Affirm Announces In-Store Financing Options With Virtual Card Integration in Apple Pay

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Affirm is a financial startup that allows users to pay for expensive items from select retailers in monthly installment plans, after they are first approved for a loan on the company's website or in the app. Today the company announced that users will now be able to secure credit in seconds and then checkout in retail stores thanks to integration of the Affirm virtual card into Apple Pay.

To apply for Affirm financing, customers complete a "simple, five-field" application that provides them with a real-time credit decision (rates are between 10-30 percent APR based on personal credit). After approval, customers use the Affirm app to enter the amount they want to spend by selecting a payment plan on the item (3, 6, 12, 18, or 24 months), and Affirm loads up the cost of the full purchase onto the virtual card, paying the merchant for the item and taking on "all fraud risk for the purchase."


With the addition of Apple Pay, Affirm's virtual card can be used anywhere that Apple Pay is accepted.

“People’s shopping habits are evolving very quickly, beyond simply moving online-to-offline or offline-to-online when engaging with merchants,” said Rob Pfeifer, Chief Retail Officer at Affirm. “Consumers are on their phones, online, and in-store throughout a shopping experience. Affirm provides a solution for this omnichannel experience in the form of transparent and honest finance.”

For merchants, Affirm says it provides two options to support the service: integration with the Affirm InStore API with their own point-of-sale system, or support Affirm's expanded virtual card experience. The company explained that regardless of what method merchants choose, the customer's retail checkout process is "virtually identical" to Affirm online and in the iOS app.

Affirm founder and CEO Max Levchin told Bloomberg that the company hopes it will continue to expand and that more stores will "embrace" Affirm because of its ability to offer retailers "insights into customer purchasing habits."

Levchin hopes more stores will embrace Affirm’s approach by offering them insights into customer purchasing habits. With Affirm In-Store, retailers are able to track if someone applies for a loan in the shop but finishes the transaction elsewhere. This is designed to let the retailer better understand the impact of sales staff.

“I’m optimistic there will be a day when shoppers instinctively reach for their phone and the Affirm app, rather than their credit card,’’ Levchin said.

In its press release, Affirm detailed how Apple reseller Simply Mac switched from paper-based applications for loans on its private label credit card, to Affirm InStore's new process. Tiffany Polmateer, Simply Mac’s director of purchasing and operations, said that since supporting Affirm it has seen a 20 percent increase in average order values, 63 percent more customer financing applications, and 34 percent more approvals per store.

Affirm is available to download on the iOS App Store for free. [Direct Link]

Related Roundup: Apple Pay
Tag: Affirm

Top Rated Comments

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Avatar
31 months ago

If your credit is that bad you shouldn't be allowed to loan money in the first place if you ask me.

I disagree. I don't think anyone should be totally locked out of credit markets. People need a path to recovery after bad choices or bad luck.
Score: 4 Votes (Like | Disagree)
Avatar
31 months ago

I disagree. I don't think anyone should be totally locked out of credit markets. People need a path to recovery after bad choices or bad luck.

Yes, but... there's a difference between "path to recovery" and "path to getting yourself into deeper trouble"... and a fine line between them.
Score: 4 Votes (Like | Disagree)
Avatar
31 months ago


(rates are between 10-30 percent APR based on personal credit).

10-30% APR, Wow.

10% I can understand but 30%.....:(
Score: 4 Votes (Like | Disagree)
Avatar
31 months ago

10-30% APR, Wow.

10% I can understand but 30%.....:(

Sounds like the newest take on payday loans to me...
Score: 2 Votes (Like | Disagree)
Avatar
27 months ago
I know this thread is old, but Affirm actually isn’t terrible. I’d say that it’s better than credit cards, in a way. You don’t get forever to pay stuff back and if you pay it back early, your interest payments are credited back for the faster repayment period.

Which is better than a payday loan. Those are horrible.

I think it’s attractive to younger people because they don’t want to run up debt on credit cards, but sometimes want to buy something (for whatever reason) that they can afford in several installments, but not all at once.

I tried it out on something I paid off after it I received it and made sure I was happy with it (a custom piece of jewelry) and it was really affordable. Affirm and credit card were the only options and I had never used the artist before.
Score: 1 Votes (Like | Disagree)
Avatar
31 months ago

10-30% APR, Wow.

10% I can understand but 30%.....:(

You should check out Discover’s upper limit for their APRs. Easily push 30%..
Score: 1 Votes (Like | Disagree)

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