Apple Acknowledges Siri Leadership Has Officially Moved From Eddy Cue to Craig Federighi
Sep 1, 2017 8:28 am PDT by Joe Rossignol
Apple has updated its executive leadership page to acknowledge that software engineering chief Craig Federighi now officially oversees development of Siri. The responsibility previously belonged to Apple's services chief Eddy Cue.

Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Craig oversees the development of iOS, macOS, and Siri. His teams are responsible for delivering the software at the heart of Apple’s innovative products, including the user interface, applications and frameworks.
Apple's leadership page is only now reflecting Federighi's role as head of Siri, but the transition has been apparent for several months, based on recent interviews and stage appearances at Apple's keynotes.

At WWDC 2016, for example, Federighi and Apple marketing chief Phil Schiller joined Daring Fireball's John Gruber to discuss how Apple was opening Siri up to third-party developers with SiriKit later that year.

At WWDC 2017, Federighi was on stage to discuss improvements to Siri in iOS 11, including more natural voice, built-in translation capabilities, and advances in machine learning and artificial intelligence.

Cue continues to oversee the iTunes Store, Apple Music, Apple Pay, Apple Maps, iCloud, and the iWork and iLife suites of apps, and handing off Siri should allow him to focus more on Apple's push into original content.

Apple's updated leadership page also now lists profiles for recently promoted employees Deirdre O'Brien, Vice President of People, and Isabel Ge Mahe, Vice President and Managing Director of Greater China.


Top Rated Comments

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25 weeks ago
The more leadership Apple can move from Eddy to Craig the better.
Rating: 122 Votes
25 weeks ago
Siri has been a disaster compared to the competition, this was overdue
Rating: 57 Votes
25 weeks ago
Serious question, no sarcasm intended - what's Cue's biggest accomplishments in last 18-24 months?
Rating: 57 Votes
25 weeks ago
I just don't see Eddie as a fit at Apple.
Rating: 46 Votes
25 weeks ago
Time for Eddy Cue to be shown the door. Too much ego, too little substance.
Rating: 42 Votes
25 weeks ago

The more leadership Apple can move from Eddy to Craig the better.

I would say “the more leadership Apple can move away from Eddy Cue, the better”.
Please,
iCloud next!
Rating: 42 Votes
25 weeks ago
It says Cue was responsible for the iTunes Store and Apple Maps software.

The iTunes store, where it is next to impossible to find anything (horrible search functions), and Apple Maps, where it was badly implemented from the start.

I think Craig has a better track record.
Rating: 39 Votes
25 weeks ago
Should have been under Federighi for awhile now. Good move.
Rating: 37 Votes
25 weeks ago
Good old days...

Rating: 36 Votes
25 weeks ago
Eddie is wasting time and money with crappy shows no one's gonna watch instead of actually making compelling services.
Rating: 30 Votes

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