TrackR Launches New 'Pixel' Bluetooth Tracker With User-Replaceable Battery

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Following a debut earlier this year at CES, TrackR's new Bluetooth item tracker, called "TrackR pixel," is now available to purchase on the company's website. The pixel has a few upgraded features over the TrackR bravo, the previous iteration of the company's Bluetooth trackers, including a longer range, louder ring, an LED light for when an item is lost in the dark, more color options, and a cheaper price point at $24.99.

Similar to other Bluetooth trackers, the TrackR pixel allows users to attach the small device -- which is about the size of a quarter -- to items of value or interest that might get easily lost on a day-to-day basis, like keys, wallets, bags, or even pets. Once TrackR pixel is synced to the iOS TrackR app [Direct Link], users can ping and light up the TrackR to relocate their lost items. Conversely, a button on the TrackR itself can be pressed to make a user's smartphone ring loudly, even on silent.

use case2 light up

"Our goal is for people to no longer need to remember where all their items are located. Instead, technology should keep track of where our things are for us and our families," said Chris Herbert, CEO and Co-Founder of TrackR.

"TrackR pixel is a step towards that future with its small and light design, built-in LED light, over one year battery life, and expansive Bluetooth range, making it one of the most versatile and easy-to-use tracking devices out there. Plus, it's backed by the TrackR Crowd Locate network, which helps our customers find more than two million items worldwide each day."

If a missing item is out of the range of the user's nearby vicinity, TrackR's Crowd Locate Network is activated, sourcing anonymous updates of their TrackR's last known location whenever another TrackR user passes within range of it. TrackR said that this Network receives more than 360,000,000 individual item updates per month. There's also a Family Sharing feature that lets family members share items with one another, using their own personal network of phones to more easily find items like car keys around the house.

trackr pixel app
Additionally, TrackR mentioned that Amazon Alexa integration will allow Echo users to easily ask TrackR to ping their missing devices. Like the company's previous Bluetooth trackers, TrackR pixel uses a replaceable coin cell battery, letting users easily replace the battery when it dies without having to purchase an all-new TrackR. The device is powered by, and can be replaced with, any CR2016 lithium coin battery.

TrackR pixel is available today in black, white, gray, navy blue, red, purple, pink, aqua, and a web exclusive TrackR green on the company's website. Prices start at $24.99 for a 1-pack, $99.99 for a 4-pack, $124.99 for an 8-pack (regular $199.99), and $149.99 for a 12-pack (regular $299.99). The company said that TrackR pixel will be launching soon in U.S. Best Buy stores as well.

Top Rated Comments

macduke Avatar
47 months ago

Prices start at $24.99 for a 1-pack, $99.99 for a 4-pack, $124.99 for an 8-pack (regular $199.99), and $149.99 for a 12-pack (regular $299.99).

Just wanted to point out that you can save three cents by buying them separately vs. the four pack. I hate when companies do this. It's like "Really, no bulk discount at all, but I have to pay slightly more?" And then they double the amount for $25 more. This pricing structure is dumb. At least the battery is replaceable. I almost bought one of these a couple years ago but I bought a key hook instead and put it by the door.
Score: 4 Votes (Like | Disagree)
unsaltedrhino Avatar
47 months ago
I've tried several iterations of TrackR's products including the bravo and they've all been pretty poor. They will work as advertised for a short period after setup and then connection will drop making them useless. Avoid.
Score: 3 Votes (Like | Disagree)
Bradleym1978 Avatar
47 months ago

Anyone know how this compares to Tile? My wife lost her key ring just last week and we've yet to find it. Very frustrating and now she (the technophobe) says she wants something like this.

Terrible product, I had 8 and they all failed customer service is the worst. Tile is a much better option. I love my Tiles
Score: 1 Votes (Like | Disagree)

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