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Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'
Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.
Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.
In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.
A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.
Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.
Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.
Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.
In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.
A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.
Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.
Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.
Tag: Best Buy
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Top Rated Comments
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13 months ago
apple needs to shut them down for gouging. I hate buying from them anymore anyway. Everything I have bought lately has restocking fees. They even tried to charge me $150 to return a product that didn't work out of the box.
13 months ago
Why don’t they just call it like it is? They are trying to make money off of it. The carriers pay them when a customer purchases a device on a device payment plan. If a customer buys it outright, Best Buy doesn’t make any money and that’s a phone they won’t get paid on by the carrier. To offset that, they charge $100 more.
When I worked there it was $50 though. But yeah Best Buy, go ahead and say it’s for “flexibility”. People would respect it more if you just said it’s because you don’t get paid otherwise.
When I worked there it was $50 though. But yeah Best Buy, go ahead and say it’s for “flexibility”. People would respect it more if you just said it’s because you don’t get paid otherwise.
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