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Apple's Online Store Goes Down Ahead of iPhone X Event Later Today

Apple's online store has gone down ahead of its first-ever event at Steve Jobs Theater in Cupertino, California later today.


Apple will provide a live stream of the event on Mac, iPhone, iPad, and Apple TV starting at 10:00 a.m. Pacific Time.

Related: Here's When You Can Watch Apple's First Event at Steve Jobs Theater in Time Zones Around the World

At the event, Apple is widely expected to announce the "iPhone X" with an OLED display, wireless charging, and facial recognition. It is rumored the company will also unveil a new Apple TV with support for 4K video playback, and new Apple Watch Series 3 models, including some with LTE connectivity.

Related: What to Expect at Apple's September 2017 Event

MacRumors will provide full coverage of the event throughout the day, with a live blog, news stories, video recap, and more. Mac users can get headlines right on their desktops by enabling Safari push notifications. We'll also be live-tweeting the event through @MacRumorsLive on Twitter.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, Apple TV, and Apple Watch sections in particular.

If you will be unable to watch Apple's event today, consider bookmarking our spoiler-free article, which will be updated with nothing other than a direct link to the presentation once it becomes available from Apple.

Related Roundups: iPhone 8, iPhone X


Top Rated Comments

(View all)

23 weeks ago
Less than 6 hours.

Rating: 24 Votes
23 weeks ago

It takes them 6 hours to update the store. Sure. ;) #marketingmove

Like this post if you agree.


Are we on facebook or youtube here?
Rating: 13 Votes
23 weeks ago

At the event, Apple is widely expected to announce the "iPhone X" with an OLED display, wireless charging, and facial recognition


This is going to be biggest launch. I quit work to watch this keynote

iPhone X here i come!!

Rating: 12 Votes
23 weeks ago
It takes them 6 hours to update the store. Sure. ;) #marketingmove

Like this post if you agree.
Rating: 11 Votes
23 weeks ago
Ahm excited for them new apples

Rating: 9 Votes
23 weeks ago


If you will be unable to watch Apple's event today, consider bookmarking our spoiler-free article ('//www.macrumors.com/2017/09/11/september-2017-spoiler-free/'), which will be updated with nothing other than a direct link to the presentation once it becomes available from Apple.

Er, what's the point of that when you've already extensively spoiled the event by publishing all the reveals from the leaked firmware? Not saying you shouldn't have done that, just don't understand why you'd do both.
Rating: 9 Votes
23 weeks ago

I read the comments hoping to see the "it's happening" guy. I'm leaving disappointed. Hopefully the keynote won't do the same to me.

Frivolous and one-word posts. Such posts waste everyone's time and will be deleted. Examples includes posts with only one or two words (e.g., "cool", "LOL", or a smilie), posts celebrating being the first post in a thread, posts saying "I agree", "+1", "this", "me too", or the equivalent, posting overused memes, or making posts with images or videos that contain no relevant, constructive text or commentary.

Rating: 5 Votes
23 weeks ago

It takes them 6 hours to update the store. Sure. ;) #marketingmove

Like this post if you agree.


please don‘t start this embarrassing „like if you agree“ trend here. it‘s not youtube.
Rating: 5 Votes
23 weeks ago


iPhone X here i come


yes. somewhere in January 2018 in hands :p
Rating: 4 Votes
23 weeks ago
I read the comments hoping to see the "it's happening" guy. I'm leaving disappointed. Hopefully the keynote won't do the same to me.
Rating: 3 Votes

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