Skip to Content

Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched

R Ju2ljgApple today announced that its global developer community has earned over $70 billion since the App Store launched in 2008.

"People everywhere love apps and our customers are downloading them in record numbers," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Given that Apple takes a 30 percent cut of App Store sales, including in-app purchases, the App Store's all-time revenue has likely passed $100 billion.

Apple said App Store downloads have grown over 70 percent in the past 12 months, led by the Gaming and Entertainment categories. Lifestyle apps, as well as Health and Fitness apps, have experienced over 70 percent growth in the past year. The Photo and Video category has also grown nearly 90 percent in that time.

Last month, following its quarterly earnings results, Apple said App Store revenue grew 40 percent year over year to set an all-time quarterly record, but it didn't disclose the exact amount. Apple said the App Store's success has been boosted by "breakout hits" like Pokémon GO and Super Mario Run.

Apple last disclosed its App Store payout amount in August 2016, when CEO Tim Cook said developers had earned over $50 billion.

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

Top Rated Comments

114 months ago
So apple made 30B just by using the Developers' IP. Good.
Let's not forget they set up the entire end-to-end infrastructure to create and distribute the apps, all the way from designing and releasing the applications used to program them - and even making their own programming language to boot - hosting said apps on their servers, designing the operating system used to run the apps, and last but not least designing and producing the actual hardware devices that run them.

Let's not forget that little part.
Score: 24 Votes (Like | Disagree)
keysofanxiety Avatar
114 months ago
That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
Well agreed it was a good idea, though the concept of apps on a device was far from a new one, and ironically Jobs was really opposed to the App Store in the first instance. I think the original iPhone only had Safari widgets or something.

There was a lot of internal pressure from inside Apple and external pressure from developers to really open up the iPhone and let people make proper apps for it. It's great that they did it though I doubt they honestly imagined the iPhone selling nearly a million units a day within a decade either. The iPhone is such an unbelievable success story.
Score: 12 Votes (Like | Disagree)
SoN1NjA Avatar
114 months ago
Weird to announce that now and not at WWDC.
I bet they'll mention it at WWDC
Score: 11 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
114 months ago
So apple made 30B just by using the Developers' IP. Good.
The App Store provides a lot. Keep in mind that for us developers, 30% is nothing compared to the 40-50% that a normal reseller takes.

The App Store provides a place to be seen. It means small developers who would never be found normally, now have the chance to be seen by an audience of millions. They build a market place and that has HUGE value.

Imagine you're trying to sell you hot sauce. How will your product be found? Getting your product into a big grocery chain like Costco means that millions could see and purchase it. That's what Apple is providing everyone with the App Store. Without that, these developers would just be selling it on their little websites which few would find due to their limited marketing abilities to rank well in search engines and be found.

Developers could choose to instead develop for Android and not pay those fees but Apple has created an ecosystem where people are cool with paying for good apps. Apple users spend on average 4x more than Android users. They're much more willing to pay for an app and that's hugely attractive to anyone looking to sell an app.

They also provide an easy way to update apps, advertise them, monitor sales, and many other tools that small developers wouldn't normally have access to.

Complain all you like about the 30% cut that Apple takes but the truth is that few developers are complaining. We get far more from the deal than the small fee we pay.
Score: 10 Votes (Like | Disagree)
Amazing Iceman Avatar
114 months ago
I made about $5.00 out of the $70 Billon, and didn't get a check yet, because it's a very small amount.
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
114 months ago
That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
Including Apple, if I recall, who initially planned on having web apps serve as the primary way to consume content on iPhones. Thank Cydia for demonstrating the potential of a dedicated App Store.
Score: 7 Votes (Like | Disagree)