One of the new additions is the TrackR pixel, which the company is introducing as a cheaper and more colorful entry to the aluminum-cased TrackR bravo that is already on sale. Like the bravo, the pixel can be attached to an important personal item -- such as a key ring -- and with a connected iPhone and Android app, users can find anything lost with a GPS locator that shows when they are getting closer or farther away. When TrackR is far out of range, the company's "crowd GPS network" of users will anonymously help in rediscovery of the item in question.
The original TrackR wallet has also been updated to a 2.0 version, making the Bluetooth tracker visually similar to a credit card and the "thinnest item-finder on the market," according to TrackR. Otherwise, the wallet functions the same as the pixel, offering users close-range Bluetooth tracking through a smartphone app, and long-range crowd-sourced discovery. Each TrackR device includes a battery that lasts for about a year, but unlike Tile, users can replace the battery without having to purchase an entirely new tracker.
Lastly, TrackR announced an all-new device, the TrackR atlas, a smart plug that's placed in a wall outlet and maps out a user's entire home to pinpoint the location of any connected TrackR down to a specific room. Support for Amazon Alexa-enabled devices means that users can simply ask their Echo for the location of a lost item without needing to take out their smartphone.
The TrackR pixel will be available for $24.99, the TrackR wallet for $29.99, and the TrackR atlas for $39.99 when they go up for pre-order sometime today. As of writing, only the atlas is available for users to pre-order. All three products are expected to launch sometime in the Spring.