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Apple Teams Up With Balmain for Special Edition Beats
Wednesday July 19, 2017 12:39 PM PDT by Juli Clover
Apple has partnered with French fashion label Balmain to create special edition versions of its Powerbeats 3 Wireless Earphones and Beats Studio Wireless Headphones. The two accessories feature a Safari color with metallic gold accents and prominent Balmain labeling.
The Beats/Balmain collection delivers premium sound and exquisite design reflective of Balmain's iconic style. The Beats Studio Wireless headphones are finished in Safari color with metallic gold accents to represent Olivier Rousteing's dreamlike vision of an urban safari. Each comes with a matching suede case adorned with a Balmain plaque and the symbolic Balmain coin zipper pull.
In an interview with fashion magazine Vogue, Balmain designer and creative director Olivier Rousteing said his connection with the Beats by Dre brand began four years ago when members of the team came to a Balmain show in Paris. "What they love about Balmain is that I embrace music. We've always had an idea of making something happen together," he said.
He went on to say that his aim with the design was to bring French luxury to technology. "When it's about technology, there are challenges, so you need a lot of respect. You cannot treat headphones like a garment," he said.
Apple and Balmain are working with model Kylie Jenner to promote the partnership and the new headphone line. Kylie Jenner has shared a photo of herself wearing the headphones on Instagram, and she's featured in product videos on Apple's website.
Personally I think they look revolting, like someone took a pair of white beats and marinated them in coffee for a day then coloured them in with one of those gold marker pens that always seem to run out at really inconvenient times. But I wouldn't have bought them anyway, so why should I rain on other people's parades? Like what you like.
Good luck to anyone who thinks these look lovely and has the good fortune to be able to afford them.
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Top Rated Comments
(View all)Good luck to anyone who thinks these look lovely and has the good fortune to be able to afford them.
Extremely overpriced headphones
Same thing was said about the gold watch, unto which the masses should be reminded:If you think a luxury item is too expensive, it's not meant for you.