Apple has partnered with French fashion label Balmain to create special edition versions of its Powerbeats 3 Wireless Earphones and Beats Studio Wireless Headphones. The two accessories feature a Safari color with metallic gold accents and prominent Balmain labeling.
He went on to say that his aim with the design was to bring French luxury to technology. "When it's about technology, there are challenges, so you need a lot of respect. You cannot treat headphones like a garment," he said.
Apple and Balmain are working with model Kylie Jenner to promote the partnership and the new headphone line. Kylie Jenner has shared a photo of herself wearing the headphones on Instagram, and she's featured in product videos on Apple's website.
The Balmain Beats Studio Wireless Headphones can be purchased from the Apple website for $600, while the Powerbeats3 are available for $250.
(Thanks, Kevin!)
The Beats/Balmain collection delivers premium sound and exquisite design reflective of Balmain's iconic style. The Beats Studio Wireless headphones are finished in Safari color with metallic gold accents to represent Olivier Rousteing's dreamlike vision of an urban safari. Each comes with a matching suede case adorned with a Balmain plaque and the symbolic Balmain coin zipper pull.In an interview with fashion magazine Vogue, Balmain designer and creative director Olivier Rousteing said his connection with the Beats by Dre brand began four years ago when members of the team came to a Balmain show in Paris. "What they love about Balmain is that I embrace music. We've always had an idea of making something happen together," he said.
He went on to say that his aim with the design was to bring French luxury to technology. "When it's about technology, there are challenges, so you need a lot of respect. You cannot treat headphones like a garment," he said.
Apple and Balmain are working with model Kylie Jenner to promote the partnership and the new headphone line. Kylie Jenner has shared a photo of herself wearing the headphones on Instagram, and she's featured in product videos on Apple's website.
The Balmain Beats Studio Wireless Headphones can be purchased from the Apple website for $600, while the Powerbeats3 are available for $250.
(Thanks, Kevin!)
Tag: Beats
47 comments
A database that contained contact information for millions of Instagram influencers, celebrities, and brand accounts was recently leaked online, reports TechCrunch.
The database, which was...
The United States Justice Department is "leaning against" approving the merger between T-Mobile and Sprint, reports Bloomberg.
The merger might not be approved because the two companies...
Google today announced the launch of a new enterprise-focused Google Glass headset, the Glass Enterprise Edition 2.
The Glass Enterprise Edition 2 looks more like a traditional pair of glasses...
Apple today seeded the second beta of an upcoming iOS 12.4 update to developers, almost one week after seeding the first iOS 12.4 beta, and two weeks after releasing iOS 12.3, a major update that...
Over the past few months, supplies of the LG UltraFine 4K and 5K displays have dried up at Apple's retail and online stores, leading to speculation on the future of Apple-approved displays beyond...
Apple has informed its retail staff that it will substitute some Apple Watch Series 3 repairs with the Apple Watch Series 4, due to low inventory on the older model. The announcement was spotted by...
Last week, president Donald Trump signed an order to restrict Huawei Technologies from selling its equipment in the United States in an attempt to curb Huawei's access to U.S. markets. This...
Last June, Toshiba completed the sale of its memory chip unit to a global consortium of companies led by Bain Capital and including Apple, Dell, Kingston, and Seagate Technology. Today, The Wall...
