Beats Solo3 Wireless Headphones Debuting New Colors Exclusively at Target and John Lewis [Update]

According to a tip that we received early this morning, as well as information gathered from European product listing sites, a few new colors are being introduced to the Beats Solo3 Wireless Headphone line exclusively at Target in the United States and John Lewis in the United Kingdom: Break Blue, Asphalt Gray, Brick Red, and Turf Green.

At retailers like Apple, Beats Solo3 Wireless Headphones are currently sold in eight colors online and in stores, including Black, Gloss Black, Gloss White, Silver, Gold, Rose Gold, Ultra Violet, and PRODUCT(RED).

Two of the new colors for Beats Solo3 Wireless Headphones

The new colors come in the form of a "Neighborhood Collection," and in the United States will be placed in the menswear department of Target retail stores among various new and upcoming clothing brands, not in the electronics department. Our tipster didn't specifically reference colors other than a red option, but the accompanying picture (above) appears to confirm new colors related to blue and green versions of the headphones.

According to matching part numbers, Beats is launching the same line of new colors for Beats Solo3 Wireless Headphones as a John Lewis-exclusive "Neighbourhood Collection" in Europe. More images of those colors can be found on the company's website here, providing clearer glimpses at what customers can likely expect from the new colors in the United States as well.

New Beats Solo3 Wireless colors via John Lewis

Earlier in 2017, Target revealed a major overhaul coming this October to one of its stores located near Houston, which will then spread to 40 additional stores the same month and 500 stores by 2019. The next-generation retail elements include "cross-merchandise product presentations" and displays that "engage guests with compelling products in unexpected places."

Because of this, a Target-exclusive line of Beats headphones located in the menswear section could fall in line with the company's new store layout and cross-promotion initiatives. Otherwise, it's unclear whether or not customers will be able to purchase the Neighborhood Collection of Beats Solo3 Wireless Headphones on Target.com, but they're believed to still cost $299.

(Thanks, J!)

Update: A separate tipster has mentioned that the new colors for the Beats Solo3 Wireless Headphones will also be available in Apple retail stores, with stock already arriving as of yesterday, August 24.

Tag: Beats


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26 weeks ago

Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....


Are you trying to mix on headphones, or looking to enjoy loud music?

I don't get the fascination with accurate consumer audio products.

I used to be an audio engineer and I mixed on Yamaha NS-10s because they are flat, but I wouldn't have them in my living room because they sound like sh*t. They just don't add any color to the sound.

But when I want to listen, I want something that is exciting. And lots of bass sounds really go to me.
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Oh no doubt. A fool and his money are easily parted ;)


The cognitive dissonance is powerful on MR.

It's makes me laugh to hear Mac owners using the very same lines that PC snobs have used to criticize Mac people for paying tomorrow's prices for yesterday's technology.

The same people who defend the Apple "experience" and say "it's not about quoting specs" turn around and say it's "style over substance" when it comes to Beats.
Rating: 11 Votes
Avatar
26 weeks ago

What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:

Primarily marketing. Secondarily, colors aren't static. They come in different shades, tints, and tones.
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Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....

Target and John Lewis are trying to sell product. They're retailers. They don't care about the heaviness of the bass. They care about what moves off the shelves. I think it's fair to say, based on sales, the buying public generally doesn't care either. People buy what they want, and a lot of them want Beats.
Rating: 3 Votes
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26 weeks ago

Not sure if you own a car, but if you do tell me what color it is please. The official color.


Booger brown
Rating: 2 Votes
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26 weeks ago

Not sure if you own a car, but if you do tell me what color it is please. The official color.

Bird **** white
Rating: 2 Votes
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26 weeks ago
Terrible headphones. So many better alternatives for same or less money.
Rating: 2 Votes
Avatar
26 weeks ago
Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....
Rating: 2 Votes
Avatar
26 weeks ago

What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:



Not sure if you own a car, but if you do tell me what color it is please. The official color.
Rating: 2 Votes
Avatar
26 weeks ago

Not sure if you own a car, but if you do tell me what color it is please. The official color.



Bike Friday Green.;)
Rating: 1 Votes
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26 weeks ago
Target exclusive colors. LOL.
Rating: 1 Votes
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26 weeks ago

Not sure if you own a car, but if you do tell me what color it is please. The official color.

Mine's Amazon Green.
Rating: 1 Votes
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