Highlights of Apple's 2018 Shareholders Meeting - MacRumors
Skip to Content

Highlights of Apple's 2018 Shareholders Meeting

Apple's annual shareholders meeting took place at the Steve Jobs Theater at Apple Park this morning, with shareholders gathering to vote on proposals and ask questions of Apple executives.

Apple does not live stream its shareholders meetings, but several members of the press, such as CNET's Shara Tibken and Business Insider's Kif Leswing, were at the event and shared details on what was covered on Twitter.

appleparkcampus

Image via Shara Tibken

Much of the meeting was spent discussing shareholder proposals, several of which were routine proposals direct from Apple for re-electing the board of directors, compensating executives, appointing Ernst & Young LLP as Apple's public accounting firm, and approving the non-employee Director Stock Plan. All of these passed with more than 95% approval.

Two proposals from shareholders, one that asked Apple to implement more relaxed rules for letting shareholders nominate directors to the board and another asking Apple to form a human rights commission were defeated. 32 percent of shareholders voted in favor of the first, while just 5.6 percent voted in favor of the second.

During a Q&A session, and during the proposal discussion portion of the shareholders meeting, Apple CEO Tim Cook made a few interesting comments worth highlighting, though much of what was said was a repeat of comments made during Apple's Q1 2018 earnings call earlier this month.

- iPhone X customer satisfaction is at 99%.

- Apple's wearables business, which includes AirPods, Beats, and Apple Watch, is "approaching" the size of a Fortune 300 company. Earlier this month, Cook said it was the size of a Fortune 400 company.

- Apple acquired 19 companies in 2017 (10 of those are known, nine unknown).

- Across all products, Apple holds almost a quarter of a billion subscriptions.

- On the topic of Telegram being briefly removed from the App Store earlier this month for illicit content, Cook said Apple has "always curated [Apple's] properties." Apple keeps pornography, terrorism, and other questionable content out of the App Store. "I think people are coming around to that actually being a good thing," said Cook.

- Apple has internal candidates ready to succeed Tim Cook, which is a topic that comes up at every shareholders meeting.

- Cook said mobile payments have "taken off slower than I personally would have thought." Adoption is speeding up though in key countries like China and Russia. Cook also said he hopes he'll still be alive "to see the elimination of money."

- On a question about special dividends, Cook said he's "not a fan," but Apple is committed to increasing dividends each year. Apple will provide more info on its capital return program in April.

- On the topic of retail stores, Cook said Apple doesn't believe physical stores will go away. "We believe that interaction with people still beats anything," he said.

- Apple won't open its main ring-shaped building at Apple Park for tours because "we have so much confidential stuff around." "Keeping stuff confidential is the bane of my existence now," said Cook.

Shareholders also asked a few frivolous questions, which ate into the Q&A time and limited what we heard from Apple executives. One asked about Apple's work in oral health, a topic Cook said Apple isn't focusing on, while another asked when Apple will introduce a waterproof iPhone (iPhones have been water resistant since the iPhone 7).

There was a question on Blockchain, which Cook avoided, and one investor, still using iOS 9, abstained from voting on board re-election because of Apple's "bad" software updates that have removed features. "I'm not gonna sell my stock or buy the competitor's stuff because it's even worse," he said.

Apple holds its shareholders meetings on an annual basis, with the next one scheduled to take place in early 2019. This year's meeting had limited attendance due to the size limitations of the Apple Park theater, but shareholders not able to attend were able to vote on proposals by proxy ahead of the meeting.

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Pinched iPad Mini

Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea

Thursday October 29, 2026 11:52 am PDT by
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea. The new iPad mini shown with pinched fingers on Apple's website in the U.S. On its South Korean website, Apple simply shows an image of the iPad mini on its own. The new iPad mini shown without pinched fingers on Apple's website in South Korea ...

Top Rated Comments

114 months ago
and one investor, still using iOS 9, abstained from voting on board re-election because of Apple's "bad" software updates ('https://twitter.com/sharatibken/status/963460849024184320') that have removed features.
Which one of you guys was that?
Score: 52 Votes (Like | Disagree)
114 months ago
Hope some of those 9 unknown company acquisitions include artificial intelligence.
I hope some of those 9 unknown company acquisitions include real intelligence...
Score: 43 Votes (Like | Disagree)
rizzo41999 Avatar
114 months ago
Respect to the guy still on iOS 9.
Score: 26 Votes (Like | Disagree)
114 months ago
Could be a good choice. I'd like to see Craig take the helm.
I like Federighi, and he has very open personality and the most humor on stage (Not to mention he is highly intelligent). But I don’t see him being the future CEO of Apple, Not that he isn’t capable, it just does seem to be fitting for him in my opinion. But he does have stellar hair.
Score: 19 Votes (Like | Disagree)
114 months ago
With Tim, Apple is doomed. More bugs and bad decisons coming.
Apple needs a CEO, not a political activist.
Score: 13 Votes (Like | Disagree)
busyscott Avatar
114 months ago
Cook admitting "payments taking off slower than we thought" reminds me a lot of how they responded to the trash can Mac Pro not being what pro's wanted. A day late and a dollar short. I just don't believe they've added enough value to using my credit card via a phone vs using my actual credit card. Either everything in my wallet has to go digital (I'm looking at you drivers license!) or the digital cards have to add more value than physical ones (rewards programs?)...it's pretty much that simple to me.
Score: 12 Votes (Like | Disagree)
Latest Stories
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
2 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
4 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
4 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
8 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
1 day ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
1 day ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
1 day ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
1 day ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
1 day ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago