Ahead of the iPhone X unveiling, and the launch of the Galaxy Note 8 on Friday, Samsung today made a few announcements at a press event in Seoul, South Korea. The company said that it aims for the next iteration of the Galaxy Note to be bendable in some capacity, with the goal of launching sometime next year (via The Associated Press).

Samsung Electronics mobile business president Koh Dong-jin confirmed the company's plans, saying it's looking at a 2018 release date for "a smartphone with a bendable display." The president also commented that there are "several hurdles" Samsung has to overcome to implement a smartphone with a bendable screen, so the company is leaving itself room to push back the 2018 release if it needs to.

samsung bendable phone

A bendable smartphone mockup by Samsung

Similar reports about bendable smartphones from Samsung have come out in the past, but the company has yet to officially launch such a device.

Koh Dong-jin, president of mobile business at Samsung Electronics, said the company is setting its eyes on 2018 to release a smartphone with a bendable display. But he said there are several hurdles it has to overcome, leaving room to push back the release if those problems are not solved.

“As the head of the business, I can say our current goal is next year,” he told reporters. “When we can overcome some problems for sure, we will launch the product.”

What those issues might be were not detailed, but analysts watching the company pointed out that mass production on a premium smartphone with a bendable display and a thin body "will take time." Rumors surrounding Samsung's entry into the bendable smartphone market have been swirling for the past few years. In late 2016, reports even began citing Apple's interest in the technology for future iPhones, which could be sourced from LG.

Koh further commented about Samsung's plans to launch a smart home speaker in partnership with Harman, which will allow users to talk to an artificial intelligence assistant -- likely Bixby -- to control the device and perform various tasks. A release date or design details for the Samsung speaker were not given. Later today, Apple may reveal more information about its own smart speaker, the HomePod, which it announced in June for a December release.

Despite the Galaxy Note 8's expensive price tag (about $930 in the United States), Samsung has said that pre-orders were the highest ever for the Note smartphone line, "beating its predecessor Note 7 over five days by about 2.5 times." Samsung's announcements come a few hours ahead of Apple's big media event, where the Cupertino company will debut the significantly redesigned OLED iPhone X.

Top Rated Comments

AngerDanger Avatar
107 months ago
A couple years ago at Samsung HQ…

"Which popular iPhone feature should we ripoff next?"

"Well, I'm hearing a lot about this… bendgate… thing."

"I don't think that means wh—"

"Make it happen!"
Score: 23 Votes (Like | Disagree)
x0vash0x Avatar
107 months ago
I don't understand the point of this announcement:

"Sometime in the future, if we're able to, we'll release a product using technology we're currently developing"

Okay...?
Score: 21 Votes (Like | Disagree)
farewelwilliams Avatar
107 months ago
"BUT GUYS, PAY ATTENTION TO US!"
Score: 16 Votes (Like | Disagree)
goobot Avatar
107 months ago
What a coincidence they announce this today and also go on to say they could just end up delaying.
Score: 10 Votes (Like | Disagree)
arkitect Avatar
107 months ago
I am not usually a Samsung (or any Apple competitor) basher… but this is rather silly of Samsung to do.
Why not just spring the surprise on us when it is all done and ready?

Clearly there is no love lost between Apple and Samsung.
Score: 8 Votes (Like | Disagree)
DrJohnnyN Avatar
107 months ago
Serious question: What are the main reasons one would want a foldable phone?
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....