EENA, short for the European Emergency Number Association, has called on Apple to integrate a solution called Advanced Mobile Location into iOS to improve the safety of iPhone users in emergency situations.

emergency iphone
Advanced Mobile Location recognizes when an emergency call is made and, if not already activated, activates a smartphone's GPS or Wi-Fi to collect the caller's precise location information. The handset then sends an automatic SMS to the emergency services with the caller's location, before turning the GPS off again.

For months, EENA said it has tried to establish contact with Apple to work on a solution that automatically provides accurate location derived from iPhones to emergency services and rescuers, but with no result so far.

Advanced Mobile Location is allegedly up to 4,000 times more accurate than current emergency systems, which rely on cell tower location with a radius of up to several miles, or assisted GPS, which can fail indoors. EENA lists several real scenarios where AML's location accuracy was less than 12 meters.


Last year, Google implemented a new AML-based solution called Emergency Location Service into Google Play services that automatically works on Android smartphones running its Gingerbread operating system or newer.

AML also must be supported by carriers. EENA said the service is fully operational in several European countries, including the UK, Estonia, Lithuania, Austria, and Iceland, as well as New Zealand, on all mobile networks.

In terms of privacy, Google said it never sees or handles the precise location obtained by its Emergency Location Service feature. Instead, the location is sent from the smartphone to emergency services only when a user explicitly places an emergency call, either directly or through their mobile network.

EENA said AML has saved many lives by more accurately pinpointing a person's position. Accordingly, several minutes of time can be saved, according to the European Telecommunications Standards Institute:

Ambulance Service measurements show that, on average, 30 seconds per call can be saved if a precise location is automatically provided, and several minutes can be saved where callers are unable to verbally describe their location due to stress, injury, language or simple unfamiliarity with an area.

EENA said it recognizes the efforts of Apple to improve the safety of its customers. It acknowledged the SOS functionality of the Apple Watch, which can automatically send the location of a caller to a specified contact. However, it believes the location should be sent to emergency services and rescuers as well.

Apple certainly cares about the safety of its customers. It doesn't appear to have publicly provided a reason against supporting AML.

Via: The Next Web

Top Rated Comments

Saipher Avatar
97 months ago
It seems like a good idea, especially if it will only be "activated" when the user places the emergency call.
I hope Apple implements this feature.
Score: 10 Votes (Like | Disagree)
Chupa Chupa Avatar
97 months ago
You think about this and it's really odd that Apple wouldn't implement this as part of SOS, at least as a user option.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
97 months ago
"Oh, I don't know why this is needed since people calling emergency services can just tell the dispatcher their location."

Except when they can't.

People get lost in places other than urban areas, where there are no streets, etc. People can be critically injured or critically ill but still able to place a call to (or attempt to call) emergency services and then lose consciousness before they can tell the dispatcher their location. There are situations where is it not safe for someone to talk but has need of emergency services (for instance, they're hiding from someone who is trying to kill them and talking would give their location away and put them at risk of being discovered by the attacker).

This would be incredibly useful, and could be implemented properly to minimize the risk to privacy.
Score: 5 Votes (Like | Disagree)
dstud208 Avatar
97 months ago
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
lol, I mean seriously... come on people. To be honest I'm blown away that this isn't already a thing. Pizza delivery guys have had your exact location for a while now yet the ambulance can only get it if you tell them, which isn't always an option or you might not actually know
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
97 months ago
Their are risk to this feature.
Right, but there are risks to every GPS feature on iOS, in my car. But if, say, I'm on a run at 8pm and feel something really bad coming on, I collapse, and the last thing I can pull myself to do is activate SOS. Lowering my privacy to emergency is fist to know where I am is a risk I'll take. And, in fact, this already is built into many cars which have emergency buttons.

In a lot of emergency instances the victim literally has under 5 minutes to get medical help before something catastrophic happens to them so notifying just family or a friend may only let them know they need to pick up a body at the morgue. And again, it would be something the user would have opt into along with the rest of SOS's features. It wouldn't be default on.
Score: 4 Votes (Like | Disagree)
apolloa Avatar
97 months ago
Their are risk to this feature.
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...