Apple Acquires Regaind, a French Computer Vision Startup Focused on Photo and Facial Analysis

Apple has acquired Regaind, a small French artificial intelligence startup focused on photo and facial analysis, according to TechCrunch.

regaindApple essentially confirmed the deal with its standard statement:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

Regaind has developed a computer vision API that can extract "game-changing insights" from images, according to its website.

We help businesses and developers deal with massive flows of images by using state-of-the-art artificial intelligence to analyze and sort them. Your problem is often not reduced to finding a photo of a "sailboat" or of a "lion": it's also about finding the right one for your specific use, among many others. Regaind enables you to understand the content of an image, as well as to assess its technical and aesthetical values, so as to maximize your impact with high quality photos.

Regaind is able to analyze the aesthetics, sharpness, exposure, colors, and other properties of photos, and use that information to boost or promote the most relevant ones in a meaningful way.

Regaind's computer vision API can also detect faces in a photo, as well as the gender, age, and emotion of the people that appear. It's possible that Apple is already using this technology for facial recognition features like Animoji in the iPhone X, and there could be additional implementations to follow.

Apple could use Regaind's technology to improve the Memories feature in the Photos app on iOS, for example, which already intelligently curates photos and videos based on activities, trips, holidays, people, pets, and more.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

840quadra Avatar
101 months ago
With their focus being on internal machine learning, as opposed to cloud sourced solutions, it is nice to see them building their on portpholio with tools / technology to make those features better. Personally I am a big fan of local (private) machine learning, over cloud sourced AI. Privacy is only part of the reason for my opinion on this, I also like not having to use Data, and utilize the power of the devices we carry around.
Score: 11 Votes (Like | Disagree)
The Barron Avatar
101 months ago
Excellent purchase, Apple. I love the photo & especially Face ID features and look forward to even better.
Score: 8 Votes (Like | Disagree)
GuilleA Avatar
101 months ago
See? The French ARE good for something, guys! Excited to see where this goes.

Can't wait for the iPhone 9 and 10.1 Mountain Lion next year. /s
Bertrand Serlet is french.
Score: 3 Votes (Like | Disagree)
LordQ Avatar
101 months ago
iPhone XI and iOS 12 goodies.
Score: 2 Votes (Like | Disagree)
trifid Avatar
101 months ago
Skynet is upon us.
Score: 2 Votes (Like | Disagree)
SeattleMoose Avatar
101 months ago
Apple's obsession with "faces" is creepy. Potential for even more intrusion into our private lives. But young techies always put a "this is so great" spin while ignoring the potentials for MORE technology abuse, hacking, identity theft, etc. So many educated fools...
Score: 2 Votes (Like | Disagree)