Google today announced a new personalized news feed for its namesake iOS app, offering a stream of content based on user search history and topics they choose to follow.

The feed appears directly below the search bar in the Google app, where users will see a stream of personally relevant articles and media content powered by Google's machine learning algorithms.

Google feed
The feed sits in place of Google Now, the company's predictive search feature that displays traffic updates, weather, and other information, all of which has been moved to a new tab called Updates.

Going forward, when users perform a search in the app, some results will display a "follow" button alongside them. Content ripe for following will include news, sports, and entertainment articles, with relevance prioritized by the user's search history and previous follows.

The feed itself can be customized by tapping the three dots on top of a card, from which content can be shared, followed, or dismissed to avoid seeing the subject again.

The feed is the company's latest effort to encourage users to browse with the Google app instead of thinking of it as a simple search portal. Its introduction in the app is also seen as a prelude to bringing similar personalized elements to the Google homepage proper.

The new feed should start showing up in the U.S. today and will be rolling out globally over the next few weeks. The Google app is a free download for iPhone and iPad on the App Store. [Direct Link]

Top Rated Comments

goshya Avatar
94 months ago
Reminds me in the morning of everything nasty I was doing at night. ;)
Score: 1 Votes (Like | Disagree)

Popular Stories

Generic iOS 18

Apple Releases iOS 18.0.1 With Touch Screen Bug Fix and More

Thursday October 3, 2024 2:22 pm PDT by
Apple today released iOS 18.0.1 and iPadOS 18.0.1, the first updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.0.1 and iPadOS 18.0.1 come two weeks after the launch of iOS 18. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, the...
ipad mini 2021 youtube

New Report Reveals When to Expect the iPad Mini 7

Tuesday October 1, 2024 2:09 pm PDT by
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.0.1 With Bug Fixes

Thursday October 3, 2024 2:27 pm PDT by
Apple today released macOS Sequoia 15.0.1, the first update for the macOS Sequoia operating system. The 15.0.1 update comes a week after Apple first released macOS Sequoia 15. Mac users can download the ‌macOS Sequoia‌ update by using the Software Update section of System Settings. According to Apple's release notes, macOS Sequoia 15.0.1 fixes a bug that could cause the Messages app...
15 New Things Your iPhone Can Do in iOS 18

15 New Things Your iPhone Can Do in iOS 18.1

Friday September 27, 2024 6:14 am PDT by
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
maxresdefault

Two Weeks With the iPhone 16 Pro Max

Friday October 4, 2024 12:04 pm PDT by
Now that it's been two weeks since the iPhone 16 models were released, we've been able to spend enough time with the new devices to share a more in-depth review on their performance, battery life, feature set, and more. Subscribe to the MacRumors YouTube channel for more videos. We've been testing the iPhone 16 Pro and Pro Max, but the gap between the Pro models and the standard iPhone 16...
macOS Sequoia Feature

Here Are All the New Features Coming to macOS Sequoia This Month

Thursday October 3, 2024 6:27 am PDT by
‌Apple in October will release macOS Sequoia‌ 15.1, bringing to Macs the first Apple Intelligence features such as Writing Tools, new Siri features, Smart Replies, and more. In addition, macOS 15.1 adds a handful of welcome tweaks and improvements to existing Mac capabilities. Here's what we can expect from the first major update to macOS Sequoia later this month. Note that Apple...
apple silicon mac lineup wwdc 2022 feature purple

MacBook Pro, iMac, and Redesigned Mac Mini With M4 Chips on Track to Launch 'This Year'

Tuesday October 1, 2024 1:57 pm PDT by
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
tedlasso

'Ted Lasso' to Return to Apple TV+ as Season Four Allegedly 'Confirmed'

Thursday October 3, 2024 9:21 am PDT by
Ted Lasso will be returning for a fourth season, according to Sigmund Judge, a writer at MacStories and co-host of the Magic Rays of Light podcast. In a social media post today, Judge said he has confirmed that pre-production of the smash-hit Apple TV+ comedy series will begin in January in London, England. Apple has yet to confirm the fourth season, and there is no set release date yet....