Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview

Apple design chief Jony Ive recently sat down for an interview with Smithsonian Magazine, where he once again discussed his work on Apple's newest campus, Apple Park, and the latest flagship iPhone, the iPhone X.

As he mentioned in a prior interview, Ive is excited about the design space at Apple Park because it will allow the entire design team to work together. Industrial designers, font experts, motion graphics experts, and computer interface designers will be able to come together to interact in new ways and share ideas.

jonyiveinterview
The design space will also feature several milling machines to create prototypes, which Ive believes are an integral part of the design process.

"I think you only really understand a material--its properties and attributes and, importantly, the opportunity the material allows--if you actually work it yourself," Ive says. "And the most remarkable point in the whole process is when you make the first model. We might like it, we might not, but the first model you make, everything changes."

On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple "aspired to for years." In comparison, Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus.

The rest of the interview, which also includes anecdotes on Ive's childhood and the Apple Watch, can be read over on the Smithsonian website.

Along with his interview in Smithsonian Magazine, Ive today spoke about the future of design at the Hirshorn Museum in Washington, DC. The one-hour speaking engagement took place at 3:00 p.m. local time and appears to have covered many of the same topics that Ive spoke about in the interview.

Ive is also a 2017 honoree of the Smithsonian's American Ingenuity Awards, designed to honor revolutionary breakthroughs in the arts and sciences, education, and social progress.

Top Rated Comments

Zaft Avatar
81 months ago
Jony does know that Apple sells the 8 Plus which has the same design at the 7 Plus...
Score: 32 Votes (Like | Disagree)
kazmac Avatar
81 months ago
Of course he's going to praise the X and now be critical of the older designs: funny how the older designs did not bother him or other Apple brass for the past few years. Money, baby.
Score: 18 Votes (Like | Disagree)
Mr. Mad Vibes Avatar
81 months ago
Ivy, your disconnected mate. Notch says hello
Score: 16 Votes (Like | Disagree)
WannaGoMac Avatar
81 months ago
Of course he's going to praise the X and now be critical of the older designs: funny how the older designs did not bother him or other Apple brass for the past few years. Money, baby.
I disagree. You really think money drives these folks anymore? They all have hundreds of millions of dollars, they wouldnt work anymore if they were in it just for the money. Successful people usually work because they are passionate about what they do and not just for money.
Score: 13 Votes (Like | Disagree)
_Refurbished_ Avatar
81 months ago


This guy is a legend, but I feel his best work is behind him. He's caught up in his own BS.
Score: 13 Votes (Like | Disagree)
-BigMac- Avatar
81 months ago
('https://www.macrumors.com/2017/11/29/jony-ive-apple-park-iphone-x/')

On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple "aspired to for years." In comparison, Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus.

Article Link: Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview ('https://www.macrumors.com/2017/11/29/jony-ive-apple-park-iphone-x/')
SO..

“The iPhone 8 Plus to Ive seems rather a disconnected component housed in an enclosure.”

Because the 8 and 7 are same fundamental design.

He just threw so much shade at a current product that his team designed haha wow.
Score: 11 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
New Macs iPads iOS 17 4

New Macs and iPads Coming Soon: What to Expect

Saturday February 17, 2024 3:00 am PST by
Following the launch of Apple's Vision Pro headset, attention has shifted towards what is next on the company's agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect...
Apple Watch Series 9

5 Major New Features Rumored for This Year's Apple Watch

Sunday February 18, 2024 3:00 am PST by
Thinking about upgrading your Apple Watch or buying one for the first time? If your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until later this year when Apple unveils its next-generation version. Here's why. There are already several rumors from reputable sources that suggest 2024 could be a...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....