Affirm Announces In-Store Financing Options With Virtual Card Integration in Apple Pay

Affirm is a financial startup that allows users to pay for expensive items from select retailers in monthly installment plans, after they are first approved for a loan on the company's website or in the app. Today the company announced that users will now be able to secure credit in seconds and then checkout in retail stores thanks to integration of the Affirm virtual card into Apple Pay.

To apply for Affirm financing, customers complete a "simple, five-field" application that provides them with a real-time credit decision (rates are between 10-30 percent APR based on personal credit). After approval, customers use the Affirm app to enter the amount they want to spend by selecting a payment plan on the item (3, 6, 12, 18, or 24 months), and Affirm loads up the cost of the full purchase onto the virtual card, paying the merchant for the item and taking on "all fraud risk for the purchase."


With the addition of Apple Pay, Affirm's virtual card can be used anywhere that Apple Pay is accepted.
“People’s shopping habits are evolving very quickly, beyond simply moving online-to-offline or offline-to-online when engaging with merchants,” said Rob Pfeifer, Chief Retail Officer at Affirm. “Consumers are on their phones, online, and in-store throughout a shopping experience. Affirm provides a solution for this omnichannel experience in the form of transparent and honest finance.”
For merchants, Affirm says it provides two options to support the service: integration with the Affirm InStore API with their own point-of-sale system, or support Affirm's expanded virtual card experience. The company explained that regardless of what method merchants choose, the customer's retail checkout process is "virtually identical" to Affirm online and in the iOS app.

Affirm founder and CEO Max Levchin told Bloomberg that the company hopes it will continue to expand and that more stores will "embrace" Affirm because of its ability to offer retailers "insights into customer purchasing habits."
Levchin hopes more stores will embrace Affirm’s approach by offering them insights into customer purchasing habits. With Affirm In-Store, retailers are able to track if someone applies for a loan in the shop but finishes the transaction elsewhere. This is designed to let the retailer better understand the impact of sales staff.

“I’m optimistic there will be a day when shoppers instinctively reach for their phone and the Affirm app, rather than their credit card,’’ Levchin said.
In its press release, Affirm detailed how Apple reseller Simply Mac switched from paper-based applications for loans on its private label credit card, to Affirm InStore's new process. Tiffany Polmateer, Simply Mac’s director of purchasing and operations, said that since supporting Affirm it has seen a 20 percent increase in average order values, 63 percent more customer financing applications, and 34 percent more approvals per store.

Affirm is available to download on the iOS App Store for free. [Direct Link]

Related Roundup: Apple Pay
Tag: Affirm


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5 weeks ago


(rates are between 10-30 percent APR based on personal credit).


10-30% APR, Wow.

10% I can understand but 30%.....:(
Rating: 4 Votes
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5 weeks ago

I disagree. I don't think anyone should be totally locked out of credit markets. People need a path to recovery after bad choices or bad luck.


Yes, but... there's a difference between "path to recovery" and "path to getting yourself into deeper trouble"... and a fine line between them.
Rating: 4 Votes
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5 weeks ago

If your credit is that bad you shouldn't be allowed to loan money in the first place if you ask me.


I disagree. I don't think anyone should be totally locked out of credit markets. People need a path to recovery after bad choices or bad luck.
Rating: 4 Votes
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5 weeks ago

10-30% APR, Wow.

10% I can understand but 30%.....:(


Sounds like the newest take on payday loans to me...
Rating: 2 Votes
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5 weeks ago

Yes, but... there's a difference between "path to recovery" and "path to getting yourself into deeper trouble"... and a fine line between them.

Yeah, and people can make their own mistakes and find that line for themselves. Maybe not on this forum for expensive Apple products, but there are a LOT of people in economic trouble in America. Treat them with compassion and understanding, because a lot of them are one bad bill away from bankruptcy. That's unfortunately why this kind of lending market exists in the first place.
Rating: 1 Votes
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5 weeks ago
Not quite as sketch as Rent-a-Center type model but still. I suppose some people have really terrible credit and a secured loan with 30% APR is all they can manage.
Rating: 1 Votes
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5 weeks ago

10-30% APR, Wow.

10% I can understand but 30%.....:(

You should check out Discover’s upper limit for their APRs. Easily push 30%..
Rating: 1 Votes
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