Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Expected to Trial Production of 2018 iPhone Lineup Earlier to Avoid Last Year's Supply Bottleneck
The report, citing supply chain sources, claims Apple's fast-tracking of the trial production will help push ahead the delivery schedules for the 2018 iPhones, meaning it should have more plentiful supply available for pre-orders.
The sources cited add that sales of the iPhone 8, iPhone 8 Plus, and iPhone X have been "lower than expected," but they believe the earlier production will help Apple to "rekindle" its smartphone momentum. Apple's supply chain partners are said to be "generally more optimistic" about order prospects this year.
Leading up to the iPhone X launch, multiple reports claimed Apple was having issues with ramping up production of the device. KGI Securities analyst Ming-Chi Kuo pegged the TrueDepth camera system as the primary reason for the supply bottleneck, due to its complex 3D facial recognition technologies.
Kuo added that the yield issues began to stabilize by late October, but when pre-orders began on October 27, shipping estimates for the iPhone X quickly fell back to 5-6 weeks around the world. The estimates gradually improved over the following weeks, and the device was fully in stock by mid December.
Looking ahead, Apple is widely rumored to launch a so-called iPhone X2, iPhone X2 Plus, and a cheaper 6.1-inch model with Face ID, but with design tradeoffs like an LCD screen and no wireless charging. And if today's report proves accurate, getting your hands on one of the new models should be easier this fall.