Uber announced the news in a blog post on its website, suggesting the feature would let users "request a ride for a loved one" such as a senior with limited mobility who doesn't have an Uber account or a smartphone.
Now, when you set the pickup away from your current location, we'll automatically ask whether the ride is for a family member or friend. You can then select the rider from your address book, set their destination, and request the ride on their behalf.Once the ride is on its way, the loved one receives a text message with the driver's details and a link to track their route. The feature also includes an option for the rider to contact the driver directly, and vice versa.
The feature is available now in over 30 countries, with more coming soon, according to Uber. The Uber app is a free download for iPhone available on the App Store. [Direct Link]