Red Lion Hotels today announced plans to enhance guest experiences with a series of Apple-related technology upgrades, including Apple TVs in hotel rooms, an updated iOS app that allows guests to check in using their iPhones, iPad kiosks for lobby areas, and more.

Red Lion Hotels is starting to add in-room Apple TVs to its "Hotel RL" branded properties. The TVs will be equipped with Red Lion Hotel apps that allow guests to watch DirecTV channels and the Hotel RL Living Stage channel that highlights local artists and performers performing live across the Hotel RL brand.

hotelrl
Hello Rewards, the Red Lion Hotel app, is being updated with new functionality that will allow guests to manage loyalty accounts and check in and check out right on their iPhones. The app will include digital keys, so guests don't need to visit the hotel's registration desk at all - the iPhone can unlock a room door.

"We are constantly looking at ways to service guests with tailored experiences," said Edwards. "We understand that sometimes guests don't prefer engaging with people during travel, so we created a way for people to arrive, check in, proceed directly to their room, and even check out. We want to accommodate them in every way that we can, and our updated Hello Rewards app with new check-in and check-out features, plus digital room keys, deliver on that promise."

With these additions, Red Lion Hotels is aiming to create a connected experience for guests from check in to check out. Prior to arriving at the hotel, guests will receive a text message with a link to the Hello Rewards application, and from there, Hello Rewards can be used to manage the entire hotel experience. Along with serving as a digital key, the app can allow guests to communicate with hotel staff and discover local venue recommendations.

Red Lion Hotels is also equipping its staff with Apple products. Valet staff will be provided with Apple Watches to manage car retrieval requests without needing to be present at the hotel's valet stand, and in the lobby, there will be self-service iPad kiosks for checking in and contacting customer support, all with the aim of streamlining the hotel experience for customers.

Top Rated Comments

eoblaed Avatar
53 months ago
Marriott? Are you listening?
Score: 6 Votes (Like | Disagree)
CWallace Avatar
53 months ago
I hope they allow Airplay streaming from iPhones and iPads.
Score: 5 Votes (Like | Disagree)
omihek Avatar
53 months ago
I always knew I would be staying at a Red Lion hotel someday. I just didn't know why. Now I do.
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
53 months ago
I've purchased Apple TVs just to throw into a hotel room or a conference room before. You can typically hook them into a wireline connection and then connect your iOS device to the WiFi in hotels and use airplay.

I've never heard of Red Lion hotels before but hopefully SPG/Ritz/Marriott-Group decides to follow suit.

edit to add: a lot of the SPG properties have keyless entry now with the app. That tech needs to mature though, currently it's more convenient to fish my keycard out of my pocket or bag than to use the app. I'd like it to be like my August locks and just sense I'm arriving at my room and unlock it for me.

edit 2: I leave the Apple TVs behind when I leave so if you've ever found a random Apple TV in an SPG room you're welcome :)
Score: 2 Votes (Like | Disagree)
mdelvecchio Avatar
53 months ago
Exactly what I feel about Apple Stores.
Yet inaccurate. Apple stores are simply a distributed model. It’s incredibly easy and efficient to go in, make a purchase, leave. You don’t even need to use a staff member to do this.
Score: 2 Votes (Like | Disagree)
picaman Avatar
53 months ago
I know this all sounds great in theory, but I've stayed at Hotel RL properties and your experience depends a lot on the staff understanding the tech. In my experience they largely didn't. For instance, there isn't a real counter to check in, just people wandering around with iPads. Frankly I found it disorganized and chaotic. YMMV.
Score: 2 Votes (Like | Disagree)

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