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Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'

Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.


Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.

In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."

"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.

A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.

Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.

Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Neutral)


Top Rated Comments

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8 months ago
price gouging
Rating: 56 Votes
8 months ago
Ironically, Best Buy does price matching...
Rating: 43 Votes
8 months ago
"Best" Buy
Rating: 39 Votes
8 months ago
People willl just get it elsewhere, then.
Rating: 29 Votes
8 months ago
apple needs to shut them down for gouging. I hate buying from them anymore anyway. Everything I have bought lately has restocking fees. They even tried to charge me $150 to return a product that didn't work out of the box.
Rating: 26 Votes
8 months ago
If people will pay it, then BB can charge it.
Rating: 23 Votes
8 months ago
People still shop there?
Rating: 22 Votes
8 months ago
I really hope Best Buy gets Blockbuster'd one of these days.
Rating: 21 Votes
8 months ago
Why don’t they just call it like it is? They are trying to make money off of it. The carriers pay them when a customer purchases a device on a device payment plan. If a customer buys it outright, Best Buy doesn’t make any money and that’s a phone they won’t get paid on by the carrier. To offset that, they charge $100 more.

When I worked there it was $50 though. But yeah Best Buy, go ahead and say it’s for “flexibility”. People would respect it more if you just said it’s because you don’t get paid otherwise.
Rating: 19 Votes
8 months ago
That’s some capitalist logic for you.
Rating: 18 Votes

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