Apple's 500th Store and First in Korea Opening January 27 Ahead of 2018 Winter Olympics

Apple today announced that its first retail store in South Korea opens on Saturday, January 27, at 10:00 a.m. local time, just a few weeks prior to the 2018 Winter Olympics opening ceremony in Pyeongchang on Friday, February 9.

apple garosugil
The store is located in the upscale Garosugil shopping area in the Gangnam District of Seoul, the capital of South Korea. The location will be open seven days per week and, like other Apple retail stores, it will host Today at Apple sessions and have a Genius Bar for device repairs and troubleshooting.

By the looks of it, this should be Apple's 500th retail store around the world. That total includes the Apple Park Visitor Center and Infinite Loop locations, which both sell Apple products alongside promotional merchandise, and it also factors in the rare permanent closure of Apple's Simi Valley store last year.

It's possible that Apple could announce at least one other new store opening between now and late January, such as its nearly ready Vienna, Austria location, in which case the Korean store would obviously not be exactly 500th. We've reached out to Apple for an official store count and we'll update if we hear back.

Apple is promoting its Garosugil store with a colorful, animated greeting in both English and Korean on its website, with a matching mural along the storefront that now reveals the January 27 opening date to those passing by.


Apple confirmed plans to open its first store in South Korea just over a year ago, and both construction and hiring have been underway since. The store was originally reported to open December 30, but the location evidently wasn't quite ready in time, and it'll now officially open in less than two weeks.

Apple's first two stores opened in May 2001 at shopping malls in Tysons Corner, Virginia and Glendale, California. By our count, Apple now has 272 retail stores in the United States, while this Garosugil location will be its 228th retail store elsewhere, pushing it to the 500 mark in less than 17 years.

Apple remains in the process of renovating dozens of those stores with a fresher aesthetic. Many of the locations have expanded by adding a floor or taking over adjacent storefronts, while some stores have relocated entirely.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

Asarien Avatar
95 months ago
That's a dope graphic.
[doublepost=1516136042][/doublepost]
About damn time.
You could partially blame Samsung and other Korean manufactures for that. They've been in cahoots with the government over keeping Apple at bay for as long as possible.
Score: 7 Votes (Like | Disagree)
deanthedev Avatar
95 months ago
Good timing with the Winter Olympics coming up.
Score: 6 Votes (Like | Disagree)
LoveToMacRumors Avatar
95 months ago
Store is going to be busy busy
Score: 5 Votes (Like | Disagree)
jav6454 Avatar
95 months ago
Flagship store it is.
Score: 3 Votes (Like | Disagree)
wikiverse Avatar
95 months ago

You could partially blame Samsung and other Korean manufactures for that. They've been in cahoots with the government over keeping Apple at bay for as long as possible.
No. You can't. Frisbee stores (which look exactly like Apple stores even down to the tables and uniforms) have been operating in all the major shopping malls and districts in Seoul for years.

Apple had very little penetration into the Korean market because LG and Samsung offer better deals and packages specific to Koreans.

For example, LG is a mobile carrier in Korea with the LGU+ network, and Apple's phones do not work on that network at all. Samsung built Bixby specifically for Koreans in their own language. S-Pay was built to work with existing payment terminals in Korea (most of which don't use NFC, but still Magnetic Strip) and their phones have tighter integration with apps from Naver and Daum/Kakao - which is essential for things like Maps.

Apple have had a presence in Korea since the iPhone 3G was released with Frisbee. They just weren't that popular and a lot of Korean apps didn't bother to make iPhone versions.

Only now does Apple have enough market penetration in Korea to open one store in an an affluent area of Seoul.
Score: 3 Votes (Like | Disagree)
wesley96 Avatar
95 months ago
What is that Hangul logo saying?
“Nice to meet you” (반가워요, ban-gawoyo)

Edit: To elaborate a bit, the way it's written, "바ㄴ가워요", is technically a bit broken as it should be "반" instead of "바ㄴ" for the first letter, but I think it's just a bit of typographical liberty at play. I would have expected "반갑습니다" (ban-gapseumnida), which is a more formal way of saying it. The one used by Apple is has a more informal, friendly tone. I'm not sure why Apple is trying to be so friendly all of a sudden after sort-of neglecting the customers for so long, but oh well.
Score: 2 Votes (Like | Disagree)