Blurry Leaked Images Depict Alleged 'Apple OLED TV' in Testing Facility [Updated]

Blurred images emerged online on Wednesday morning purporting to show what looks like an Apple-made standalone display in a specially prepared testing environment. The images were posted on Chinese microblogging site Weibo and later picked up by mobile leaker Benjamin Geskin and shared on Twitter.

apple tv set 1j
A Google translation reveals that the original Weibo post refers to the pictures as "Apple OLED TV spy photos", and claims that the display is "about 60 inches" with a narrow frame design and a metal shell.

apple tv set 3 2
The first two photos show a closed-circuit TV screen outputting front and rear camera angles of the alleged Apple television mounted on a rotating test bed in the center of an acoustically insulated room, with connecting cables running down a table into the floor. While the original Weibo post notes that two black spots at the bottom of the screen depict a camera, these aren't visible in the photos.

apple tv set 4
A third image appears to be taken from the door shown in the previous two images, while a fourth photo, below, shows what looks like the same display from a different angle, connected by orange cables to large unidentified testing equipment.

Screen Shot 1 1
It's virtually impossible to say anything definitive about the contents of the photos, and Apple is known to regularly test devices most of which never see the light of day as consumer products.

As far as Apple-branded television rumors go, these had been circulating for years before a Wall Street Journal report two years ago essentially confirmed that Apple had shelved its TV set plans back in 2014. The company reportedly spent more than a decade researching the possibility of releasing an ultra high-definition television set before deciding to cancel the project because it couldn't find untapped features that would give it an edge in the television market.

Apple is rumored to be working on a fifth-generation Apple TV box that's able to stream ultra high-definition 4K video and it may well launch this year, so whether or not this could see Cupertino revive its plans for an accompanying or integrated television set remains to be seen.

Discounting the "60 inches" reference in the Weibo post, this leaves the possibility of an Apple-branded external computer monitor. Apple discontinued its nearly five-year-old Thunderbolt Display in 2016, but the company is said to be working on a "pro" display to accompany a future Mac Pro machine due next year. 4K and 5K LG Displays are already available from Apple, but these don't fit with Apple's usual aesthetic and have been prone to issues.

Whatever the origin of these photos, it's best to take them with a grain of salt, for now at least.

Update: Less blurry versions of the images were posted to our forums earlier this week, with multiple related forum accounts suspiciously created to discuss the photos before the discussion thread was deleted. Forum member brock2621 also found some suspicious artifacts in the images.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

chfilm Avatar
45 months ago
reminds me of this
Score: 35 Votes (Like | Disagree)
Jsameds Avatar
45 months ago
I knew I'd seen that room before..



Attachment Image
Score: 27 Votes (Like | Disagree)
anthorumor Avatar
45 months ago
Introducing the new Apple Cinema Display. Again.
Score: 21 Votes (Like | Disagree)
brock2621 Avatar
45 months ago
This was posted yesterday in the forums and I took it into photoshop and found it was faked (there was a box over the apple logo). It looks like the poster actually deleted the entire original thread and then took the photos and blurred them a ton MORE and reposted them to try and hide the fact it was faked. The ones posted yesterday were much more clear.

Here's the less blurry original version and here's what shows up when running error level analysis:
Score: 21 Votes (Like | Disagree)
PilotWoo Avatar
45 months ago
Top Tip: If you are going to sneak into an Apple lab and take pictures, take a decent camera!
Score: 19 Votes (Like | Disagree)
Skeith Avatar
45 months ago
finally a real AppleTV not AppleTV Box
Score: 17 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...