ios7 safari iconApple has made a subtle tweak to Safari in iOS 11 to ensure the browser automatically strips out Google AMP URLs when a web page is shared or copy-pasted on an iPhone and iPad (via The Verge).

The discovery was made yesterday by MacStories' Federico Viticci when he tried sharing an AMP article viewed in Safari to iMessage and Reading List.

Accelerated Mobile Pages (AMP) is an open source publishing format that was made by Google to strip online articles of extraneous page furniture and improve their loading speed. AMP results are built into the company's mobile search engine results (for example, in the carousel in the Google News app).


However, the format has come in for heavy criticism from several developers because of the way it obfuscates the canonical web URL that the content is gleaned from. Most AMP pages remove any URL link to the original publication and often strip out branding along with advertising and internal links, which also cedes control of web page analytics data to Google.

Apple's decision to have iOS 11 serve original links appears to be a willful rejection of Google's publishing format, which differs from Apple News links in that AMP links don't require an installed app in order to function. It's not certain this decision will be reflected in the final version of iOS 11, but we'll know soon enough – the public release of Apple's new mobile OS is due sometime next month.

Top Rated Comments

dschulian Avatar
63 months ago
AMP is the worst web technology introduced by Google. Seriously. Total crap that nobody needs except for Google and their "don't-leave-the-searchengine-we-have-so-much-more-ads-to-show-you" crap.
Score: 35 Votes (Like | Disagree)
Phil A. Avatar
63 months ago
AMP is the worst web technology introduced by Google. Seriously. Total crap that nobody needs except for Google and their "don't-leave-the-searchengine-we-have-so-much-more-ads-to-show-you" crap.
I couldn't agree more! AMP is a plague on the internet and should be killed off with extreme prejudice
Score: 22 Votes (Like | Disagree)
darkarn Avatar
63 months ago
Did Apple just... AMPlify their war with Google?
Score: 7 Votes (Like | Disagree)
Jynto Avatar
63 months ago
Google AMP is utter garbage. It interferes with Safari in more ways than one. Normally the URL bar gets smaller as you scroll down a page, but that never happens with AMP pages. On my old 4S, some pages wouldn't even scroll at all. I had to manually scrub the URLs. But hey, at least they load 1.524623 seconds faster. Thanks, Google!
Score: 6 Votes (Like | Disagree)
johannnn Avatar
63 months ago
Love this news!
Score: 4 Votes (Like | Disagree)
dannyyankou Avatar
63 months ago
Amp is awful, you can’t even do something as simple as “find in page”
Score: 4 Votes (Like | Disagree)

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