Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Greenpeace Combats Planned Obsolescence in New Repairability Campaign, iPad and MacBook Score Low
Apple's products looked at in the campaign included the iPhone 7, iPhone 7 Plus, 9.7-inch iPad Pro, iPad (fifth generation), 13-inch MacBook Pro, and 12-inch MacBook (refreshed in 2017). All products were rated in the following categories: battery replaceability, display replaceability, no special tools needed, and spare parts available.
Scoring worst on the list were the two MacBooks, which each got a 1/10, and the two iPads didn't fare much better, both getting 2/10 marks in the campaign. The new iPhone 7 models were much higher, both receiving a 7/10 with positive check marks in display replaceability but red x's in all other categories.
Microsoft had trouble in the ratings as well, with its Surface Pro 5 and Surface Book both rated at 1/10. Conversely, the brands abiding by Greenpeace's repairability mantra included Fairphone, Dell, and HP, which all had products rated at 10/10 on the campaign's scale.
Ultimately, Greenpeace wants to bring awareness to the phenomenon of planned obsolescence, which the company's IT sector analyst, Gary Cook, said "adds to growing stockpiles of e-waste," due to difficult repairability shortening device lifespan. Cook noted that, "improving the repairability of electronic products is technically achievable and brands should be prioritizing this in their product design."
“Electronics take a massive amount of energy, human effort, and natural resources to make,” said iFixit CEO Kyle Wiens. “And yet, manufacturers produce billions more of them every year—while consumers keep them for just a few years before tossing them away. E-waste is one of the fastest growing waste streams in the world. We should be able to make electronics a more sustainable part of our lives.”In an environmental report earlier this year, Greenpeace awarded Apple with an "A" rating, calling it the most environmentally friendly technology company in the world, for the third year in a row. That report looked specifically at energy transparency, renewable energy commitment, energy efficiency and mitigation, renewable procurement, and advocacy.