Blurry Leaked Images Depict Alleged 'Apple OLED TV' in Testing Facility [Updated]

Blurred images emerged online on Wednesday morning purporting to show what looks like an Apple-made standalone display in a specially prepared testing environment. The images were posted on Chinese microblogging site Weibo and later picked up by mobile leaker Benjamin Geskin and shared on Twitter.

apple tv set 1j
A Google translation reveals that the original Weibo post refers to the pictures as "Apple OLED TV spy photos", and claims that the display is "about 60 inches" with a narrow frame design and a metal shell.

apple tv set 3 2
The first two photos show a closed-circuit TV screen outputting front and rear camera angles of the alleged Apple television mounted on a rotating test bed in the center of an acoustically insulated room, with connecting cables running down a table into the floor. While the original Weibo post notes that two black spots at the bottom of the screen depict a camera, these aren't visible in the photos.

apple tv set 4
A third image appears to be taken from the door shown in the previous two images, while a fourth photo, below, shows what looks like the same display from a different angle, connected by orange cables to large unidentified testing equipment.

Screen Shot 1 1
It's virtually impossible to say anything definitive about the contents of the photos, and Apple is known to regularly test devices most of which never see the light of day as consumer products.

As far as Apple-branded television rumors go, these had been circulating for years before a Wall Street Journal report two years ago essentially confirmed that Apple had shelved its TV set plans back in 2014. The company reportedly spent more than a decade researching the possibility of releasing an ultra high-definition television set before deciding to cancel the project because it couldn't find untapped features that would give it an edge in the television market.

Apple is rumored to be working on a fifth-generation Apple TV box that's able to stream ultra high-definition 4K video and it may well launch this year, so whether or not this could see Cupertino revive its plans for an accompanying or integrated television set remains to be seen.

Discounting the "60 inches" reference in the Weibo post, this leaves the possibility of an Apple-branded external computer monitor. Apple discontinued its nearly five-year-old Thunderbolt Display in 2016, but the company is said to be working on a "pro" display to accompany a future Mac Pro machine due next year. 4K and 5K LG Displays are already available from Apple, but these don't fit with Apple's usual aesthetic and have been prone to issues.

Whatever the origin of these photos, it's best to take them with a grain of salt, for now at least.

Update: Less blurry versions of the images were posted to our forums earlier this week, with multiple related forum accounts suspiciously created to discuss the photos before the discussion thread was deleted. Forum member brock2621 also found some suspicious artifacts in the images.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

chfilm Avatar
48 months ago
reminds me of this
Score: 35 Votes (Like | Disagree)
Jsameds Avatar
48 months ago
I knew I'd seen that room before..



Attachment Image
Score: 27 Votes (Like | Disagree)
anthorumor Avatar
48 months ago
Introducing the new Apple Cinema Display. Again.
Score: 21 Votes (Like | Disagree)
brock2621 Avatar
48 months ago
This was posted yesterday in the forums and I took it into photoshop and found it was faked (there was a box over the apple logo). It looks like the poster actually deleted the entire original thread and then took the photos and blurred them a ton MORE and reposted them to try and hide the fact it was faked. The ones posted yesterday were much more clear.

Here's the less blurry original version and here's what shows up when running error level analysis:
Score: 21 Votes (Like | Disagree)
PilotWoo Avatar
48 months ago
Top Tip: If you are going to sneak into an Apple lab and take pictures, take a decent camera!
Score: 19 Votes (Like | Disagree)
Skeith Avatar
48 months ago
finally a real AppleTV not AppleTV Box
Score: 17 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
a13 bionic mockup

Apple Made Sudden Security Changes to its Chips in Fall 2020

Monday April 12, 2021 8:15 am PDT by
Apple made unusual mid-production hardware changes to the A12, A13, and S5 processors in its devices in the fall of 2020 to update the Secure Storage Component, according to Apple Support documents. According to an Apple Support page, spotted by Twitter user Andrew Pantyukhin, Apple changed the Secure Enclave in a number of products in the fall of 2020:Note: A12, A13, S4, and S5 products...
HomePod G4 Feature

Bloomberg: Future HomePod May Feature iPad Connected Via Robotic Arm to Track Users Around The Room During FaceTime Calls

Monday April 12, 2021 3:50 am PDT by
In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room. From the report: The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch ...