Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched
Apple today announced that its global developer community has earned over $70 billion since the App Store launched in 2008.
"People everywhere love apps and our customers are downloading them in record numbers," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”
Given that Apple takes a 30 percent cut of App Store sales, including in-app purchases, the App Store's all-time revenue has likely passed $100 billion.
Apple said App Store downloads have grown over 70 percent in the past 12 months, led by the Gaming and Entertainment categories. Lifestyle apps, as well as Health and Fitness apps, have experienced over 70 percent growth in the past year. The Photo and Video category has also grown nearly 90 percent in that time.
Last month, following its quarterly earnings results, Apple said App Store revenue grew 40 percent year over year to set an all-time quarterly record, but it didn't disclose the exact amount. Apple said the App Store's success has been boosted by "breakout hits" like Pokémon GO and Super Mario Run.
Apple last disclosed its App Store payout amount in August 2016, when CEO Tim Cook said developers had earned over $50 billion.
Popular Stories
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026:
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID...
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes.
Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest.
A new iPad Air is...
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update.
The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September.
Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States.
A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...