Following several months of construction, Apple tomorrow will host its first-ever event at Steve Jobs Theater at its new Apple Park headquarters. Apple invited members of the press to the event on August 31.
Records uncovered by VentureBeat, however, show Apple didn't receive approval to host the event until the next day.
Cupertino, California city officials granted Apple a Temporary Certificate of Occupancy for Steve Jobs Theater on September 1, indicating that the theater has passed various fire and safety checks. The final signature was September 4.
Despite needing additional work of some kind, per the records, Steve Jobs Theater is now deemed to be a safe venue for the hundreds of journalists and other invitees that will sit down for tomorrow's iPhone X reveal.
Apple filed for the certificate on August 8, so it's likely that Tim Cook or another senior executive told Cupertino to hold off on signing the paperwork, which would have hinted at the location of Apple's September event.
Apple is among few companies that would go to such lengths to obscure or delay such information, but unfortunately for it, a leak of the iOS 11 golden master version has revealed many details expected to be announced tomorrow.
In addition to the iPhone X, Apple is widely rumored to unveil the less expensive iPhone 8 and iPhone 8 Plus, a new Apple TV with 4K video playback, and Apple Watch Series 3 models, including some with LTE connectivity.
MacRumors.com will provide full coverage of the keynote, which begins tomorrow at 10:00 a.m. Pacific Time.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Amazon Prime Day is currently in its second day, and this year the event will last for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now.
Note: MacRumors is an affiliate partner with Amazon....
Crikey, they sent out invites prior to having approval for using the theatre?
Ha, you really think the city of Cupertino is going to deny any permits to Apple? As the article says, it’s likely that Apple “asked” them to hold off on signing and/or putting the documents in the public domain in order for their business interests/secrets to be protected, which is more important than following civic procedures.
@itsthenewdc TOTALLY agree with you! I'm hoping when a majority of development moves into the new campus that we see secrecy come back ten-fold. As much as I enjoy reading MacRumors and other competitive journalistic sites... I'm also a bit disappointed in the fact that there will be little to no exciting news for me tomorrow other than the pre-order date / availability. Kind of a bummer really. Here's to knowing NOTHING about iPhone 9. >.<
Why do they bother going the extra lengths for obscurity when with every announcement more and more leaks occur? Hell, for being the inaugural event at a theatre called the Steve Jobs Theater, Steve Jobs would be severely pissed about the sheer amount of leaks.
I don't think Apple can control the employee that went rogue for whatever reason he wanted to leak iOS 11 GM.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
