Behind-the-scenes videos for Taylor Swift's upcoming "reputation" album are available exclusively on Apple Music, the singer announced on Twitter today.

There are several short films available to watch, covering personal footage and set design from the ...Ready For It? video, and a montage of behind-the-scenes footage for Look What You Made Me Do. Apple Music also has music videos available for the two songs.

taylorswiftapplemusicexclusive
While Swift is sharing exclusive content on Apple Music, rumors suggest her new album will not be immediately available on the streaming service when it launches this Friday.

Swift is said to be planning to hold "reputation" from streaming services for at least a week after the album's launch to promote album sales via iTunes and retail stores.

At the current time, several singles from the new album are streamable on Apple Music, including "Look What You Made Me Do," "Gorgeous," "...Ready For It?" and "Call It What You Want." The full 15-track album can be pre-ordered on iTunes for $13.99.

Top Rated Comments

adamjackson Avatar
103 months ago
Yep taylorswift.ups ('https://www.taylorswift.ups.com/')
Taylor Swift in 2015:

"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company"

IN an unsurprising twist, her famous open letter to Apple is now gone from her blog: http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor 404 not found

Taylor wasn't upset that Apple Music wasn't paying artists. I think in her world the top .0001% of artists that make 90% of the recording industry profits see Apple Music and other Streaming Deals as forbidding them from making the most money possible with deals like the UPS deal.

It's all about Money. Jay-z holds back albums from everyone so he can boost tidal numbers. Taylor does it to earn 2-3x profit per album sold with these weird deals with UPS.

Artists are stingy and they should be. Extract every penny you can from your consumers because you never know when you're no longer going to be IT and the money stops rolling in.

I don't blame her but the top .0001% of artists need to stop acting like Apple is ruining their lives. They do just fine without streaming but Apple needs these artists to pull people in so other smaller artists can get small piece of the streaming pie which is gobbled up by Drake, Kanye West, Taylor and pretty british vocalists.

South Park summed it up really well a decade ago - (1:10 time stamp)


If Taylor put her album everywhere on day one with the UPS deal in play as well, she'd make 10 million less bucks than making streaming wait a week or 4 and doing these exclusivity deals. I don't fault her at all.

Now can MR stop covering stories like this? I don't think anyone here really cares what celebrities are on Apple Music. Most of us know how to get music a thousand different ways. IT'll all be on YouTube on day one and CD stores and the radio and Sirius XM and Bittorrent and Google Drive shares via Reddit. The people Taylor is hurting are her core fans (9 years old to 18) who will have to find someone with a CD drive to play the album on day one.

I can see it now, "Mom I got the new Tswift CD. How do I get this on my iPhone?" Goes to Apple Store to buy a USB CD drive for the MacBook they haven't used in 12 months to load the CD into iCloud music.... calling AppleCare to get help with this and paying $49 for a one time service fee to have them help load it into iTunes over the phone.

Edit: on the CD order page ('https://store.taylorswift.com/ups-customer-commemorative-bundle.html?WT.mc_id=NAOGDIRT1000') there's this:

"Plus, get three never-before-seen photos from Taylor Swift's archive that you can't get anywhere else."

lol...except they'll be on the Internet the same day once people scan in the images and post them on Reddit, twitter, snapchat. Old marketing people still think this stuff works? Kids don't want physical photos anymore.
Score: 3 Votes (Like | Disagree)
CarpalMac Avatar
103 months ago
When I first read that, I'm pretty sure I said this wan't written by her. Of course she gets final say but if she wrote it, it'd be one of those screenshots of an iOS Notes documents posted to Twitter.
Oh absolutely, when I say she, I meant "Team Taylor". There will be a whole business machine behind her that decides, writes, approves and releases anything.

It's the same with Donald Trump - a tweet from him isn't directly from him alone, typed out whilst sitting on the toilet in trap 3. Well, hopefully not..!
Score: 1 Votes (Like | Disagree)
iTone Avatar
103 months ago
This perma-victim heifer can eff right off with her nonsense music.
Score: 1 Votes (Like | Disagree)
akatsuki Avatar
103 months ago
Just don't find anything that might look Nazi-like in her songs or her fanbase or she might sue you!
Score: 1 Votes (Like | Disagree)
CarpalMac Avatar
103 months ago
Taylor Swift in 2015:

"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company"

IN an unsurprising twist, her famous open letter to Apple is now gone from her blog: http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor 404 not found

An awesome bit of ultimate win-win PR for both. Whoever came up with the idea deserves a bonus. Interesting that she is now trying to pretend it never happened. As it was resolved, why not instead update the message to reflect that?

It was obvious that her message at the time was compromised by her commenting that Apple was historically a "generous company". Nice forehanded compliment.

Marketing at its finest, given how much positive publicity it achieved in the end for both parties.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...
50 New Features and Changes Worth Checking Out in macOS Tahoe

50 New macOS Tahoe Features and Changes Worth Checking Out

Wednesday September 24, 2025 8:43 am PDT by
Apple this month released macOS Tahoe, the latest version of the company's Mac operating system. ‌macOS Tahoe 26 adopts Apple's new Liquid Glass design along with new customizations, a new Phone app, and updated capabilities across the platform. In this article, we've selected 50 new features and lesser-known changes that are worth checking out if you're upgrading. What do you think of...