EENA, short for the European Emergency Number Association, has called on Apple to integrate a solution called Advanced Mobile Location into iOS to improve the safety of iPhone users in emergency situations.

emergency iphone
Advanced Mobile Location recognizes when an emergency call is made and, if not already activated, activates a smartphone's GPS or Wi-Fi to collect the caller's precise location information. The handset then sends an automatic SMS to the emergency services with the caller's location, before turning the GPS off again.

For months, EENA said it has tried to establish contact with Apple to work on a solution that automatically provides accurate location derived from iPhones to emergency services and rescuers, but with no result so far.

Advanced Mobile Location is allegedly up to 4,000 times more accurate than current emergency systems, which rely on cell tower location with a radius of up to several miles, or assisted GPS, which can fail indoors. EENA lists several real scenarios where AML's location accuracy was less than 12 meters.


Last year, Google implemented a new AML-based solution called Emergency Location Service into Google Play services that automatically works on Android smartphones running its Gingerbread operating system or newer.

AML also must be supported by carriers. EENA said the service is fully operational in several European countries, including the UK, Estonia, Lithuania, Austria, and Iceland, as well as New Zealand, on all mobile networks.

In terms of privacy, Google said it never sees or handles the precise location obtained by its Emergency Location Service feature. Instead, the location is sent from the smartphone to emergency services only when a user explicitly places an emergency call, either directly or through their mobile network.

EENA said AML has saved many lives by more accurately pinpointing a person's position. Accordingly, several minutes of time can be saved, according to the European Telecommunications Standards Institute:

Ambulance Service measurements show that, on average, 30 seconds per call can be saved if a precise location is automatically provided, and several minutes can be saved where callers are unable to verbally describe their location due to stress, injury, language or simple unfamiliarity with an area.

EENA said it recognizes the efforts of Apple to improve the safety of its customers. It acknowledged the SOS functionality of the Apple Watch, which can automatically send the location of a caller to a specified contact. However, it believes the location should be sent to emergency services and rescuers as well.

Apple certainly cares about the safety of its customers. It doesn't appear to have publicly provided a reason against supporting AML.

Via: The Next Web

Top Rated Comments

Saipher Avatar
50 months ago
It seems like a good idea, especially if it will only be "activated" when the user places the emergency call.
I hope Apple implements this feature.
Score: 10 Votes (Like | Disagree)
Chupa Chupa Avatar
50 months ago
You think about this and it's really odd that Apple wouldn't implement this as part of SOS, at least as a user option.
Score: 8 Votes (Like | Disagree)
Person Man 2 Avatar
50 months ago
"Oh, I don't know why this is needed since people calling emergency services can just tell the dispatcher their location."

Except when they can't.

People get lost in places other than urban areas, where there are no streets, etc. People can be critically injured or critically ill but still able to place a call to (or attempt to call) emergency services and then lose consciousness before they can tell the dispatcher their location. There are situations where is it not safe for someone to talk but has need of emergency services (for instance, they're hiding from someone who is trying to kill them and talking would give their location away and put them at risk of being discovered by the attacker).

This would be incredibly useful, and could be implemented properly to minimize the risk to privacy.
Score: 5 Votes (Like | Disagree)
dstud208 Avatar
50 months ago
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
lol, I mean seriously... come on people. To be honest I'm blown away that this isn't already a thing. Pizza delivery guys have had your exact location for a while now yet the ambulance can only get it if you tell them, which isn't always an option or you might not actually know
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
50 months ago
Their are risk to this feature.
Right, but there are risks to every GPS feature on iOS, in my car. But if, say, I'm on a run at 8pm and feel something really bad coming on, I collapse, and the last thing I can pull myself to do is activate SOS. Lowering my privacy to emergency is fist to know where I am is a risk I'll take. And, in fact, this already is built into many cars which have emergency buttons.

In a lot of emergency instances the victim literally has under 5 minutes to get medical help before something catastrophic happens to them so notifying just family or a friend may only let them know they need to pick up a body at the morgue. And again, it would be something the user would have opt into along with the rest of SOS's features. It wouldn't be default on.
Score: 4 Votes (Like | Disagree)
apolloa Avatar
50 months ago
Their are risk to this feature.
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
Score: 3 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
app store blue banner

U.S. Antitrust Legislation Would Require Users to Be Able to Delete All Pre-Installed Apple Apps [Updated]

Wednesday June 16, 2021 11:26 am PDT by
Update: Bloomberg inaccurately interpreted the original comments and has since drastically changed the wording of its article. The original Bloomberg piece said that Apple would be prohibited from pre-installing its own apps on iPhones. The updated Bloomberg article has been rewritten to clarify that the antitrust legislation prohibits Apple from preventing users from removing Apple-created...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...