Previewed at WWDC, launching in the fall.
Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'
Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.
Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.
In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.
A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.
Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.
Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.
Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.
In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.
A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.
Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.
Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.
Related Roundup: iPhone X
Tag: Best Buy
Buyer's Guide: iPhone X (Caution)
[ 397 comments ]
Top Rated Comments
(View all)
11 months ago
apple needs to shut them down for gouging. I hate buying from them anymore anyway. Everything I have bought lately has restocking fees. They even tried to charge me $150 to return a product that didn't work out of the box.
11 months ago
Why don’t they just call it like it is? They are trying to make money off of it. The carriers pay them when a customer purchases a device on a device payment plan. If a customer buys it outright, Best Buy doesn’t make any money and that’s a phone they won’t get paid on by the carrier. To offset that, they charge $100 more.
When I worked there it was $50 though. But yeah Best Buy, go ahead and say it’s for “flexibility”. People would respect it more if you just said it’s because you don’t get paid otherwise.
When I worked there it was $50 though. But yeah Best Buy, go ahead and say it’s for “flexibility”. People would respect it more if you just said it’s because you don’t get paid otherwise.
[ Read All Comments ]
Sony Legacy announced over the summer that it had obtained the rights to release the "bulk" of Prince's back catalog, namely the albums he debuted after he left Warner Bros. in the...
Google entered the smart speaker market in 2016 with the introduction of Google Home, allowing users to speak to Google Assistant and control various smart home products, listen to music, get the...
Next time you're on a flight with someone and you both want to watch a video on your Mac without disturbing other passengers, try this convenient solution for sharing your Mac's audio among...
MoviePass today announced new restrictions for its ever-changing movie service, with the company now limiting its subscribers to a choice of what appears to be six to seven movies per day.
On...
Microsoft Office appears to be experiencing activation issues on both Mac and PC today, according to several user reports on Twitter. MacRumors also received emails from multiple readers affected.
...
Sony today introduced its new XAV-AX210 receiver, which doubles as an aftermarket CarPlay and Android Auto system.
The XAV-AX210 is an update to Sony's year-old XAV-AX200 receiver, with...
Toyota has confirmed on its website that CarPlay is a standard feature in all 2019 Sienna models sold in the United States. This is the first model year of the Sienna equipped with Apple's in-car...
A Melbourne schoolboy has pleaded guilty to hacking into Apple's secure network after the company notified authorities of the intrusion (via The Age).
The teen, who can't be named for...
