The cable is priced at $39, which is more expensive than a similar Belkin Thunderbolt 3 cable also available from the Apple website for $29.95.
Apple's Thunderbolt 3 cable offers TB3 data transfer speeds up to 40Gb/s and USB 3.1 Gen 2 data transfer speeds of up to 10 Gb/s, along with DisplayPort video output (HBR3) and charging up to 100W.
Aside from a Thunderbolt logo located at either end of the cable, there is no branding. It is, however, designed in the same style as Apple's traditional USB-C and Lightning cables.
The Thunderbolt 3 cable is compatible with all USB-C Thunderbolt 3 Macs, including the latest iMac Pro, iMac, and MacBook Pro models.