Apple Watch Outsold All Competing Smartwatches Combined Last Year

apple watch hermes 3Apple Watch continues to be the world's most popular smartwatch by a significant margin, according to analysts.

IDC estimates Apple Watch shipments totaled eight million units worldwide last quarter, which also makes it the best selling wearable device during that period.

The research firm says one in every five wearables shipped last quarter was an Apple Watch, on the strength of new Series 3 models launched in September.

By comparison, Fitbit reported sales of 5.4 million wearables last quarter, while Xiaomi shipped 4.9 million units over that time, according to IDC. An estimated 41 percent of smartwatch shipments came from smaller vendors grouped into an Others category.

idc wearables 4q17
The wearables market includes several inexpensive fitness trackers from the likes of Fitbit and Xiaomi, while the Apple Watch starts at $249 for Series 1 models, so it's really an apples to oranges comparison.

For that reason, MacRumors also reached out to IDC for data specific to smartwatches, which it defines as wearables that can run third-party apps natively.

The data shows that Apple Watch accounted for an estimated 61 percent of worldwide smartwatch shipments last quarter, with no single competitor coming anywhere close. Samsung's market share was just 8.4 percent, according to IDC, despite the quarter encompassing the lucrative holiday shopping season.

idc smartwatches 4q17 big
For perspective, the estimated 17.7 million Apple Watches shipped in 2017 was more than all competing smartwatches combined last year. Samsung, Garmin, Fossil, Chinese kids smartwatch maker Continental Wireless, and other vendors shipped an estimated 15.6 million smartwatches cumulatively last year.

"Consumer preferences have shifted to more sophisticated devices and towards well recognized brands," like the Apple Watch, said Jitesh Ubrani, senior research analyst at IDC. "It's due to this that the wearables market has seen healthy double-digit growth in average selling prices since 2016."

Apple doesn't break out Apple Watch sales like it does with iPhones, iPads, and Macs. Instead, it groups the wearable under its "Other Products" category, alongside Apple TVs, AirPods, Beats, iPods, accessories, and soon HomePods.

On an earnings call last month, Apple CEO Tim Cook said the Apple Watch had its best quarter ever during the fourth quarter of 2017, with over 50 percent growth in revenue and units sold for the fourth quarter in a row, and strong double-digit growth in every geographic segment that Apple tracks.

Cook added that sales of Apple Watch Series 3 models were also more than twice as high as Series 2 models in the year-ago quarter.

Apple analysts, who closely examine Apple's earnings reports and other clues to estimate Apple Watch sales, have similar totals as IDC. Ben Bajarin of Creative Strategies estimates Apple Watch shipments totaled 17.4 million last year, while Horace Dediu of Asymco comes in at 17.7 million.

Apple Watch shipments outpaced all Swiss watch brands combined for the first time last quarter, according to IDC's Francisco Jeronimo.‏ In other words, Apple is now the biggest watchmaker in the world.

Related Roundup: Apple Watch Series 6
Tag: IDC
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

dannyyankou Avatar
39 months ago
It's just a gimmick they said, it'll never take off they said
Score: 33 Votes (Like | Disagree)
Relentless Power Avatar
39 months ago
It's just a gimmick they said, it'll never take off they said
Others said the same about the Airpods being a gimmick to, and look at the success of both of these products. The Apple Watch can only get better from here with health related advancements like glucose monitoring. This is just the start of what is to come for the Apple Watch future. It does so many things well already, but the health aspect of Apple Watch is a staple.
Score: 23 Votes (Like | Disagree)
plexdk Avatar
39 months ago
It's just a gimmick they said, it'll never take off they said
Yep.. that’s how it has been since the first iPod Announcement :p
Score: 15 Votes (Like | Disagree)
nfl46 Avatar
39 months ago
Apple has no competition when it comes to smartwatches and tablets.
Score: 11 Votes (Like | Disagree)
Relentless Power Avatar
39 months ago
Not true. As an outdoors enthusiast, the Garmin Fenix watches are much better.
Can you elaborate why the Fenix is better? You telling another forum member “Not true” doesn’t explain your reasoning.
Score: 10 Votes (Like | Disagree)
kironin Avatar
39 months ago
still find them very ugly
Score: 8 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...