Tile today announced a few new partnerships with companies that will integrate its Bluetooth item-tracking technology into consumer products, including Bose's existing line of SoundSport Wireless and QuietControl 30 headphones. In addition to Bose, partnerships for the new "Tile Platform" also include Samsonite luggage, Boosted Boards, and Propeller Health's inhalers.
The Bose partnership will begin in late spring 2018, when the SoundSport Wireless and QuietControl 30 will be sold with Tile's technology embedded inside. Users who already own these devices will be able to add Tile support through a firmware update so purchasing an entirely new pair of headphones won't be required (via TechCrunch).
“With the Tile Platform, we’re extending the finding power of Tile and its global community to leading brands spanning audio, travel, transportation and even digital health management,” said Mike Farley, CEO and Co-Founder of Tile. “Whether it’s a pair of wireless headphones, a suitcase filled with precious memories, or a life-saving connected inhaler, we want to make sure consumers can find their items no matter where they are, whether under the couch or halfway around the world.”
The headphone tracking feature will work just like Tile's previous Bluetooth trackers, so if you ever misplace the small wireless headphones you can "ring" them if they're nearby through Tile's iOS app. If they become truly lost, Tile's community of trackers will anonymously crowdsource location data of other Tile users to pinpoint the location of the last time the headphones were seen, and show the location on a map within the app. The update brings Bose's headphones in line with the similar "Find my AirPods" feature by Apple.
The same idea will go for Samsonite's luggage, Propeller Health's connected inhalers, Boosted Boards, and Hershel's wallets, all of which confirmed Tile integration this week. Tile also announced an expansion to its technology ecosystem with access point partnerships that "increases the likelihood of finding lost items while reducing the time required to do so." Partners include Comcast, Ruckus Networks, and San Jose International Airport.
Besides Bose, Samsonite will be the other launch partner to integrate with Tile beginning this spring, and others will launch later in the year.