Strong Demand for MacBook Pro Increases Apple's Notebook Market Share in Last Quarter

Apple continued to see strong worldwide sales across its MacBook line-up in the third quarter of 2017, according to new market research conducted by TrendForce. Apple's laptop sales once again exceeded ASUS to rank fourth in global notebook shipments, which overall saw a "remarkable" quarterly increase of 6.8 percent and a year-on-year increase of 0.9 percent, reaching 42.69 million units.

12 inch macbook macbook pro duo

Apple continued the strong shipments of 12-inch products in the second quarter, and focused on the new models of MacBook Pro in the third quarter, recording the third quarter shipments of 4.43 million units and an increase of 11.3%. It exceeded ASUS to rank the fourth in this third quarter.

HP recorded a new high in its quarterly shipments, which increased by 17.6 percent, reaching a single-season shipment of 11 million units for the first time. HP is expected to achieve the annual goal of 40 million units, which will secure its first place in 2017 global notebook shipments ranking.

Lenovo recovered somewhat from a poor first half of the year, recording 8.58 million units for third quarter shipments and a 6.5 percent quarterly growth. In the fourth quarter, it is estimated to have another 1 to 3 percent growth.

Dell shipped 665 million units in the third quarter with a quarter-on-quarter increase of 1.4 percent, maintaining its third place in the rankings. ASUS and Acer ranked fifth and sixth, shipping 3.82 million and 3.31 million units respectively.

macbook sales q3 2017
During a recent earnings call, CEO Tim Cook revealed that Apple's Mac division set a new all-time revenue record of $25.8 billion for fiscal 2017. Apple sold 5.4 million Macs during the September quarter, up 10 percent over last year, and gained significant market share as the global market contracted by one percent, according to IDC's latest estimate. The performance was reportedly fueled by big demand for the MacBook Pro, said Cook, and Mac revenue grew 25 percent to a new September quarter record.

"We had outstanding results all around the world in each of our geographic segments, growing Mac revenue by 20 percent or more," said Cook. "We were also very happy with the success of Mac in the education market, where customer purchases grew double digits year over year."

Related Roundup: MacBook Pro 14 & 16"
Related Forum: MacBook Pro

Top Rated Comments

BB8 Avatar
82 months ago
Meh. 2016-2017 models are still a disappointment to me. I want to see a better keyboard and lower prices.
Score: 44 Votes (Like | Disagree)
Stella Avatar
82 months ago
Pretty bad for consumers, given the eye watering poor value for money due to their insanely high price.

Get ready for the Touch Bar complaint posts! It's pretty impressive for Apple.
Return the function bar, with a physical escape key and put the touchbar above that.

The touch bar is pretty awful with its lack of tactile feedback.


I hope that Apple update that 2015 15" MacBook Pro that they are still selling at a premium price despite having almost ancient CPU / GPU inside.
Score: 30 Votes (Like | Disagree)
cBraunDesign Avatar
82 months ago
I'm glad to hear the Mac is healthy, hopefully Apple continues to invest in this core part of their business. It is a shame however, for those of us hoping we'd see a few ports return to our Macs. Heck, even Magsafe would be such a welcome return. I'll use my 2015 MBP for as long as I can.
Score: 24 Votes (Like | Disagree)
Seuck Avatar
82 months ago
That's a bad news in reality, because this would confirm the criminal plan to rise prices without giving reasonable choices to customers.
Just to name a few examples:
- powerful machines with cheaper display for developers
- more ports
- gaming machines
- cheaper and bigger storage options
- picking size without compromises...

Hopefully those percentages are inflated by enterprises buying Macs to save on maintenance and licences, and non touchbar machines.
Score: 19 Votes (Like | Disagree)
OllyW Avatar
82 months ago
Thankfully Apple is not run by some geniuses around here.
Most people are commenting as consumers and put their own wishes and needs before Apple's profits.
Score: 17 Votes (Like | Disagree)
imac ios x Avatar
82 months ago
Cause of the price after my 2009 macbook pro died, I went to a cheap 1100 euro Lenovo, it drove me so mad over the course of 3 months I sold it and bought back a 13 inch macbook pro, with far lesser specs, yet it just feels great. And I couldnt live without final cut pro, and the mac terminal and ofc serveral other apple exclusive programs.

Im also pretty sure if it wasnt for the price, they would have a very very high market share, much higher then now. Price is still a big point for the majority of ppl to not go to mac.
Score: 15 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

When Will Apple Release iOS 17.4 for iPhones?

Friday February 23, 2024 11:56 am PST by
Apple has been beta testing iOS 17.4 for nearly a month now. Below, we explain when the update is likely to be released to all users. In its press release announcing major App Store changes in the EU, which were implemented in response to new regulations under the EU's Digital Markets Act, Apple confirmed that iOS 17.4 will be released at some point in March:Developers can learn about these...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...