (Like | Disagree)
blacktape242 Avatar
99 months ago
that bottom graph is very telling in the Tim Cook era...
Score: 6 Votes (Like | Disagree)