Today, Iger cleared up any confusion by confirming Marvel and Star Wars films will be available on the upcoming Disney-branded streaming app (via Deadline). Current films in these franchises on Netflix -- like Doctor Strange and Rogue One: A Star Wars Story -- will be removed from Netflix and arrive on the Disney platform when it launches in 2019. It's still unclear at what point between now and 2019 Disney will begin removing these films from Netflix.
Last month Reuters reported that Netflix was in "active discussions" with Disney to keep Marvel and Star Wars films on the popular streaming platform, but it appears those talks have now fallen through.
Films from Marvel and Star Wars that now go to Netflix will move to Disney’s planned ad-free direct-to-consumer streaming service, CEO Bob Iger said today at an investor gathering.The outcome for Marvel and Star Wars TV shows was not specified, but Iger said that the Disney streaming app "will have the entire output of the studio — animation, live action and Disney including Pixar, Star Wars and all of the Marvel films,” potentially including television content. Right now, users can watch Marvel and Star Wars TV shows on Netflix including Marvel's Agents of S.H.I.E.L.D. and Star Wars: The Clone Wars.
“We’re going to launch big, and we’re going to launch hot” by late 2019, he told the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference.
Last month Iger confirmed that Disney "has no plans" to remove any of the Netflix-owned and created Marvel series from the service, including Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Defenders, and The Punisher. These original Netflix shows were formed under a separate deal from the one created in 2012, meaning they'll continue to be Netflix original shows for the forseeable future. Iger said Disney is even potentially willing to license even more Marvel characters for future shows.
On the Disney branded side of things, the app will include four or five "mostly live action" original movies, as well as four or five original Disney TV shows. Besides the new content, the service will of course also house the company's back catalogue, spanning nearly 500 films, 7,000 episodes of television, and "thousands" of short films. Neither Disney nor Iger has mentioned the subscription cost for the service yet, but the CEO said a price will be coming "in the months ahead."