During Disney's latest quarterly earnings call, company chairman and CEO Bob Iger mentioned that its upcoming, exclusive streaming service will have a monthly subscription cost at an amount that's "substantially below" the price of rival Netflix (via Seeking Alpha). Disney has been dropping tidbits about its upcoming 2019 streaming service over the past few weeks, but had not yet hinted at how much the service will cost subscribers.

Iger still hasn't provided the specific price point viewers can expect to pay to watch Walt Disney Animation Studios, Pixar, Marvel, and Star Wars films and TV shows on the unnamed service, but we now at least know Disney intends to undercut Netflix on pricing. Currently, Netflix's $9.99/month standard tier (with streaming on two screens at once) is set to begin increasing to $10.99/month for subscribers this fall and winter.

netflixdisney

A few Disney films currently on Netflix

Of course, Netflix also has the basic $7.99/month plan (SD and only streaming on one screen at a time), so it's unclear which price point Iger may have been referring to. Iger did mention, however, that the Disney streaming service price will be reflective of the "fact that it will have substantially less volume" than Netflix when it launches. Disney sees this low price as a starting off point that will grow to "reflect the added volume" of content that is launched on the service in the future, similar to what Netflix is doing with its new $10.99/month price hike.

I can say that our plan on the Disney side is to price this substantially below where Netflix is. That is in part reflective of the fact that it will have substantially less volume. It'll have a lot of high quality because of the brands and the franchises that will be on it that we've talked about. But it'll simply launch with less volume, and the price will reflect that.

There's a gigantic potential Disney customer base out there that we're going to seek to attract with pricing that is commensurate with or that balances the quality of the brands and franchises that are in there, but also takes into account the volume. And that will give us an opportunity to grow in volume and to have the pricing over time reflect the added volume as this product ages.

After announcing the direct-to-consumer streaming service in August, speculation spread concerning whether or not Marvel and Star Wars would be getting their own unique streaming platforms. Disney eventually confirmed those two franchises would be integrated into the main service. In the new earnings call, the company mentioned some of the content will include four to five exclusive feature films each year and multiple original TV shows. The first set of shows will be a live action series based in the Star Wars universe, a High School Musical series, and a Monsters, Inc. series.

A report last week also mentioned Disney's interest in purchasing cable and movie assets owned by 21st Century Fox, which would include Fox's 30 percent stake in Hulu. With Disney's current 30 percent stake, the company would become a majority shareholder and gain another area to expand it streaming capabilities to consumers. While the two companies are said to not currently be talking, neither has given up on the idea of making a deal and "pencils aren't down."

With the launch of the Disney service, the company will be removing all of its films and most of its TV shows from Netflix. It's still unclear when that will begin happening, but it might begin sometime in 2018, ahead of the new service's launch in 2019. Currently, subscribers to Netflix can watch Disney movies including Moana, Finding Dory, Doctor Strange, and much more, which will all disappear by 2019.

Tag: Disney

Top Rated Comments

max2 Avatar
86 months ago
Then it will go up in price.
Score: 15 Votes (Like | Disagree)
ArtOfWarfare Avatar
86 months ago
It'd be nice if CBS recognized how little their service offered and would price themselves substancially below Netflix.

$6/month for one channel? Get out.
Score: 13 Votes (Like | Disagree)
madKIR Avatar
86 months ago
What are you talking about? Disney owns way more content than Netflix.
What are YOU talking about? Netflix has tons of original content now. Disney might have a big library of their past releases, but at this rate of original content Netflix is producing now, Disney is not even in the same category.
Score: 7 Votes (Like | Disagree)
shareef777 Avatar
86 months ago
It'd be nice if CBS recognized how little their service offered and would price themselves substancially below Netflix.

$7/month for one channel? Get out.
I used to pay one company (Comcast) $100 a month for all my TV services. What good does it do me when I have to pay the same $100 (probably even more) but to 10 different companies!? The notion of you being able to pick and choose is ridiculous as sports networks make it mandatory to have all providers to view all games.

This is why piracy will remain alive and well.
Score: 6 Votes (Like | Disagree)
576316 Avatar
86 months ago
It's not difficult, considering Netflix is over priced.
Score: 5 Votes (Like | Disagree)
Zxxv Avatar
86 months ago
...and will rise gradually. Like placing a frog in tepid water and slowly turning up the heat.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...