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iPhone X Should Push Apple Ahead of Samsung as World's Largest Smartphone Maker

Apple will dethrone Samsung as the world's largest smartphone maker in the fourth quarter of 2017, on the strength of strong iPhone X demand, according to Taiwanese market research firm TrendForce.


TrendForce estimates Apple will record 19.1 percent market share in the quarter, encompassing the busy holiday shopping season, which would be slightly ahead of Samsung's estimated 18.2 percent market share. Chinese vendors Huawei, OPPO, and Xiaomi are expected to round off the top five.


The feat would be impressive as always given that Samsung sells over a dozen different smartphone models, including some as cheap as $200, whereas Apple primarily caters to the high-end market beyond the iPhone SE for $349.
Samsung is expected to slightly scale back the production of its high-end models in the fourth quarter as the brand is seeing the sales of its smartphones being squeezed by the strong demand for Apple's latest iPhone devices. TrendForce estimates that Samsung's fourth-quarter total volume will come to 77 million units, a 5% drop from the third quarter.
The fourth quarter has always been the strongest for Apple, given it launches new devices in the fall, allowing it to surpass Samsung in the year-ago quarter as well. Samsung's Galaxy S8 and Galaxy S8+ were released back in April, so sales momentum is likely beginning to decline for those devices.

Meanwhile, market research firm Canalys estimates the iPhone 8 Plus outpaced the iPhone 8 last quarter with shipments of 6.3 million units and 5.4 million units respectively. Canalys said the iPhone 8 Plus is the first Plus-sized iPhone to out-ship its smaller 4.7-inch sibling in a single quarter.

Apple doesn't disclose iPhone sales on a model-by-model basis, but chief Tim Cook said the iPhone 8 Plus has "gotten off to the fastest start of any Plus model," which came as "a bit of a surprise" to the company.

As far as iPhone X sales are concerned, Apple's guidance of $84-$87 billion revenue for the holiday quarter suggests that demand for the device will be significant. Apple should easily beat its all-time record for revenue in a single quarter of $78.4 billion, achieved in the fourth quarter of 2016.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Buy Now)


Top Rated Comments

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15 weeks ago
Samsung feels so insecure that they need to produce an ad to mock it.
Rating: 31 Votes
15 weeks ago

It quite rare to see iphone user.. unless contract telco


Where do you live? Inside Samsung headquarters?
Rating: 27 Votes
15 weeks ago
I absolutely love this new iPhone. It kinda made me fall in love with iPhones again. My 6 plus was getting stale.
Rating: 19 Votes
15 weeks ago
Awesome! The 8 and 10 are great phones!!
Rating: 16 Votes
15 weeks ago

The feat would be impressive as always given that Samsung sells over a dozen different smartphone models, including some as cheap as $200, whereas Apple primarily caters to the high-end market beyond the iPhone SE for $349.


Uh, Samsung sells boatloads of phones in the $50-100 range. The majority of their sales are also in this range. That’s why their ASP is in the low $200 range, and why you can’t compare total sales from each company.
Rating: 13 Votes
15 weeks ago

This needs to be said; Where are some of the naysayers who thought Tim Cook would drive Apple into the ground and the company would not go anywhere without Steve Jobs.

Well to be fair to naysayers, which I am sometimes, Tim Cook is at the helm of decisions that seem to emphasize the counting of the beans more than Steve Jobs would have recommended, as can be deduced by some of Steve’s past interviews. But he’s bringing in many beans by selling many iPhones to many happy people like my husband, who just loves the X even after giving a couple of Android and Samsung flagships a good spin. It’s hard to argue with that kind of success.

And I don’t recall Steve having the Chinese to contend with both as potential rivals and as potential customers. That would have come, in time, for him, had he lived. That’s a tough nut to crack. I’ve been watching TC handle that one with a certain horrified fascination after seeing other companies get eaten alive swimming in the same sea with those same sharks. I’m impressed he’s maneuvered as well as he has there.

He’s had to position Apple as a global company and expand its image beyond the line of computers that defined its early identity and even beyond smartphones into wearables. As an early adopter of the Apple Watch and a believer in its potential, it’s been fun seeing it on more and more people. Not as an Apple Sheep, but as someone who appreciated the concept from the beginning and thought it was a promising implementation of a sound vision.
Rating: 10 Votes
15 weeks ago

I love when people make posts like this and don't tag it as "IMO," because IMO the notch is better than wasting the space next to it by pushing the battery, signal, time, and wifi indicators down and using the full part of the screen and taking away space from the apps you're using. So I guess if you don't like utilizing as much space as possible, then sure, the notch is idiotic.


Exactly.

Apple obviously needs hardware at the top of the screen for the earpiece, camera and FaceID sensors.

But instead of wasting space across the entire top of the phone... they put everything in the middle and flanked it with two extra screen areas for info. You're right... your clock and battery icon don't have to invade your app area anymore.

Samsung, on the other hand, has a bezel at the top that stretches ALL the way across... thus pushing your clock, battery and notifications into the main screen area.

Oh... and they have a second bezel at the bottom of the phone... that actually does nothing! It's blank!

Samsung Galaxy S8! Two bezels! Top and bottom!

How come no one ever talks about that? :p
Rating: 10 Votes
15 weeks ago
Before everybody is breaking the champagne, this is just an estimate from a consultant company.

Imo it's not Apple who is taking Samsung's market share. It's the Huawei, Oppo, and Xiaomi. They are taking Samsung's lunch on the low to mid-range segment.
Rating: 8 Votes
15 weeks ago
"apple is doomed generic comment"

Love both of these phones, I know many people will be happy with EITHER this Christmas!
Rating: 7 Votes
15 weeks ago

This needs to be said; Where are some of the naysayers who thought Tim Cook would drive Apple into the ground and the company would not go anywhere without Steve Jobs.

Those people are the same people that claimed Apple would be doomed when Jobs pulled out licenses for 3rd party "Macs." The same people made fun of Jobs for the iPod. And don't forget how many people laughed at the first iPhone. Now they pretend to be Jobs' fanboys just because a new guy is in the helm. Same old story
Rating: 7 Votes

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